scholarly journals The Effect of Reviewers’ Self-Disclosure of Personal Review Record on Consumer Purchase Decisions: An ERPs Investigation

2021 ◽  
Vol 11 ◽  
Author(s):  
Jianhua Liu ◽  
Zan Mo ◽  
Huijian Fu ◽  
Wei Wei ◽  
Lijuan Song ◽  
...  
Keyword(s):  
Positive Impact ◽  
Personal Information ◽  
Event Related Potentials ◽  
Online Reviews ◽  
Purchase Decisions ◽  
Self Disclosure ◽  
Related Potentials ◽  
N400 Component ◽  
Neural Underpinnings ◽  
Purchase Rate

Personal review record, as a form of personally identifiable information, refers to the past review information of a reviewer. The disclosure of reviewers’ personal information on electronic commerce websites has been found to substantially impact consumers’ perception regarding the credibility of online reviews. However, personal review record has received little attention in prior research. The current study investigated whether the disclosure of personal review record influenced consumers’ information processing and decision making by adopting event-related potentials (ERPs) measures, as ERPs allow for a nuanced examination of the neural mechanisms that underlie cognitive processes. At the behavioral level, we found that the purchase rate was higher and that the reaction time was shorter when the review record was disclosed (vs. when it was not), indicating that the disclosed condition was more favorable to the participants. Moreover, ERPs data showed that the disclosed condition induced an attenuated N400 component and an increased LPP component relative to the undisclosed condition, suggesting that the former condition gave rise to less cognitive and emotional conflict and to more positive evaluations. Thus, by elucidating potential cognitive and neural underpinnings, this study demonstrates the positive impact of reviewers’ disclosure of personal review record on consumers’ purchase decisions.

scholarly journals The Effect of Reviewer Profile Photo on Purchase Decision: Evidence from Event-Related Potentials

2021 ◽  
Vol 17 (1) ◽  
pp. 49-57
Author(s):  
Xiaoli Tang ◽  
Zhijie Song
Keyword(s):  
Decision Making ◽  
Cognitive Processing ◽  
Social Presence ◽  
Event Related Potentials ◽  
Online Reviews ◽  
Evolutionary Significance ◽  
Purchase Decision ◽  
Related Potentials ◽  
Purchase Rate ◽  
The Impact

Although the number of studies on online reviews is growing, the impact of reviewer photo on consumer purchase decision-making has not yet been examined systematically. In particular, the underlying neural mechanisms have remained underexplored. Thus, the present study investigated whether and how reviewer photos affects consumers to make a purchase decision by using event-related potentials (ERPs). At the behavioral level, participants demonstrated a higher purchase rate with a shorter RT in situations with reviewer photos compared to situations without reviewer photos. Meanwhile, at the neural level, compared with situations without reviewer photos, situations with reviewer photos attracted more rapid attention resources at the early automatic processing phase, which induced a greater P2 amplitude, then mobilized more sustained attention allocation at the cognitive monitoring phase due to its evolutionary significance which elicited a more negative N2 amplitude, and finally resulted in a better evaluative categorization with higher motivational and emotional arousal due to its social presence which evoked a larger late positive potential (LPP) amplitude at the late elaborate cognitive processing phase. Those results illuminated the neural pathway of purchase decision-making when consumers were exposed in different conditions of reviewer photo. Moreover, the current study provided evidence for the underlying influence of reviewer photo on purchase decision-making in online shopping.

Abnormal auditory N400 in a case of zolpidem dependence, during a working memory test

2006 ◽  
Vol 21 (2) ◽  
pp. 135-137 ◽  
Author(s):  
Ioannis A. Liappas ◽  
Charalabos C. Papageorgiou ◽  
Andreas D. Rabavilas
Keyword(s):  
Working Memory ◽  
Spatial Working Memory ◽  
Event Related Potentials ◽  
Short Term ◽  
Context Processing ◽  
Gaba A ◽  
Related Potentials ◽  
N400 Component ◽  
Underlying Mechanisms ◽  
Term Management

AbstractZolpidem is a GABA (A) agonist, which is indicated for the short-term management of insomnia. Recent research provide evidence suggesting that zolpidem produces spatial working memory (WM) deficits and dependence; however, the underlying mechanisms of these effects are unknown. Since the auditory N400 component of event-related potentials (ERPS) is considered as an index of memory use of context processing, the present study focused on N400 waveform of ERPs elicited during a WM task in a case suffering from zolpidem dependence. The patterns of N400 waveform of this case were compared to the patterns obtained from healthy controls. This comparison revealed that zolpidem dependence is accompanied by reduced amplitudes located at posterior brain areas and diffuse prolongation of N400. These findings may indicate that zolpidem dependence manifests alterations with regard to the memory use of context processing, involving or affecting a wide-ranging network of the brain's structures.

scholarly journals Event-related potentials following exercise bouts of different intensity

2007 ◽  
Vol 60 (11-12) ◽  
pp. 531-535 ◽  
Author(s):  
Otto Barak ◽  
Vesna Ivetic ◽  
Danka Filipovic ◽  
Nada Naumovic ◽  
Damir Lukac ◽  
...  
Keyword(s):  
Physical Activity ◽  
Positive Impact ◽  
Event Related Potentials ◽  
Bicycle Ergometer ◽  
Whole Body ◽  
Functional Diagnostics ◽  
Ergometer Exercise ◽  
Related Potentials ◽  
The Impact ◽  
Bicycle Ergometer Exercise

Introduction. A number of articles on physical activity analyze the effects of acute bouts of physical exercise on the whole body. These experiments mainly include questionnaires and measurements of reaction time. The use of event-related potentials in laboratories for functional diagnostics is only of recent date. The aim of this experiment was to give insights into the impact of physical activity of different intensity on the amplitude and latency of P300 cognitive potentials. Material and methods. After recording cognitive event-related potentials in 17 young (21.6?1.07 yrs) healthy adults (at Fz and Cz), the participants underwent a controlled bicycle ergometer exercise. Each exercise lasted 10 minutes, with successive increase in the intensity to 60%, 75% and 90% of the maximum pulse rate and maintaining this level of intensity for six minutes. Immediately after each bout of exercise, event-related potentials were recorded. Results. The amplitude of the P300 wave, following exercise intensity at 75% of the maximum pulse (Pmax) (Fz 15.00?4.57; Cz 18.63?8.83 mV) was statistically higher (p<0.05) than the amplitude of the P300 at rest (Fz 11.21?4.15 mV; Cz 13.40?8.04 mV), at 60% (Fz 11.86?5.11 mV; Cz 14.54?8.06 mV) and at 90% of maximum pulse (Fz 13.26?4.73 mV; Cz 14.91?8.91 mV). There were no statistically significant differences (p>0.05) between amplitudes at 60% of Pmax and values obtained at rest and at 90% of Pmax. Also, no statistically significant differences were recorded (p>0.05) among the latencies of P300 recorded at rest (Fz 323.57?13.24 ms; Cz 323.57?13.24 ms) and at 60% of Pmax (Fz 321.14?22.38 ms; Cz 321.86?22.88 ms), at 75% of Pmax (Fz 321.50?16.67 ms; Cz 322.50?14.60 ms) and at 90% of Pmax (Fz 326.29?7.85 ms; Cz 325.43?7.63 ms). Discusssion and Conclusion. Physical activity has a positive impact on cognitive functions. At intermediate intensities, the amplitude of P300 increases, but at submaximal intensities it decreases to values obtained at rest. However, the latency of P300 did not show a statistically significant change after different intensities of exercise.

Behavioral and Electrophysiological Study of Phonological Priming between Bisyllabic Spoken Words

2001 ◽  
Vol 13 (1) ◽  
pp. 121-143 ◽  
Author(s):  
Nicolas Dumay ◽  
Abdelrhani Benraïss ◽  
Brian Barriol ◽  
Cécile Colin ◽  
Monique Radeau ◽  
...  
Keyword(s):  
Electrophysiological Study ◽  
Reaction Times ◽  
Event Related Potentials ◽  
Auditory Presentation ◽  
Decision Task ◽  
Phonological Priming ◽  
Priming Effects ◽  
Related Potentials ◽  
N400 Component ◽  
Lexical Processes

Phonological priming between bisyllabic (CV.CVC) spoken items was examined using both behavioral (reaction times, RTs) and electrophysiological (event-related potentials, ERPs) measures. Word and pseudoword targets were preceded by pseudoword primes. Different types of final phonological overlap between prime and target were compared. Critical pairs shared the last syllable, the rime or the coda, while unrelated pairs were used as controls. Participants performed a target shadowing task in Experiment 1 and a delayed lexical decision task in Experiment 2. RTs were measured in the first experiment and ERPs were recorded in the second experiment. The RT experiment was carried out under two presentation conditions. In Condition 1 both primes and targets were presented auditorily, while in Condition 2 the primes were presented visually and the targets auditorily. Priming effects were found in the unimodal condition only. RTs were fastest for syllable overlap, intermediate for rime overlap, and slowest for coda overlap and controls that did not differ from one another. ERPs were recorded under unimodal auditory presentation. ERP results showed that the amplitude of the auditory N400 component was smallest for syllable overlap, intermediate for rime overlap, and largest for coda overlap and controls that did not differ from one another. In both experiments, the priming effects were larger for word than for pseudoword targets. These results are best explained by the combined influences of nonlexical and lexical processes, and a comparison of the reported effects with those found in monosyllables suggests the involvement of rime and syllable representations.

Effects of Semantic Discrimination of Chinese Words on N400 Component of Event-Related Potentials

1999 ◽  
Vol 89 (1) ◽  
pp. 185-193 ◽  
Author(s):  
Yue-Jia Luo ◽  
Senqi Hu ◽  
Xu-Chu Weng ◽  
Jing-Han Wei
Keyword(s):  
Event Related Potentials ◽  
Related Potentials ◽  
N400 Component

scholarly journals Characteristics of N400 component elicited in patients who have migraine with aura

2021 ◽  
Vol 22 (1) ◽  
Author(s):  
Igor Petrusic ◽  
Vojislav Jovanovic ◽  
Vanja Kovic ◽  
Andrej Savic
Keyword(s):  
Migraine With Aura ◽  
Semantic Processing ◽  
Event Related Potentials ◽  
New Method ◽  
Healthy Controls ◽  
N400 Effect ◽  
Related Potentials ◽  
N400 Component ◽  
The Difference

Abstract Background This study aimed to examine the N400 effect and event-related potentials (ERPs) elicited from congruent and incongruent stimuli in patients who have migraines with aura (MwA). Methods A total of 33 MwA patients and 20 healthy controls (HCs) were studied. They were balanced in age (35.12 ± 8.94 vs 34.70 ± 9.59 years, p = 0.872) and sex (69.7 vs 75.0% females, p = 0.761). ERPs were measured in response to both stimuli, where pictures were preceded with an object name that either matched or mismatched with the object. Averaged amplitudes, peaks, peak latencies, difference waves and topography were compared between MwA and HCs. Results MwA patients had significantly lower averaged amplitudes at the Fz and F4 sites during incongruent stimuli, as well as reduced peaks at the C3 and Pz sites. Topography showed a more widespread N400 effect over scalp relative to HCs. The difference ERP waveforms did not differ in the N400 effect between groups, but the P600 effect was significantly stronger in the HCs group relative to the MwA group at the Pz (6.52 ± 2.57 vs. 3.50 ± 3.15, p = 0.001) and P4 (5.86 ± 2.79 vs. 3.95 ± 3.64, p = 0.040) sites. Conclusions Picture-word matching tasks could serve as a potential new method for the investigation of semantic processing in MwA patients.

Semantic feedback processing mechanism of the enactment effect: Evidence from event-related potentials

2021 ◽  
pp. 174702182110479
Author(s):  
Lijuan Wang ◽  
Zhanyu Yu ◽  
Zhi Ren ◽  
Jialin Ma
Keyword(s):  
Semantic Processing ◽  
Blow Up ◽  
Memory Performance ◽  
Event Related Potentials ◽  
Semantic Integration ◽  
Feedback Processing ◽  
Enactment Effect ◽  
Related Potentials ◽  
N400 Component ◽  
Processing Mechanism

The enactment effect refers to a phenomenon in which the memory performance for action phrases is enhanced by performing the described action (e.g., sharpen a pencil) compared with simply reading the action phrase. This produced effect can result in improved motor processing. This study investigated the contribution of semantic integration to the enactment effect by contrasting well-integrated phrases, such as “blow up the balloon,” with poorly integrated phrases, such as “sew the toothpick,” and analysing the N400 component of event-related potentials (ERPs). The subjects encoded action phrases with different degrees of semantic integration by either pretending to perform or reading action phrases. They then completed a phrase recognition test, while electroencephalographic signals were simultaneously recorded. The behavioural results showed that semantic integration improved memory performance under the motor encoding condition but not under the verbal encoding condition. The ERP results revealed that, regardless of whether it was an old (memorised) or new (distractor) phrase, a larger N400 component was elicited under the motor encoding condition than under the verbal encoding condition. In the motor encoding condition, poorly integrated phrases elicited a larger N400 component than well-integrated phrases; in the verbal encoding condition, this effect was not observed. The N400 effect associated with semantic processing was enhanced by semantic integration under the motor encoding condition rather than the verbal encoding condition. These results supported a deep semantic processing mechanism under the motor encoding condition, and a semantic feedback processing mechanism for the enactment effect was partially supported.

The N400 component of event-related potentials in schizophrenic patients: a preliminary study

1991 ◽  
Vol 78 (2) ◽  
pp. 124-132 ◽  
Author(s):  
Sachiko Koyama ◽  
Yasuhiro Nageishi ◽  
Minoru Shimokochi ◽  
Hiroto Hokama ◽  
Yoshikazu Miyazato ◽  
...  
Keyword(s):  
Event Related Potentials ◽  
Schizophrenic Patients ◽  
Related Potentials ◽  
N400 Component ◽  
Preliminary Study

scholarly journals Semantic Learning Modifies Perceptual Face Processing

2009 ◽  
Vol 21 (6) ◽  
pp. 1127-1134 ◽  
Author(s):  
Jennifer J. Heisz ◽  
Judith M. Shedden
Keyword(s):  
Face Processing ◽  
Semantic Information ◽  
Personal Information ◽  
Event Related Potentials ◽  
Relevant Information ◽  
Repetition Effect ◽  
Semantic Learning ◽  
Related Information ◽  
Before And After ◽  
Related Potentials

Face processing changes when a face is learned with personally relevant information. In a five-day learning paradigm, faces were presented with rich semantic stories that conveyed personal information about the faces. Event-related potentials were recorded before and after learning during a passive viewing task. When faces were novel, we observed the expected N170 repetition effect—a reduction in amplitude following face repetition. However, when faces were learned with personal information, the N170 repetition effect was eliminated, suggesting that semantic information modulates the N170 repetition effect. To control for the possibility that a simple perceptual effect contributed to the change in the N170 repetition effect, another experiment was conducted using stories that were not related to the person (i.e., stories about rocks and volcanoes). Although viewers were exposed to the faces an equal amount of time, the typical N170 repetition effect was observed, indicating that personal semantic information associated with a face, and not simply perceptual exposure, produced the observed reduction in the N170 repetition effect. These results are the first to reveal a critical perceptual change in face processing as a result of learning person-related information. The results have important implications for researchers studying face processing, as well as learning and memory in general, as they demonstrate that perceptual information alone is not enough to establish familiarity akin to real-world person learning.

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