scholarly journals Emotions Toward Sustainable Innovations: A Matter of Value Congruence

2021 ◽  
Vol 12 ◽  
Author(s):  
Nadja Contzen ◽  
Goda Perlaviciute ◽  
Pantea Sadat-Razavi ◽  
Linda Steg
Keyword(s):  
Decision Making ◽  
Negative Emotions ◽  
Experimental Studies ◽  
Emotional Responses ◽  
Value Congruence ◽  
Core Values ◽  
Successful Implementation ◽  
Value Innovation ◽  
Congruence Model ◽  
Positive And Negative Emotions

Public resistance to sustainable innovations is oftentimes accompanied by strong negative emotions. Therefore, it is essential to better understand the underlying factors of emotions toward sustainable innovations to facilitate their successful implementation. Based on the Value-Innovation-Congruence model of Emotional responses (VICE model), we argue that positive and negative emotions toward innovations reflect whether innovations are congruent or incongruent with (i.e., support or threaten) people's core values. We tested our reasoning in two experimental studies (N = 114 and N = 246), by asking participants to evaluate innovations whose characteristics were either congruent or incongruent with egoistic values (study 1) or with biospheric values (study 1 and study 2). In line with the VICE model, we found overall that the more an innovation was perceived to have characteristics congruent with these values, and biospheric values in particular, the stronger positive and the weaker negative emotions they experienced toward the innovation, especially the more strongly people endorsed these values. Emotions, in turn, were related with acceptability of innovations. Our findings highlight that emotions toward innovations can have a systematic basis in people's values that can be addressed to ensure responsible decision-making on sustainable innovations.

scholarly journals Integrative View of Emotion and the Dedication-Constraint Model in the Case of Coffee Chain Retailers

2018 ◽  
Author(s):  
Daekil Kim ◽  
Byoungsoo Kim
Keyword(s):  
Willingness To Pay ◽  
Brand Loyalty ◽  
Positive Emotions ◽  
Negative Emotions ◽  
Emotional Responses ◽  
Future Research ◽  
Price Fairness ◽  
Integrative View ◽  
Constraint Model ◽  
Positive And Negative Emotions

: Following the phenomenal growth of and competition among coffee chain retailers, the coffee chain market has expanded substantially thanks to rising income levels, the increasing young population, and rapidly changing lifestyles. Attracting consumers’ attention and enhancing their loyalty behaviors have become very difficult for coffee chain retailers. This study seeks to understand the mechanisms through which emotions and the dedication-constraint model lead to brand loyalty and willingness to pay more to certain coffee chain retailers. Emotions and the dedication-constraint model are major factors in the research, but few studies have combined them to examine the formation of loyalty behaviors. This study synthesizes emotional responses and the dedication-constraint model to develop a theoretical model. Based on the ambivalent view of emotions, it also examines how positive and negative emotions affect the combination of brand loyalty and willingness to pay more to certain coffee chain retailers. Moreover, it identifies the antecedents of affective and calculative commitments in the context of coffee chain retailers. Our findings indicate that loyalty behaviors (dedication- and constraint-based mechanisms from brand loyalty and willingness to pay more to certain coffee chain retailers), emotional responses, and affective and calculative commitments significantly affect brand loyalty directly and indirectly through both positive and negative emotions. Furthermore, service quality, physical environment quality, and price fairness significantly affect affective commitments, while price fairness significantly affects both affective and calculative commitments. Finally, affective and calculative commitments significantly affect willingness to pay more, both directly and indirectly, through positive emotions and affect it directly through negative emotions. The results’ theoretical and managerial implications and possible future research directions are discussed.

Polyphonic Voice Multiplicity, Numerosity, and Musical Emotion Perception

2014 ◽  
Vol 32 (2) ◽  
pp. 143-159 ◽  
Author(s):  
Yuri Broze ◽  
Brandon T. Paul ◽  
Erin T. Allen ◽  
Kathleen M. Guarna
Keyword(s):  
Negative Emotions ◽  
Experimental Studies ◽  
Emotion Perception ◽  
Social Emotions ◽  
Basic Emotions ◽  
Continuous Scale ◽  
Musical Emotion ◽  
Musical Feature ◽  
Positive And Negative Emotions

Three experimental studies suggest that music with more musical voices (higher voice multiplicity) tends to be perceived more positively. In the first experiment, participants heard brief extracts from polyphonic keyboard works representing conditions of one, two, three, or four concurrent musical voices. Two basic emotions (happiness and sadness) and two social emotions (pride and loneliness) were rated on a continuous scale. Listeners rated excerpts with higher voice multiplicity as sounding more happy, less sad, less lonely, and more proud. Results from a second experiment indicate that this effect might extend to positive and negative emotions more generally. In a third experiment, participants were asked to count (denumerate) the number of musical voices in the same stimuli. Denumeration responses corresponded closely with ratings for both positive and negative emotions, suggesting that a single musical feature or percept might play a role in both. Possible roles for both symbolic and psychoacoustic musical features are discussed.

scholarly journals Anthropomorphic Strategies Promote Wildlife Conservation through Empathy: The Moderation Role of the Public Epidemic Situation

2021 ◽  
Vol 18 (7) ◽  
pp. 3565
Author(s):  
Dan Yue ◽  
Zepeng Tong ◽  
Jianchi Tian ◽  
Yang Li ◽  
Linxiu Zhang ◽  
...  
Keyword(s):  
College Students ◽  
Behavioral Intention ◽  
Wildlife Conservation ◽  
Negative Emotion ◽  
Public Awareness ◽  
Negative Emotions ◽  
Experimental Studies ◽  
Wildlife Trade ◽  
Illegal Wildlife Trade ◽  
The Impact

The global illegal wildlife trade directly threatens biodiversity and leads to disease outbreaks and epidemics. In order to avoid the loss of endangered species and ensure public health security, it is necessary to intervene in illegal wildlife trade and promote public awareness of the need for wildlife conservation. Anthropomorphism is a basic and common psychological process in humans that plays a crucial role in determining how a person interacts with other non-human agents. Previous research indicates that anthropomorphizing nature entities through metaphors could increase individual behavioral intention of wildlife conservation. However, relatively little is known about the mechanism by which anthropomorphism influences behavioral intention and whether social context affects the effect of anthropomorphism. This research investigated the impact of negative emotions associated with a pandemic situation on the effectiveness of anthropomorphic strategies for wildlife conservation across two experimental studies. Experiment 1 recruited 245 college students online and asked them to read a combination of texts and pictures as anthropomorphic materials. The results indicated that anthropomorphic materials could increase participants’ empathy and decrease their wildlife product consumption intention. Experiment 2 recruited 140 college students online and they were required to read the same materials as experiment 1 after watching a video related to epidemics. The results showed that the effect of wildlife anthropomorphization vanished if participants’ negative emotion was aroused by the video. The present research provides experimental evidence that anthropomorphic strategies would be useful for boosting public support for wildlife conservation. However, policymakers and conservation organizations must be careful about the negative effects of the pandemic context, as the negative emotions produced by it seems to weaken the effectiveness of anthropomorphic strategies.

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