scholarly journals Sooo Sweeet! Presence of Long Vowels in Brand Names Lead to Expectations of Sweetness

2021 ◽  
Vol 11 (2) ◽  
pp. 12
Author(s):  
Abhishek Pathak ◽  
Gemma Anne Calvert
Keyword(s):  
Brand Names ◽  
Sound Symbolism ◽  
Short Vowel ◽  
Use Of Self ◽  
Art Form ◽  
Indirect Measures ◽  
Creative Art ◽  
History Of ◽  
Single Category ◽  
Level Of Processing

Throughout the history of languages, poets and writers have used linguistic tools to enhance euphony in their creations. One of the widely used tools to convey melody in any written (or spoken) creative art form is the use of long vowels. This paper examines the linkages between long (vs. short) vowel sounds and taste expectations of sweetness. Across four studies, we demonstrate that people expect products with brand names containing long vowels to taste sweeter than those including short vowel sounds. In studies 1 and 2, we demonstrate this association with the use of self-reported measures, and in studies 3 and 4, we employ indirect measures (implicit taste–shape correspondence and Single Category Implicit Association Test (SC-IAT) paradigm) to show the effect holds at a subconscious level of processing. Previous research in this field has typically linked vowel position (high vs. low or front vs. back) with product or brand attribute expectations. This paper contributes to the growing body of literature in this field by demonstrating the importance of vowel length in sound symbolism, and more precisely, how it pertains to the taste continuum.

From Cerisy to Oubapo

2021 ◽  
Vol 14 (1) ◽  
pp. 21-40
Author(s):  
Thierry Groensteen
Keyword(s):  
Media Environment ◽  
Cross Media ◽  
Bande Dessinee ◽  
Art Form ◽  
History Of ◽  
Early Exploration

Thierry Groensteen’s memoir recalls the intellectual ferment of colloquia held at Cerisy-la-Salle in Normandy, subsequently the venue for two conferences organised by Groensteen himself. The first, the ground-breaking Bande dessinée, récit et modernité [Comics, Narrative and Modernity] in 1987, was a key moment in the history of the theorisation of comics as art form. Groensteen’s own presentation explored the threshold of narrativity in comics, and other noteworthy contributions included those of the philosopher Henri Van Lier and Marc Avelot, whose reading of Martin Vaughn-James’s La Cage rescued this masterpiece from obscurity. This conference also laid the foundations for the Oubapo movement, the production of comics under constraint, whose later development Groensteen chronicles. The second, ‘La Transécriture’, in 1993, was an early exploration of comics as part of a cross-media environment.

Music and Attention, Executive Function, and Creativity

2018 ◽  
pp. 262-284 ◽  
Author(s):  
Psyche Loui ◽  
Rachel E. Guetta
Keyword(s):  
Executive Functions ◽  
Musical Training ◽  
Thought Processes ◽  
Conflict Monitoring ◽  
Far Transfer ◽  
Monitoring Task ◽  
Art Form ◽  
Creative Art ◽  
Research Questions

This chapter provides an overview of research at the intersection of music and cognitive functions. Music, an intrinsically creative art form, requires bottom-up and top-down perceptual processing, attention, and integration of executive functions. Literature on music and attention spans debates on selection theories, and the role of temporal attention and neuronal entrainment. Attention is a subset of executive functioning, goal-directed processes including conflict monitoring, task switching, and working memory. Considerable research has addressed the effects of musical training on executive functions, with contrasting reports of success in far transfer. Finally, contrary to goal-directed processes, creativity entails unconstrained thought processes that yield novel output. Perhaps due to the unrestricted nature of both music and creativity, the relevant research has also been variable. Considering these seemingly disparate aspects of cognitive function in tandem can inspire new and interesting research questions, promoting a more cohesive conceptualization of music within cognitive science more generally.

Glorious Apollo: Poetic and Political Themes in the First Opera

1979 ◽  
Vol 32 (4) ◽  
pp. 485-513 ◽  
Author(s):  
Barbara Russano Hanning
Keyword(s):  
Art Form ◽  
History Of ◽  
The Subject ◽  
The Universe ◽  
Early Opera

Historians of early opera have occasionally noted the appropriateness of Orpheus’ appearance as artistic spokesman for the new art form. Poet-singer par excellence of antiquity, whose music shook the very depths of the universe as he retrieved Eurydice from the Underworld, Orpheus surely appealed to the early opera composers and their humanist program—to recreate the moving power of an entirely sung drama by forging a new union of poetry, music, and gesture.In the history of opera, however, primacy of place must be given to the god Apollo, for the legend of Apollo and Daphne was the subject of the first favola per musica, La Dafne, written by Ottavio Rinuccini, with music composed by Jacopo Corsi and Jacopo Peri, and first performed in 1598 at Corsi's home in Florence.

Adaptation and Opera

2017 ◽  
Author(s):  
Linda Hutcheon ◽  
Michael Hutcheon
Keyword(s):  
New Media ◽  
Musical Score ◽  
Romantic Period ◽  
Art Form ◽  
History Of

The tried and tested, not the new and original, became the norm early in the over-400-year history of opera, the Ur-adaptive art: because opera is a costly art form to produce, misjudging one’s audience can be disastrous. This may explain the persistence of a version of that familiar, limiting fidelity theory that has gone out of fashion in recent years in other areas. Since the Romantic period, opera’s tradition of Werktreue has demanded authenticity in realizing the operatic work authenticated by tradition. This has made the critical acceptance of adaptations of opera to film, for instance, a challenge. This essay theorizes not only adaptation into opera but also the adaptation of operas to both old and new media. The first, opera as adaptation, is especially complex, for it involves a series of stages: adapted text to libretto; libretto set to musical score; both libretto and score put on stage.

scholarly journals Mummy, Daddy, and Addiction: Implicit Insecure Attachment is Associated with Substance Use in College Students

2019 ◽  
Author(s):  
Wilfried Serra ◽  
Armand Chatard ◽  
Nina Tello ◽  
Ghina Harika-Germaneau ◽  
Xavier Noël ◽  
...  
Keyword(s):  
College Students ◽  
Substance Use ◽  
Attachment Styles ◽  
Addictive Behaviors ◽  
Indirect Measures ◽  
Adult Attachment Styles ◽  
Single Category ◽  
Two Measures ◽  
Past Experiences ◽  
The Relationship

Indirect measures of cognition have become an important tool in research on addiction. To date, however, no research has examined whether indirect measures of parent attachment relate to substance use. To examine this issue, a sample of college students (N = 121) was asked to complete two measures of explicit attachment (the Relationship Questionnaire; Bartholomew & Horowitz, 1991, and the Adult Attachment Styles; Collins & Read, 1990), and a measure of implicit attachment (the Single Category Implicit Association Test, Karpinski & Steinman, 2006). The indirect attachment measure assessed the strength of automatic mental association between the concepts parents and secure. Participants also completed different measures of tobacco, cannabis, and alcohol use. Results showed that, for most of the participants, the parents were considered a source of security at both the explicit and implicit levels. Direct and indirect attachment measures were not related to each other. Overall, explicit attachment was not related to substance use. However, implicit attachment was significantly associated with the use of licit (tobacco) and illicit (cannabis) drugs. We also found some evidence that polydrug use is especially common among students with an insecure implicit attachment. This is the first study to examine how implicit attachment processes relate to addictive behaviors. The results suggest that implicit attachment, thought to reflect unconscious traces of past experiences, is a better predictor of substance use in college students than direct, self-reported measures of attachment. Further studies should examine whether implicit attachment is associated with severe substance use disorders in clinical populations.

Cut and paste

2018 ◽  
pp. 25-65
Author(s):  
Anna Dahlgren
Keyword(s):  
Twentieth Century ◽  
Visual Culture ◽  
Historical Perspective ◽  
Avant Garde ◽  
Victorian Britain ◽  
Art Form ◽  
Close Study ◽  
History Of ◽  
Illustrated Press

Chapter 1 considers the mechanisms of breaks and continuities in the history of photocollage with regard to gender, genre and locations of display. Collage is commonly celebrated as a twentieth-century art form invented by Dada artists in the 1910s. Yet there was already a vibrant culture of making photocollages in Victorian Britain. From an art historical perspective this can be interpreted as an expression of typical modernist amnesia. The default stance of the early twentieth century’s avant-garde was to be radically, ground-breakingly new and different from any historical precursors. However, there is, when turning to the illustrated press, also a trajectory of continuity and withholding of traditions in the history of photocollage. This chapter has two parts. The first includes a critical investigation of the writings on the history of photocollage between the 1970s and 2010s, focusing on the arguments and rationales of forgetting and retrieving those nineteenth-century forerunners. It includes examples of amnesia and recognition and revaluation. The second is a close study of a number of images that appear in Victorian albums produced between 1870 and 1900 and their contemporary counterparts in the visual culture of illustrated journals and books.

Misplaced marketing “Mine is the blue one on the left”: function and dysfunction of pharmaceutical brand names

2002 ◽  
Vol 19 (5) ◽  
pp. 377-379
Author(s):  
Herbert Jack Rotfeld
Keyword(s):  
Pharmaceutical Industry ◽  
Brand Names ◽  
Pharmaceutical Drugs ◽  
Brand Name ◽  
History Of

Looks at the use of brand names in the pharmaceutical industry in comparison with generic versions. Gives a brief history of brand name development. Concludes that brand names for pharmaceutical drugs should be banned since this is open to abuse in the area of cost enhancement.

Uygur Architectural Decorative Patterns Classification and the Development and Application of Information Technology

2013 ◽  
Vol 409-410 ◽  
pp. 372-376
Author(s):  
Guang Li
Keyword(s):  
Information Technology ◽  
Modern Society ◽  
Modern Information Technology ◽  
Chinese Traditional Culture ◽  
Art Form ◽  
Architectural Patterns ◽  
Positive Meaning ◽  
History Of ◽  
Modern Information ◽  
The One

Uygur architectural decorative patterns is an important part of Chinese traditional culture , which is reflect the history of the nation's art form. It also take advantage of modern information technology on the inheritance, development of traditional ethnic culture and promote regional economic development. It has a positive meaning for building a harmonious society. Uygur traditional architectural pattern types characterization and application status, bringing about the development and applications of traditional Uygur architectural patterns and modern information technology. Through development of information technology, on the one hand, Uygur architectural patterns to obtain a certain sense, do not change with the time permanent presence in the form, on the other hand, the Uighur architecture and decorative patterns with a modern design, combining modern media more closely foundation to finding a continuation in the modern society and the way of the development of national culture.

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