scholarly journals Supply Chain Involvement in Engagement Verification of Marketing and Operational Collaboration

2018 ◽  
Author(s):  
Sumitro Sarkum
Keyword(s):  
Supply Chain ◽  
Employee Engagement ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Customer Engagement ◽  
Market Knowledge ◽  
Marketing Function ◽  
Operational Capabilities ◽  
Service Logic ◽  
Medium Enterprises

The ability of firm's market knowledge in relationships with employee engagement and customer engagement becomes crucial in a marketing strategy. However, the role of marketing function to achieve competitive advantage is still a question of improving business performance. Empirically, there is a need to explore marketing and operational capabilities by involving the supply chain in marketing strategies. Through the views of Dynamic Capability (DC) and service logic, we combine it in a conceptual model that produces several hypotheses. A total of 250 MSME (Micro Small and Medium Enterprises) are involved to answer the questionnaire. Respondents' perceptions reveal that the supply chain has essentially opened itself into an engagement for mutual value creation and sustainability. Our findings also reveal that supply chain engagement can improve business performance and positively mediate employee engagement, but it is unable to mediate customer engagement. In contrast, supply chain engagement is insignificant when market knowledge, customer engagement and employee engagement are directly linked to business performance. In addition, our findings also resulted in an insight for management in optimizing the firm's ability to perform its marketing functions

scholarly journals The Role of Multi-Actor Engagement

2020 ◽  
Vol 6 (4) ◽  
pp. 176
Author(s):  
Sumitro Sarkum ◽  
Abd. Rasyid Syamsuri ◽  
Supriadi Supriadi
Keyword(s):  
Supply Chain ◽  
Employee Engagement ◽  
Business Strategy ◽  
Business Performance ◽  
Dynamic Capability ◽  
Customer Engagement ◽  
Market Knowledge ◽  
Marketing Function ◽  
Summary Statement

This study aims to meet the theoretical needs in answering the problem of the role of the marketing function on the dynamic capability that involves the role of multi actors through engagement. In particular, the study discusses the capabilities of SMEs’ business strategy in the offline to online market. The population of this research are owners, managers, and owners and managers of SMEs in Indonesia. The results of this study indicate that the integration of the supply chain into engagement can address the problem of the role of the marketing function that connects marketing and operations. Supply chain engagement is also able to moderate employee engagement to dynamic marketing engagement but not significantly moderate customer engagement. Meanwhile, the basis of integration as a dynamic capability in market knowledge has a significant effect on the multi-actor engagement consisting of customer engagement, employee engagement, and supply chain engagement. Summary statement of contribution: Our research builds on the three elements of multi-actor engagement that are significant against dynamic marketing engagement. The main finding of this research is that the concept of novelty can answer the proposition with the result that dynamic marketing engagement can improve business performance.

scholarly journals SUPPLY CHAIN STRATEGIES IN MEDIATING THE EFFECT OF KNOWLEDGE MANAGEMENT ON BUSINESS PERFORMANCE

2020 ◽  
Vol 8 (1) ◽  
pp. 448-455
Author(s):  
Noer Soetjipto ◽  
Dwi Ermayanti Susilo ◽  
Ari Riswanto
Keyword(s):  
Knowledge Management ◽  
Supply Chain ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Linear Regression Analysis ◽  
Supply Chain Strategy ◽  
Quantitative Descriptive ◽  
Medium Enterprises ◽  
Future Business ◽  
Micro Enterprises

Purpose of the study: The study aims to determine the effect of variable mediation in this case the Supply Chain Strategic (SCS), on the influence of Knowledge Management (KM) on Business Performance (BP). Methodology: The method used in this research is using quantitative descriptive studies using a simple dissertation approach and linear regression analysis with SPSS and Amos version 23, starting from the measurement of Confirmatory. Main Findings: The main finding of this study is that the mediation variable, in this case, the Supply Chain Strategy (SCS) can mediate the effect of Knowledge Management on Business Performance carried out in the Small and Medium Enterprises (UKM) sector in Java Island, Indonesia in 2019. Applications of this study: The implications of this study indicate that SCS has an important role in the development of future business, especially in Small and Micro Enterprises (SMEs). Novelty/Originality of this study: SCS is used to mediate the effect of KM on BP on SMEs, and this is one of the Novelties in this study.

scholarly journals Market Knowledge of SMEs in Business Online The Relationship With Engagement

2018 ◽  
Author(s):  
Sumitro Sarkum
Keyword(s):  
Value Creation ◽  
Business Performance ◽  
Management Strategies ◽  
Dynamic Capability ◽  
Market Knowledge ◽  
Marketing Function ◽  
Operational Capabilities ◽  
Online Business ◽  
The Relationship

Market knowledge of the SME in online business requires a good relationship with employees, customers and the supply chain. Because it becomes very important in a marketing strategy to run the role of marketing function in achieving competitive advantage. It is an empirical need to explore marketing and operational capabilities. Through the view of Dynamic Capability (DC) and a conceptual model that produces several hypotheses from 250 SMEs firms are involved to answer the questionnaire. The results reveal that establishing an attachment for mutual value creation and sustainability can improve business performance. The findings also resulted in a new discourse in management strategies in order to minimize the ability of SMEs to carry out marketing functions in online businesses

scholarly journals The impact of supply chain financing on SMEs performance in Global supply chain

2022 ◽  
Vol 10 (1) ◽  
pp. 255-270 ◽  
Author(s):  
Trong Lam Vu ◽  
Duy Nhien Nguyen ◽  
Tuan Anh Luong ◽  
Thi Thanh Xuan Nguyen ◽  
Thi Thai Thuy Nguyen ◽  
...  
Keyword(s):  
Supply Chain ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Factors Affecting ◽  
Supply Chain Finance ◽  
Supply Chain Financing ◽  
Financing Performance ◽  
Medium Enterprises ◽  
The Impact ◽  
The Relationship

The purpose of the article is to evaluate the factors affecting supply chain finance and the influence of supply chain finance on supply chain financing performance and SMEs performance in Vietnam. The study was conducted on 856 small and medium enterprises in Vietnam for 3 consecutive months. The data is processed by Smart PLS 3.3.6 software, the results show that credit quality, supply chain integration, information sharing, and information technology all have a statistically significant impact on supply chain finance. Besides, supply chain finance has a statistically significant impact on supply chain financing performance and SMEs performance. Finally, the innovation capability and the market response capability act as full mediators in the relationship between supply chain finance and supply chain financing performance. Based on the research results, we propose solutions and recommendations to help small and medium enterprises better access capital and improve business performance.

Factors related to supply chain network members in SMEs

2016 ◽  
Vol 27 (2) ◽  
pp. 312-335 ◽  
Author(s):  
Abdulghadar Awheda ◽  
Mohd Nizam Ab Rahman ◽  
Rizauddin Ramli ◽  
Haslina Arshad
Keyword(s):  
Supply Chain ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Inventory Level ◽  
Key Factors ◽  
Content Type ◽  
Effective Factors ◽  
Comprehensive Search ◽  
Medium Enterprises ◽  
Operational Processes

Purpose – The purpose of this paper is to give a clear picture of the evidence for small and medium enterprises of what the key factors are affecting the performance of supply chain members (SCMs) and their impact. Design/methodology/approach – The authors conducted a survey of small and medium automotive enterprises. After a comprehensive search of the literature on effective factors requirements of supply chain actors (supplier, manufacturer, inventory, distribution, and information flow) 23 factors were identified, and collected data were analysed using SPSS software. Findings – The results show that among the 23 factors, the inventory level is the most significant factor for inventory with the highest percentage (91 per cent). This is followed by productivity to fill the order (88 per cent) and lead time of manufacturing (86 per cent) for manufacturer, and transportation flexibility (84 per cent) for distribution section. Research limitations/implications – Study limitation was that only the companies related to automotive sector were selected, and the number of usable questionnaires was fairly small. Practical implications – The results can help further by introducing a much better perception of effective factors that result in optimizing the practices of supply chain management techniques in order to enhance business performance. The findings also help build a new initiative to be performed by top management when attempting to strengthen partnership and integration among members. Originality/value – This research draws from institutional theory to contribute to the growing body of practical field and conceptual literature on supply chain integration and provides knowledge in assisting small- and medium-sized enterprises to clarify factors that affect SCMs in order to enhance and manage their operational processes.

Encouraging Internationalization and Entrepreneurial Orientation in Small and Medium Enterprises

2017 ◽  
pp. 233-259
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Organizational Performance ◽  
Entrepreneurial Orientation ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Foreign Market ◽  
Marketing Capability ◽  
Market Knowledge ◽  
Current Trends ◽  
Strategic Goals ◽  
Medium Enterprises

This chapter explains the overview of internationalization; the aspects of internationalization in Small and Medium Enterprises (SMEs); internationalization, social capital, and Foreign Market Knowledge (FMK) in SMEs; internationalization and marketing capability; internationalization, innovation, and Research and Development (R&D); the implications of internationalization in SMEs; the overview of Entrepreneurial Orientation (EO); EO and firm performance; EO, organizational learning, and knowledge management; and the current trends and issues with EO in SMEs. Encouraging internationalization and EO is essential for SMEs that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in SMEs. The chapter argues that encouraging internationalization and EO has the potential to enhance organizational performance and reach strategic goals in SMEs.

Effects of cloud computing assimilation on supply chain financing risks of SMEs

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Qiang Lu ◽  
Jinliang Chen ◽  
Hua Song ◽  
Xiangyu Zhou
Keyword(s):  
Cloud Computing ◽  
Supply Chain ◽  
Small And Medium Enterprises ◽  
Supply Chain Integration ◽  
Content Type ◽  
Supply Chain Financing ◽  
Medium Enterprises ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this study is to examine how cloud computing assimilation reduces supply chain financing (SCF) risks of small and medium enterprises (SMEs). This study also investigated the mediating roles of internal and external supply chain integration between cloud computing assimilation and the SCF risks of SMEs, as well as the moderating role of environmental competitiveness. Design/methodology/approach Data was collected from surveys of SMEs located in China. Multiple regression analysis was used to validate the proposed theoretical model and research hypotheses. Findings The findings show that cloud computing assimilation could reduce the SCF risks of SMEs directly. The results also indicate that both internal and external supply chain integration mediate the relationship between cloud computing assimilation and SCF risks. Furthermore, environmental competitiveness inhibits the effects of cloud computing assimilation on SCF risks. Originality/value To our best knowledge, this is the preliminary study to explore the role of cloud computing assimilation in reducing the SCF risks of SMEs. Also, this study attempted to investigate the process by which cloud computing assimilation affects the SCF risks of SMEs.

Performance of supply chain management and digitalization of human resource information in SMEs

2021 ◽  
Vol 9 (2) ◽  
pp. 277-282 ◽  
Author(s):  
Ansa Savad Salim ◽  
M. M. Sulphey
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Human Resource ◽  
Small And Medium Enterprises ◽  
It Infrastructure ◽  
Chain Management ◽  
Resource Information ◽  
Vernacular Language ◽  
Information Practices ◽  
Medium Enterprises

The aim of this study is to determine the influencing factors of Supply Chain Management and digitalization of human resource information practices in the small and medium enterprises of Oman. Digitalization of human resource information is the adoption of electronic means to the human resource activities of Supply Chain Management. In this system, the whole human resource activities are implemented through electronic means with the support of information technology (IT) infrastructure. To measure the Digitalizationof Human Resource Information Practices and the performance level of Supply Chain Management, two adopted constructs from two different studies were used. The study samples were taken from the SMEs of Oman. Almost 180 employees of different provinces responded to the questionnaires translated into vernacular language through google forms and a few hardcopy surveys were distributed to different locations with the support of SMEs and few entrepreneurs. The study found a significant positive relationship between the Performance of SCM and the Digitalization of Human Resource Information of a prominent variable electronic communication and other variables were found with no significant relationship. The finding of the study acts as a significant contributor to the existing literature on SCM as well as human resource management.

Big data-driven supply chain and performance: a resource-based view

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shampy Kamboj ◽  
Shruti Rana
Keyword(s):  
Big Data ◽  
Supply Chain ◽  
Small And Medium Enterprises ◽  
Data Driven ◽  
Equation Modeling ◽  
Firm Age ◽  
Content Type ◽  
Sustainable Performance ◽  
Medium Enterprises

PurposeThe main objective of this paper is to study the role of supply chain performance (SCP) as a mediator between big data-driven supply chain (BDDSC) and firm sustainable performance. In addition, the role of firm age as a moderator between BDDSC and SCP as well as between SCP and firm sustainable performance has also been explored.Design/methodology/approachThe 200 managers of medium or senior level positions in micro, small and medium enterprises (MSMEs) located at Delhi-NCR have been contacted. Further, collected data have been confirmed with confirmatory factor analysis (CFA). In this paper, structure equation modeling (SEM) has been employed to empirically check the proposed hypotheses and their relationships.FindingsThe findings confirmed that SCP mediates the link between BDDSC and firm sustainable performance. Additionally, firm age moderates the association between BDDSC and SCP as well as between SCP and firm sustainable performance.Research limitations/implicationsThe role of SCP and firm age between BDDSC and sustainable performance have been examined in the context of MSMEs in Delhi-NCR and thereby limit the generalization of results to other industries and country contexts.Originality/valueThe present study adds to the existing literature via recognizing the blackbox using SCP and firm age to comprehend BDDSC and firm sustainable performance relationship.

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