scholarly journals How Will Changes toward Pro-Environmental Behavior Play in Customers’ Perceived Value of Environmental Concerns at Coffee Shops?

2019 ◽  
Vol 11 (14) ◽  
pp. 3816 ◽  
Author(s):  
Taeuk Kim ◽  
Sunmi Yun
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Environmental Behavior ◽  
Theoretical Framework ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Coffee Shop ◽  
Environmentally Responsible ◽  
Coffee Shops

Our theoretical framework was designed to explain customers’ decision-making process for (adopting/using?) environmentally responsible products in an eco-friendly coffee shop. We employed theory of planned behavior (TPB) and value-attitude-belief (VAB) to test their parallel mediating effect on attitudes toward environmental behavior (ATEB), perceived marketplace influence (PMI), and overall image (OI) as well as the moderating effect of switching cost (SC) on pro-environmental behavioral intentions. Data were collected through a survey of 527 customers who frequently visited a coffee shop in Korea, and structural equation modeling (SEM) was used to test the research hypotheses. The findings generally supported the hypothesized associations of the study variables within our proposed theoretical framework (ATEB, PMI, and OI of the parallel mediating effect on pro-environmental behavioral intentions) and confirmed SC’s moderating effect. In addition, the study’s results have important 1) theoretical and 2) practical implications for the environment. 1) This study confirmed the relationship between mediating variables on PCBI and the parallel mediating effect on PCBI as demonstrated in previous studies. 2) Furthermore, these findings might lead coffee shops to voluntarily put an end to the use of disposable products such as plastic cups or straws, which carry great environmental risk.

scholarly journals What Do Coffee Shop Entrepreneurs Need to Do to Raise Pro-Environmental Customer Behavioral Intentions?

2019 ◽  
Vol 11 (9) ◽  
pp. 2666 ◽  
Author(s):  
Sunmi Yun ◽  
Taeuk Kim
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Coffee Shop ◽  
Environmental Norms ◽  
Social Environmental ◽  
The Relationship ◽  
Coffee Shops

Our research framework, built on the norm activation model (NAM), was designed to provide a comprehensive understanding of the formation of consumers’ pro-environmental behavioral intentions in an eco-friendly coffee shop. We employed the NAM to test its mediating effect of personal environmental norms (PEN), social environmental norms (SEN), and ascription of responsibility (AR) and the moderating effect of the overall green image (OGI) on pro-environmental behavioral intentions. Data were collected through a survey of 530 customers who frequently visited a coffee shop in Korea, and structural equation modeling (SEM) was used to test the research hypotheses. The findings generally supported the hypothesized associations of the study variables within our proposed theoretical framework (PEN, SEN, and AR in order of the mediating effect on pro-environmental behavioral intentions) and confirmed OGI’s moderating effect. In addition, the study’s results have important (1) theoretical and (2) practical implications for the environment. (1) They expand the original NAM by explaining the effect of the relationship between SEN and PEN on pro-environmental customer behavioral intentions (PCBI) and confirm the mediating effect of the NAM (SEN, PEN, AR) on PCBI, as demonstrated in previous studies. (2) Moreover, the findings herein may encourage coffee shops to participate in the prevention of environmental problems by restricting the use of products such as plastic coffee cups and straws.

Korean MLB players: the effects of motives and identification on fan loyalty

2019 ◽  
Vol 9 (3) ◽  
pp. 239-254 ◽  
Author(s):  
Kyu-soo Chung ◽  
Christopher Brown ◽  
Jennifer Willett
Keyword(s):  
Ethnic Identity ◽  
Structural Equation ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Team Identification ◽  
Content Type ◽  
Behavioral Loyalty ◽  
Confirmatory Factor ◽  
Baseball Fans

Purpose The purpose of this paper is to examine the factors that motivate Korean baseball fans to support Korean Major League Baseball (MLB) players and to identify the effects of the motivations on identification and behavioral loyalty. Design/methodology/approach Data were collected using a self-administered questionnaire at three Korean universities. A model was designed to see which three motivations (commitment to Korean baseball, interests in MLB and ethnic identity) affect loyalty behaviors to support Korean MLB players. In the model, the mediating effect of player identification is set to the relation between the three motivations and behavioral loyalty. The moderating effect of team identification is also set to the relation between player identification and behavioral loyalty. Collected data (n=294) were first analyzed via confirmatory factor analysis to ascertain the factor structure of the study model. Then, the study performed a structural equation modeling which finds the magnitude and significance of each causal path among designed factors. Findings All the effects were found to be significantly positive except team identification whose moderating effect was not significant. Interests in MLB had the greatest impact on the fan’s player identification followed by commitment to the Korean baseball league and their ethnic identity. It was also found that the influence of player identification was positive on behavioral loyalty. Originality/value This work can help MLB expand their fan base internationally, especially in Asian countries.

scholarly journals Corporate Environmental Strategy and Voluntary Environmental Behavior—Mediating Effect of Psychological Green Climate

2019 ◽  
Vol 11 (11) ◽  
pp. 3123 ◽  
Author(s):  
Anupam Kumar Das ◽  
Shetu Ranjan Biswas ◽  
Munshi Muhammad Abdul Kader Jilani ◽  
Md. Aftab Uddin
Keyword(s):  
Social Identity Theory ◽  
Structural Equation ◽  
Environmental Behavior ◽  
Mediating Effect ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Future Research ◽  
Environmental Strategy ◽  
Research Problems ◽  
The Impact

Given the growing intent to prevent decay in environmental management, the present study seeks to unearth the impact of corporate environmental strategy on employees’ voluntary environmental behavior by regulating or facilitating their perceived psychological green climate. Research problems and research questions are built on the essence of multiple theories—goal-setting theory, social identity theory, and social learning theory for grounding the research model. A total of 294 replies were collected through a self-administered survey from diverse industrial panoramas. We used structural equation modeling (SEM) analytics via AMOS-version 20.0 for measuring the hypothesized results. The study revealed that the corporate environmental strategy is displaying an insignificant direct influence on voluntary environmental behavior. However, the corporate environmental strategy indirectly influences, via the mediation effect, voluntary environmental behavior of employees through their psychological green climate perception. Directions for future research are recommended based on insights from the implications and limitations of the study.

Environmentally responsible behavior of residents: impact of mindfulness, enjoyment of nature and sustainable attitude

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yıldırım Yılmaz ◽  
Elham Anasori
Keyword(s):  
Structural Equation ◽  
Mediating Effect ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Environmentally Responsible Behavior ◽  
Content Type ◽  
Sustainable Tourism Development ◽  
Responsible Behavior ◽  
Environmentally Responsible ◽  
The Impact

PurposeThe purpose of this study is to investigate the effect of individuals' mindfulness and enjoyment of nature on environmentally responsible behavior (ERB) through mediating effect of sustainable attitude (SA).Design/methodology/approachData were collected from residents of Antalya through convenience sampling. Four hundred and five residents participated in the study. Structural equation modeling (SEM) was used to test the hypotheses.FindingsMindfulness was found effective for sustainable attitude of residents, but it has no significant direct effect to ERB. There is an indirect-only mediation effect of SA between mindfulness and ERB. Enjoyment of nature affects the sustainable attitude and ERB significantly and positively. The findings show that SA also offers a complementary mediation between enjoyment of nature and ERB.Research limitations/implicationsThe study closes the void by investigating the psychological aspects of individuals among residents of a tourist hub to create sustainable attitude, acts and responsible behavior toward environment. In particular, as the predicting role of mindfulness on ERB was not significant, further studies needed to investigate the effects of mindfulness on the environmental behavior and attitude.Practical implicationsDestination management organizations can consider more focusing on the environmentally responsible behavior of residents, which can play a pivotal role in attaining sustainable tourism development in destinations. By this regard, increasing the sustainable attitude and enjoyment of nature of residents through applying various campaigns would help policies and strategies aiming the conservation of the environment in the destination.Originality/valueSearching the impact of mindfulness on the SA and ERB and finding the indirect-only mediation effect of SA between mindfulness, ERB are novel contributions of this paper.

scholarly journals Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels

2021 ◽  
Vol 18 (17) ◽  
pp. 9123
Author(s):  
Khalil-ur-Rehman ◽  
Mohammad Adnan ◽  
Naveed Ahmad ◽  
Miklas Scholz ◽  
Khalil-ur-Rehman ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Hotel Industry ◽  
Positive Influence ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Boutique Hotel ◽  
Boutique Hotels ◽  
The Relationship

Customers have become very sensitive regarding the innovative evaluation of services. Due to competition in the hospitality industry, it is a challenge for hotel marketers to understand customers’ behavior. There is scant research in the hotel industry of Pakistan and especially on boutique hotels. This research seeks to measure the relationship between substantive, communicative elements of the sustainable servicescape and behavioral intentions (word of mouth) in a boutique hotel setting. However, the mediating effect of the overall perceived image is examined between these constructs. Responses of boutique hotel visitors were collected from Lahore, Islamabad, Faisalabad, and Murree. Data were analyzed by using structural equation modeling (SEM). Results display that both substantive and communicative servicescape elements positively affect the perceived image of customers, which has a positive influence on behavioral intentions such as word of mouth (WOM). Theoretical and practical implications are also discussed.

Brand equity in social media-based brand community

2019 ◽  
Vol 38 (3) ◽  
pp. 325-339 ◽  
Author(s):  
Hoa Thi Hoang ◽  
Feng Wang ◽  
Quang Van Ngo ◽  
Man Chen
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Structural Equation ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Brand Community ◽  
Content Type ◽  
Mediating Role ◽  
Community Commitment

Purpose The purpose of this paper is to examine the effects of social media-based brand community (SMBBC) markers on customer-based brand equity (CBBE). Moreover, this research evaluates the mediating effect of brand community commitment and the moderating effect of customer gender. Design/methodology/approach This research collected data from a questionnaire survey with participants who are members of the Xiaomi Community in Vietnam on Facebook (XCVF). Finally, 512 valid and usable questionnaires were tested by applying the structural equation modeling approach. Findings On the basis of social identity theory, results showed that three components of brand community markers significantly affect two aspects of CBBE. Moreover, brand community commitment plays a mediating role in the relationship of shared consciousness, ritual and traditions, and CBBE. In addition, the influence of SMBBC on CBBE is stronger for women than for men. Research limitations/implications The sample selected is limited to only members of XCVF, so the results may have an inadequate view in comparison with other brand communities. This research can eliminate other important variables that can contribute to this relationship. Originality/value This research is among the first studies that have focused on the importance of SMBBC markers on CBBE, the mediating role of brand community commitment and the moderating effect of customer gender.

scholarly journals The Moderating Effect of Involvement in the Relationship Between Customer Behavioral Intentions and Its Antecedents

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110144
Author(s):  
Ersin Eskiler ◽  
Remzi Altunışık
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Perceived Value ◽  
Moderating Effect ◽  
Equation Modeling ◽  
High Involvement ◽  
Marketing Service ◽  
The Relationship

Future trends in customers’ postpurchasing habits and the identification of the structures that affect the formation of these trends are key determinants of long-term financial performance and competitive advantage for businesses. In the field of marketing, service quality, perceived value and customer satisfaction, and the relationship between these structures are the main factors for the determination of customer loyalty. However, empirical findings have proven to be inadequate in revealing relationships between related structures in low- and high-involvement levels of consumer groups. Therefore, the aim of this study was to examine the moderating effect of involvement in the relationship between the behavioral intentions of members of a sports-fitness center and their antecedents. For the research, face-to-face questionnaires were administered to 842 subjects who had been selected by convenience sampling performed at sports and fitness centers operating in Istanbul, and the collected data were analyzed using the structural equation modeling technique. Our results showed that there were differences in the effects of service quality, perceived value, and customer satisfaction on behavioral intentions among consumer groups in terms of low- or high-involvement levels. This article discussed the theoretical and managerial effects of the obtained results.

scholarly journals Socially Responsible Human Resource Management and Voluntary Environmental Behavior: Moderating the Effect of Ecocentric Leadership

2021 ◽  
Vol 29 (2) ◽  
pp. 147-168
Author(s):  
Md. Al-Amin ◽  
◽  
Refa Akter ◽  
Ayesha Akter ◽  
Md. Uddin ◽  
...  
Keyword(s):  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Structural Equation ◽  
Deductive Reasoning ◽  
Environmental Behavior ◽  
Analytical Techniques ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Socially Responsible

Purpose: The study examines the influence of socially responsible human resource management (SRHRM) on employees’ voluntary environmental behavior (VEB), and it tests the moderating effect of ecocentric leadership (EL). Design/Method: We adopted deductive reasoning in a positivist paradigm by applying quantitative analytical techniques and structural equation modeling. We selected 187 respondents from clothing industry through a self-administered questionnaire survey in Chattogram, the commercial capital of Bangladesh. Findings: The outcomes revealed that both SRHRM and EL influence VEB. However, the moderation analysis indicated that EL negatively intervenes in the effect of SRHRM on VEB. Implications: One of the essential contributions of our study is its development of the knowledge related to valuing, developing, and measuring SRHRM’s contribution to improving VEB in a moderated model with the help of EL to ensure long-term sustainability. Originality: Very little is known about the importance of SRHRM in fostering employees’ voluntary environmental behavior, so this study will be one of the first to examine the topic. Moreover, the moderating effect of EL posits that its interaction effect is not substantial in stimulating voluntary environmental behavior if organizations can institutionalize SRHRM.

scholarly journals Investigating the Effects of Airport Servicescape on Airport Users’ Behavioral Intentions: A Case Study of Incheon International Airport Terminal 2 (T2)

2019 ◽  
Vol 11 (15) ◽  
pp. 4171 ◽  
Author(s):  
Jin-Woo Park ◽  
Young Kyung Ryu
Keyword(s):  
Gender Differences ◽  
Structural Equation Modeling ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Moderating Effect ◽  
Equation Modeling ◽  
International Airport ◽  
Airport Terminal ◽  
The Relationship

The purpose of this study is to analyze the effects of physical and social servicescapes on cognitive and affective satisfaction, as well as airport image, with gender as a moderating effect between variables. A total of 283 airport users were surveyed, and structural equation modeling was used to investigate the relationships between variables. The results showed that only physical servicescape had a significant effect on cognitive and affective satisfaction, and affective satisfaction had a significant effect on airport image. In addition, the gender differences indicated a significant effect between the physical servicescape and cognitive satisfaction. This study is distinct in that it is the first attempt to verify the relationship between airport physical servicescape, social servicescape, airport users’ cognitive and affective satisfaction, and airport image on gender differences.

Employees’ burnout and emotional intelligence as mediator and moderator in the negative spiral of incivility

2019 ◽  
Vol 31 (3) ◽  
pp. 1412-1431 ◽  
Author(s):  
Haemi Kim ◽  
Hailin Qu
Keyword(s):  
Emotional Intelligence ◽  
Structural Equation ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Future Research ◽  
Cross Sectional ◽  
Content Type ◽  
Confirmatory Factor ◽  
The Relationship

Purpose This paper aims to study how the negative spiral of incivility from customers to employees happens by measuring the mediating effect of employees’ burnout. Moreover, it investigates how to mitigate the detrimental influences of customer incivility by assessing the moderating effect of employees’ emotional intelligence. Design/methodology/approach A cross-sectional questionnaire survey using MTurk was conducted, targeting full-service restaurant employees. Descriptive statistic, confirmatory factor analysis, structural equation modeling and hierarchical multiple regression analysis were applied. Findings The results presented that there is a direct relationship between customer incivility and employee incivility toward customers and coworkers. Additionally, employees’ burnout significantly mediates the relationship between customer incivility and employee incivility. Moreover, it presented the significant moderating effect of employees’ emotional intelligence on the relationship between customer incivility and employee incivility. Research limitations/implications Experiences of customer incivility during a service encounter directly trigger employee incivility. Moreover, customer incivility indirectly leads to employee incivility by increasing employees’ burnout. In addition, employees’ emotional intelligence mitigates a negative spiral of incivility from customers to employees. However, this study has limitations that provide suggestions for future research. Originality/value This research shows how customer incivility causes employee incivility in the workplace. It also shows a significant moderating role of employees’ emotional intelligence to mitigate the influence of customer incivility on employee incivility.

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