scholarly journals The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea

2019 ◽  
Vol 12 (1) ◽  
pp. 333 ◽  
Author(s):  
Yunduk Jeong ◽  
Andrew Yu ◽  
Suk-Kyu Kim
Keyword(s):  
South Korea ◽  
Place Attachment ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Likelihood Estimation ◽  
Destination Image ◽  
Equation Modeling ◽  
Sporting Events ◽  
Personal Involvement ◽  
Sports Tourism

Mega-sporting events can bring diverse benefits to the hosting areas, such as job creation and image improvement. However, only a handful of studies have explored the antecedents of destination image—which plays a crucial role in eliciting certain tourist behaviors—and personal involvement. To fill this gap, this study evaluates the relationships among personal involvement, destination image, place attachment, and behavioral intentions in the context of sporting event tourism to provide destination managers useful information for sustainable sports tourism development. We gathered information from 374 international tourists at the FINA (Fédération Internationale de Natation—International Swimming Federation) World Masters Championships Gwangju 2019 in South Korea. We used structural equation modeling was used along with maximum likelihood estimation to examine the predicted relationships. The findings show the positive impacts of (a) personal involvement on destination image, (b) destination image on place attachment, and (c) place attachment on behavioral intentions. Furthermore, (d) place attachment dictated the relationship between destination image and behavioral intentions. The findings confirm the significant role personal involvement plays in the improvement of a destination’s image. To ensure sustainable sports tourism, destination managers are advised to pay close attention to research findings on destination image in the development of their plans.

scholarly journals Exploring the Sustainability Concepts Regarding Leather Apparel in China and South Korea

2019 ◽  
Vol 11 (19) ◽  
pp. 5389 ◽  
Author(s):  
Hye Jung Jung ◽  
Kyung Wha Oh
Keyword(s):  
Social Responsibility ◽  
South Korea ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Sustainable Consumption ◽  
Environmental Knowledge ◽  
Equation Modeling ◽  
Sustainable Future ◽  
Perceived Consumer Effectiveness ◽  
The Government

Sustainability in business and personal life has increased over the past few years and is continuing to develop. Consumption in the clothing and textiles industry causes a significant impact on the environment and utilizes unsustainable practices, from clothing production to use and disposal. With shifts toward a more sustainable future within the government, businesses, and society, the apparel industry and consumers must prepare for a sustainable future. This study examines the determinants of sustainable apparel consumption behavior in China and South Korea. Theoretical and practical evidence from the literature on sustainable consumption is applied to develop a model for investigating the consumers’ behavioral intentions to buy, use, and recommend sustainable leather apparel products. Environmental knowledge, perceived consumer effectiveness, sustainable consumption beliefs, and self-enhancement are proposed as key determinants of behavioral intention to buy, use, and recommend eco-friendly faux leather apparel (E-FLA). The hypothesized antecedents of these concepts are part of the model, as modified by the theory of planned behavior, and the model is examined using structural equation modeling on data from a sample of 450 respondents collected in China and South Korea. An analysis of data is carried out to identify the underlying dimensions of sustainable consumption beliefs and behaviors including pro-environmentalism, social responsibility, and animal conservation. The results show that the key determinants of behavioral intentions to buy, use, and recommend E-FLA are pro-environmentalism and social responsibility, which are related to sustainable consumption belief dimensions and consumers’ self-enhancement. The positive determinants of sustainable consumption beliefs are found to be both environmental knowledge and perceived consumer effectiveness. These results suggest the need for greater environmental knowledge and perceived consumer efficiency in the effort to achieve more sustainable clothing consumption. The implications of the findings for public policy and recommendations for further studies are outlined and discussed.

scholarly journals Examining the Relationships between Destination Image, Place Attachment, and Destination Loyalty in the Context of Night Markets

2016 ◽  
Vol 11 (2) ◽  
pp. 11 ◽  
Author(s):  
Yu-Jen Chiang
Keyword(s):  
Place Attachment ◽  
Structural Equation ◽  
Place Identity ◽  
Destination Image ◽  
Equation Modeling ◽  
Destination Loyalty ◽  
Place Dependence ◽  
Confirmatory Factor ◽  
Significant Direct Effect ◽  
Night Markets

<p>This study investigates destination image, place attachment (including place dependence and place identity), and destination loyalty among visitors to night markets. A total of 474 effective questionnaires were collected from visitors to the three well-known Tainan night markets in Taiwan. Confirmatory factor analysis and structural equation modeling were employed using Amos 18 for Windows. The empirical results showed that destination image has a significant direct effect on place dependence, place identity, and destination loyalty. Additionally, place identity is the antecedent that has an effect on destination loyalty. In the indirect effect, destination image mainly influenced destination loyalty through place identity. Practical implications and recommendations for further studies are also provided.</p>

A Structure Model of Urban Forest Recreation Behavioral Intentions

2014 ◽  
Vol 522-524 ◽  
pp. 1065-1071
Author(s):  
Shu Tang ◽  
Hao Tang ◽  
Lu Zhou
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Urban Forest ◽  
Perceived Value ◽  
Destination Image ◽  
Equation Modeling ◽  
Social And Emotional ◽  
Major Factors ◽  
The Relationship ◽  
Recreation Benefits

This paper explores the behavior model of urban forest recreationists and provides an analysis on the relationships between the constructs of destination image, recreation benefits, perceived value and behavioral intentions. Statistic materials suggest that the four principal components of destination image construct are accessibility, attractiveness, brand and amenities, while the major factors of recreation benefits include functional, social and emotional benefits. Structural equation modeling (SEM) technique being applied, the results indicate that destination image has both direct and indirect effects on the behavioral intentions, and the recreation benefits influences the behavioral intentions through perceived value as a moderating variable. In addition, the relationship path of destination image recreation benefits perceived value behavioral intentions has been proved evident in this study.

Athletes’ brand equity, spectator satisfaction, and behavioral intentions

2019 ◽  
Vol 31 (2) ◽  
pp. 541-558 ◽  
Author(s):  
Jae-Ahm Park ◽  
Jun-Mo Sung ◽  
Jae-Man Son ◽  
Kyunga Na ◽  
Suk-Kyu Kim
Keyword(s):  
Brand Equity ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Missing Values ◽  
Equation Modeling ◽  
Sporting Events ◽  
Content Type ◽  
Sporting Event ◽  
Sports Team ◽  
The Spectator

Purpose The purpose of this paper is to examine the relationships among an individual athlete’s brand equity, overall spectator satisfaction at sporting events and behavioral intentions. Design/methodology/approach The convenience sampling method was used when approaching potential participants among spectators of the LG Whisen Rhythmic All Stars 2013, a sporting event in which celebrated sports players perform choreographed dance routines. A total of 350 surveys were completed in Go-Yang, South Korea. Of the surveys collected, 20 were discarded due to excessive missing values, resulting in 330 usable surveys. Findings Using structural equation modeling, this study found that the brand equity of an individual athlete positively and directly affects the overall sporting event satisfaction and behavioral intentions, including re-purchase and word-of-mouth intentions among event attendees, which are factors that are mediated indirectly by satisfaction. Originality/value This study shows that the brand equity of an individual athlete can increase the spectator satisfaction levels in a similar manner to the brand equity of a sports team or product.

scholarly journals PENGARUH ACARA PARIWISATA OLAHRAGA, CITRA DESTINASI HALAL, DAN NILAI YANG DIRASAKAN TERHADAP NIAT BERPERILAKU WISATAWAN UNTUK BERKUNJUNG KEMBALI, MEREKOMENDASIKAN KEPADA ORANG LAIN DAN POSITIF WOM

2021 ◽  
Vol 9 (4a) ◽  
pp. 81
Author(s):  
Baiq Nadia Nirwana ◽  
Sulhaini Sulhaini ◽  
Lalu Edy Herman Mulyono
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Perceived Value ◽  
Sem Analysis ◽  
Destination Image ◽  
Equation Modeling ◽  
Sport Tourism ◽  
Significant Positive Effect ◽  
Modeling Analysis ◽  
Positive Effect

This study aims to examinethe influence of sport tourism events, halal destination image, and perceived value on behavioral intentions of tourists at the Mandalika International Marathon event. Data collection was carried out among both active and passive participants of the Mandalika International Marathon by using the associative quantitative method. Furthermore, the data collected was analyzed further. This study uses structural equation modeling analysis (SEM analysis) with AMOS applications. The results of the study indicated that sport tourism events haves a significant positive effect on behavioral intentions, and the halal destination image has a significant positive effect on perceived value. The West Nusa Tenggara government is supported event organizers to develop halal tourism and sport tourism events. This is to enhance, halal destination image in NTB is not only for religious tourism.Keywords :Event Sport Tourism, Halal Destination Image, Perceived Value, Behavioral Intentions.

scholarly journals Exploring Psychographic Traits in Tourism Maketing: Causal Relationship from Destination Image to Loyalty

2013 ◽  
Vol 64 (2) ◽  
Author(s):  
Abduljalil Sarli ◽  
Rohaizat Baharun
Keyword(s):  
Causal Relationship ◽  
Latent Variables ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Consumption Patterns ◽  
Destination Image ◽  
Equation Modeling ◽  
Academic Researchers ◽  
Travel Satisfaction

Psychographics has been proposed as a valuable topic in the marketing literature. Also, it can be represented as latent variables which are related to the behaviors not only in the product or service discussions but also in the tourism activities. Besides, the tourism as the globally business can be understood in terms of the tourists’ reflections in the different ways. Hence, the survey of original intentions of tourists is very precious subjects by regarding the causal relationship for exploring phenomena from their behavioral intentions. As psychographic constructs, which can impact in the different glances of the affect and cognitive systems, create new consumption patterns for purchasing and repurchasing tourism packages. Therefore, loyalty is significantly considered as a valuable construct for stakeholders and academic researchers. Consequently, the aim of this study is to find out loyalty from psychographic facet. To date, there is a bridge gap through the intervening psychographic constructs like lifestyle, personality, and travel satisfaction to achieve loyalty. Additionally, the current study suggested an integrated model through the contemplated constructs by employing Structural Equation Modeling (SEM) technique to ascertain an appropriate model by Goodness-Of-Fit (GOF) indices.

scholarly journals Senior Consumer Motivations and Perceived Value of Robot Service Restaurants in Korea

2021 ◽  
Vol 13 (5) ◽  
pp. 2755
Author(s):  
Min-Kyu Kwak ◽  
JeungSun Lee ◽  
Seong-Soo Cha
Keyword(s):  
South Korea ◽  
Low Income ◽  
Structural Equation ◽  
Perceived Value ◽  
Reliability And Validity ◽  
Equation Modeling ◽  
Consumer Innovativeness ◽  
Face To Face ◽  
Perceived Values ◽  
Level Group

This research empirically tested a theoretical model by defining senior customers’ intentions to use robot service restaurants emerging in South Korea. Non-face-to-face services have become increasingly important for seniors. Therefore, restaurant marketers should cater to senior customers’ needs by sustaining robot service restaurants. The study analyzed 243 questionnaires to verify the reliability and validity of the measurement items. The research hypotheses were examined using structural equation modeling (SEM). The suggested model comprised three stages: motivated consumer innovativeness (MCI), perceived value, and planned behavior (attitude, intention to use). The results revealed that senior customers’ perceived values positively influenced attitude and were enhanced by hedonically MCI (hMCI) and socially MCI. Moreover, the hedonic and social elements of motivation improved the attitude and usage intentions of robot service restaurants for senior customers. However, these relationships differed in terms of the income level of the customer groups. For the low-income senior-level group, hMCI was more influential on the perceived value. This study is meaningful because it analyzes the effect of MCI of seniors on the perceived value of robot service restaurants, which are growing rapidly in South Korea. It has empirically proved the moderating effect of different income groups, providing practical implications.

scholarly journals Evaluating the Observed Log-Likelihood Function in Two-Level Structural Equation Modeling with Missing Data: From Formulas to R Code

Psych ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 197-232
Author(s):  
Yves Rosseel
Keyword(s):  
Structural Equation ◽  
Structural Equation Models ◽  
Likelihood Function ◽  
Likelihood Estimation ◽  
Missing At Random ◽  
Equation Modeling ◽  
Computationally Efficient ◽  
Log Likelihood ◽  
Efficient Expression ◽  
Special Case

This paper discusses maximum likelihood estimation for two-level structural equation models when data are missing at random at both levels. Building on existing literature, a computationally efficient expression is derived to evaluate the observed log-likelihood. Unlike previous work, the expression is valid for the special case where the model implied variance–covariance matrix at the between level is singular. Next, the log-likelihood function is translated to R code. A sequence of R scripts is presented, starting from a naive implementation and ending at the final implementation as found in the lavaan package. Along the way, various computational tips and tricks are given.

Place attachment and brand loyalty: the moderating role of customer experience in the restaurant setting

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael Boadi Nyamekye ◽  
Diyawu Rahman Adam ◽  
Henry Boateng ◽  
John Paul Kosiba
Keyword(s):  
Brand Loyalty ◽  
Place Attachment ◽  
Emotional Response ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Place Dependence ◽  
Identity Based ◽  
Moderating Role

PurposeThe purpose of this study is to ascertain the effects of place attachment on brand loyalty. This study further ascertains whether the effects of emotion-based attachment on brand loyalty are stronger for customers who have a positive experience with a restaurant brand. Additionally, the authors investigate whether emotion-based attachment mediates the relationships between identity-based attachments, place dependence and brand loyalty in the restaurant setting.Design/methodology/approachThe authors administered the questionnaire to customers (diners) of restaurants in Ghana, and they were completed via a paper and pencil/pen approach. The authors tested their hypotheses using structural equation modeling.FindingsThe findings show that identity-based and emotion-based attachment enhances brand loyalty within a restaurant setting. The results also show that place dependence attachment promotes emotional bonding with restaurant brands. The study's findings also show that place dependence attachment does not have a direct and positive significant effect on brand loyalty except when an emotional response is produced.Originality/valuePlace attachment studies in a restaurant setting are rare. This study thus contributes to the place attachment literature in restaurants setting.

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