Telemedicine Acceptance during the COVID-19 Pandemic: An Empirical Example of Robust Consistent Partial Least Squares Path Modeling

The explanation of behaviors concerning telemedicine acceptance is an evolving area of study. This topic is currently more critical than ever, given that the COVID-19 pandemic is making resources scarcer within the health industry. The objective of this study is to determine which model, the Theory of Planned Behavior or the Technology Acceptance Model, provides greater explanatory power for the adoption of telemedicine addressing outlier-associated bias. We carried out an online survey of patients. The data obtained through the survey were analyzed using both consistent partial least squares path modeling (PLSc) and robust PLSc. The latter used a robust estimator designed for elliptically symmetric unimodal distribution. Both estimation techniques led to similar results, without inconsistencies in interpretation. In short, the results indicate that the Theory of Planned Behavior Model provides a significant explanatory power. Furthermore, the findings show that attitude has the most substantial direct effect on behavioral intention to use telemedicine systems.

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Μελέτη και ανάπτυξη ηλεκτρονικών συστημάτων ιχνηλασιμότητας για την εγγύηση της αυθεντικότητας ελληνικών γαλακτοκομικών προϊόντων

10.12681/eadd/48903 ◽

2020 ◽

Author(s):

Ιωάννα Παππά

Keyword(s):

Theory Of Planned Behavior ◽

Technology Acceptance ◽

Least Squares ◽

Partial Least Squares ◽

Planned Behavior ◽

Technology Acceptance Model ◽

Acceptance Model

Η παρούσα διατριβή ερευνά την αξιοποίηση των ηλεκτρονικών συστημάτων ιχνηλασιμότητας ως εργαλείου διασφάλισης και εγγύησης της αυθεντικότητας των ελληνικών γαλακτοκομικών προϊόντων. Συγκεκριμένα αναζητά τις θεωρητικές και πρακτικές καθοριστικές παραμέτρους για τη μελέτη, το σχεδιασμό και την εφαρμογή συστημάτων ιχνηλασιμότητας για την εγγύηση της αυθεντικότητας γαλακτοκομικών προϊόντων. Αντλεί εμπειρικά δεδομένα από τον γαλακτοκομικό τομέα της Ελλάδας, αναζητά και αξιοποιεί κατάλληλες στατιστικές μεθόδους προκειμένου να αποτυπωθεί η δυναμική της μεταξύ των κτηνοτρόφων και αγοραστών/μεταποιητών γάλακτος σχέσης και το κατά πόσο υπάρχουν οι προϋποθέσεις εγκατάστασης και λειτουργίας ηλεκτρονικού συστήματος ιχνηλασιμότητας ως εργαλείου συντονισμού και συνεργασίας προκειμένου να δημιουργηθεί μία ολοκληρωμένη αειφόρο αλυσίδα παραγωγής και διακίνησης γαλακτοκομικών προϊόντων προστιθέμενης αξίας την οποία προσφέρουν τα χαρακτηριστικά αξιοπιστίας των προϊόντων όπως οι γεωγραφικές ενδείξεις, ο ισχυρισμός αυθεντικότητας κτλ. Η ερευνητική προσέγγιση είναι διεπιστημονική και περιλαμβάνει μικτή μεθοδολογία ποιοτικής και ποσοτικής έρευνας. Στο πλαίσιο της ποιοτικής έρευνας, αποτυπώνεται η μη επάρκεια των αναλυτικών τεχνικών για τον προσδιορισμό της αυθεντικότητας γαλακτοκομικών προϊόντων και παράλληλα, αναφορικά με το σχεδιασμό, την εφαρμογή και τη διαχείριση συστημάτων ιχνηλασιμότητας τροφίμων κατά μήκος μιας παραγωγικής αλυσίδας, μελετώνται και προσδιορίζονται: (α) οι παράμετροι που σχετίζονται με την υποστηρικτική επιστήμη και τεχνολογία και τα δομικά στοιχεία των συστημάτων ιχνηλασιμότητας, (β) η κοινωνικο-πολιτική διάσταση των ηλεκτρονικών συστημάτων ιχνηλασιμότητας τροφίμων, καθώς και (γ) η σχέση τους με τη διαφάνεια, την καινοτομία και την αειφορία μιας αγρο-διατροφικής αλυσίδας. Η ποσοτική εμπειρική έρευνα με τη χρήση ερωτηματολογίου για τη συλλογή δεδομένων και την κατάλληλη στατιστική ανάλυση «Μερικών Ελαχίστων Τετραγώνων» (Partial Least Squares-SEM / PLS-SEM) διερευνά τους παράγοντες που διαμορφώνουν τη συμπεριφορά των παραγωγών και αγοραστών/μεταποιητών γάλακτος ως προς την εγκατάσταση και λειτουργία ηλεκτρονικών συστημάτων ιχνηλασιμότητας. Αυτό έγινε μέσα από την ανάπτυξη και δοκιμή θεωρητικού μοντέλου πρόβλεψης συνδυάζοντας το ΤΑΜ2 (Technology Acceptance Model) μοντέλο αποδοχής τεχνολογίας και το μοντέλο TPB (Theory of Planned Behavior). Επιπλέον, η ποσοτική έρευνα, βάσει περαιτέρω ανάλυσης των συλλεχθέντων από τα ερωτηματολόγια ποσοτικών δεδομένων, αναδεικνύει ότι οι συνθήκες βιωσιμότητας δεν είναι ικανοποιητικές στον ελληνικό γαλακτοκομικό τομέα ώστε να αξιοποιηθούν αποτελεσματικά τα ηλεκτρονικά συστήματα ιχνηλασιμότητας ως εργαλείο συντονισμού και συνεργασίας μιας ολοκληρωμένης αλυσίδας παραγωγής και διακίνησης γαλακτοκομικών προϊόντων προστιθέμενης αξίας, όπως είναι η ‘αυθεντικότητα’ ή μια συγκεκριμένη ‘γεωγραφική ένδειξη’. Τα αποτελέσματα της παρούσας έρευνας προσφέρουν μία ολιστική προσέγγιση για τον τρόπο που τα ηλεκτρονικά συστήματα ιχνηλασιμότητας μπορούν να επιτελέσουν το ρόλο του εγγυητή της αυθεντικότητας ελληνικών γαλακτοκομικών προϊόντων. Ο ανθρώπινος και όχι ο τεχνολογικός ή οικονομικός παράγοντας είναι ο πιο σημαντικός παράγοντας που δε θα πρέπει να παραλείπεται στις πολιτικές στήριξης του τομέα. Βιώσιμες σχέσεις μεταξύ των βασικών δρώντων του τομέα, οι οποίες θα χαρακτηρίζονται από υψηλή εμπιστοσύνη, δέσμευση και ικανοποίηση, θα δημιουργήσουν εκείνο το συνεργατικό περιβάλλον συνεννόησης και συντονισμού της στρατηγικής αειφορικής ανάπτυξης που θα διαμορφώσει και τις κατάλληλες αντιλήψεις τους για το κόστος, τους αναγκαίους πόρους και την ευκολία χρήσης των ηλεκτρονικών συστημάτων ιχνηλασιμότητας και τελικά θα επηρεάσει τη συμπεριφορά τους ώστε να τα εγκαταστήσουν και να τα λειτουργήσουν προκειμένου να προσθέσουν αξία στα προϊόντα τους.

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Applying the Theory of Planned Behavior to Examine Pro-Environmental Behavior: The Moderating Effect of COVID-19 Beliefs

Sustainability ◽

10.3390/su122410556 ◽

2020 ◽

Vol 12 (24) ◽

pp. 10556

Author(s):

Caterina Lucarelli ◽

Camilla Mazzoli ◽

Sabrina Severini

Keyword(s):

Climate Change ◽

Theory Of Planned Behavior ◽

Least Squares ◽

Partial Least Squares ◽

Planned Behavior ◽

Structural Equation ◽

Environmental Behavior ◽

Group Analysis ◽

Policy Implications ◽

Equation Modeling

The COVID-19 pandemic and climate change issues present evident interdependencies which justify the spread of connected beliefs. We examine possible changes in individuals’ pro-environmental behavior in light of this pandemic, using the Theory of Planned Behavior (TPB) framework. A questionnaire survey was submitted to the same sample of individuals, before and during the pandemic. Our evidence, based on Partial Least Squares Structural Equation Modeling (PLS-SEM), shows that the COVID-19 pandemic has not led to a weakening in TPB construct relationships, or in related Pro-Environmental Behavior (PEB). Conversely, through our Partial Least Squares-Multi-Group Analysis (PLS-MGA), we show that individuals with greater awareness of interdependencies between the COVID-19 and climate change exhibit both higher Intention and reinforced Pro-Environmental Behaviors. This finding reveals interesting policy implications in terms of innovative behavioral drivers that should be employed to steer public support towards climate-oriented initiatives.

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Adoption of mobile banking services

International Journal of Bank Marketing ◽

10.1108/ijbm-08-2018-0200 ◽

2019 ◽

Vol 37 (5) ◽

pp. 1165-1189 ◽

Cited By ~ 8

Author(s):

Apostolos Giovanis ◽

Pinelopi Athanasopoulou ◽

Costas Assimakopoulos ◽

Christos Sarmaniotis

Keyword(s):

Theory Of Planned Behavior ◽

Technology Acceptance ◽

Planned Behavior ◽

Structural Equation ◽

Goodness Of Fit ◽

Statistical Significance ◽

Explanatory Power ◽

Equation Modeling ◽

Mobile Banking ◽

Content Type

PurposeThe purpose of this paper is to investigate which of four well-established theoretical models (i.e. technology acceptance model, theory of planned behavior, unified theory of acceptance and use of technology, decomposed theory of planned behavior (DTPB)) best explains potential users’ behavioral intentions to adopt mobile banking (MB) services.Design/methodology/approachDrawing on data from 931 potential users in Greece, the structural equation modeling method was used to examine and compare the four models in goodness-of-fit, explanatory power and statistical significance of path coefficients.FindingsResults indicate that the best model is an extension of the DTPB with perceived risk (PR). Customers’ attitude, determined by three rationally-evaluated MB attributes (usefulness, easiness and compatibility), is the main driver of consumers’ intentions to adopt MB services. Additionally, consumers’ perceptions of availability of knowledge, resources and opportunities necessary for using the service, and the pressure of interpersonal and external social contexts toward the use of MB are the other two, less important, adoption drivers. Finally, PR negatively affects attitude formation and inhibits willingness to use MB services.Practical implicationsFindings can help marketers of financial institutions to select the more parsimonious model to develop appropriate marketing strategies to increase adoption rates of MB services.Originality/valueThis is the first study that compares the performance of four well-known innovation adoption models to explain consumers’ behavior in the MB context.

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Inovatividade, envolvimento, atitude e experiência na adoção da compra on-line

Revista de Administração de Empresas ◽

10.1590/s0034-75902011000600006 ◽

2011 ◽

Vol 51 (6) ◽

pp. 568-584 ◽

Cited By ~ 2

Author(s):

Abrão Caro ◽

José Afonso Mazzon ◽

Barbara Caemmerer ◽

Matthias Wessling

Keyword(s):

Theory Of Planned Behavior ◽

Least Squares ◽

Partial Least Squares ◽

Planned Behavior ◽

On Line

Este trabalho procura analisar as inter-relações entre a inovatividade, o envolvimento, a atitude dentro do modelo Theory of Planned Behavior (TPB) decomposto desenvolvido na psicologia social, e a experiência com a Internet com o processo de adoção da compra pela internet. Foi elaborado um modelo integrativo que possibilitasse explicar a relação entre esses fatores e a compra pela internet, e foi desenvolvida uma pesquisa de campo considerando uma amostra não probabilística de estudantes. Foi utilizado o método multivariado de modelagem de equações estruturais, aplicado por meio da técnica Partial Least Squares (PLS) para a verificação, explicação e comparação das relações entre os construtos. Os resultados mostram que a intenção da compra pela internet é diretamente influenciada pela atitude e pela inovatividade, e a atitude é influenciada pelo envolvimento. Não foi encontrada relação entre a experiência com a internet e a compra pela internet.

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Consistent Partial Least Squares Path Modeling

MIS Quarterly ◽

10.25300/misq/2015/39.2.02 ◽

2015 ◽

Vol 39 (2) ◽

pp. 297-316 ◽

Cited By ~ 408

Author(s):

Theo K. Dijkstra ◽

◽

Jörg Henseler ◽

◽

Keyword(s):

Least Squares ◽

Partial Least Squares ◽

Path Modeling ◽

Consistent Partial Least Squares

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Pengaruh Sikap, Norma Subjektif, Persepsi Kendali Perilaku terhadap Niat Perilaku Konsumsi Berkelanjutan Pembelian Makanan Berkemasan Ramah Lingkungan Foopak

Jurnal Ekonomi Pertanian dan Agribisnis ◽

10.21776/ub.jepa.2021.005.04.14 ◽

2021 ◽

Vol 5 (4) ◽

pp. 1115-125

Author(s):

Indri Fitriani ◽

◽

Wiwit Widyawati ◽

Syafrial Syafrial

Keyword(s):

Theory Of Planned Behavior ◽

Least Squares ◽

Partial Least Squares ◽

Planned Behavior ◽

Structural Equation Modelling ◽

Structural Equation ◽

Green Marketing ◽

Equation Modelling

Minat masyarakat terhadap produk hijau yang mulai berkembang membuat produsen memunculkan green marketing. Salah satu upaya green marketing yaitu pergantian packaging ramah lingkungan. Foopak menjadi salah satu merk produk kemasan makanan berbahan dasar kertas yang mudah didaur ulang dan banyak digunakan beberapa vendor makanan. Pada penelitian ini, niat perilaku konsumsi berkelanjutan khususnya mahasiswa menjadi penting diperhatikan karena generasi muda merupakan target tepat dalam mempromosikan konsumsi berkelanjutan pada masyarakat. Menggunakan Theory of Planned Behavior diteliti sebanyak 243 mahasiswa Fakultas Pertanian Universitas Brawijaya yang memiliki pengetahuan keberlanjutan dalam niat pembelian produk makanan berkemasan Foopak. Melalui analisis Partial Least Squares Structural Equation Modelling diperoleh hasil bahwa sikap seseorang memiliki pengaruh paling kuat terhadap niat pembelian dengan koefisien sebesar 0,324, diikuti persepsi kendali perilaku dengan koefisien 0,279 dan norma subjektif dengan koefisien 0,181. Hasil tersebut dapat digunakan sebagai pertimbangan bagi produsen terkait strategi memotivasi konsumen membeli makanan berkemasan ramah lingkungan.

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Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online

Hospitality, Travel, and Tourism ◽

10.4018/978-1-4666-6543-9.ch010 ◽

2014 ◽

pp. 156-165 ◽

Cited By ~ 2

Author(s):

Alia Besbes Sahli ◽

Patrick Legohérel

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Online Survey ◽

Positive Impact ◽

Explanatory Power ◽

Perceived Usefulness ◽

Predictor Variables ◽

The Internet ◽

Intention To Use ◽

Factors Influencing

The purpose of this article is to investigate the factors influencing the intention to use the Internet to book tourism products online in Tunisian context. To this end, the authors selected the Decomposed Theory of Planned Behavior (DTPB) to help account for the intention to book online. The authors conduct an online survey. Data was obtained from 158 questionnaires and analyzed through regression. The study demonstrated the importance of causal relationships between predictor variables and the dependent variable, namely the intention to book online. A novel result, perceived usefulness does not admit a positive impact on the attitude towards online booking. Thus, the study has confirmed the explanatory power of the DTPB model in accounting for consumers' behavioral intention in the context of e-tourism.

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Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online

International Journal of Online Marketing ◽

10.4018/ijom.2014010101 ◽

2014 ◽

Vol 4 (1) ◽

pp. 1-10 ◽

Cited By ~ 6

Author(s):

Alia Besbes Sahli ◽

Patrick Legohérel

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Behavioral Intention ◽

Online Survey ◽

Positive Impact ◽

Explanatory Power ◽

Perceived Usefulness ◽

The Internet ◽

Intention To Use ◽

Factors Influencing

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Determinants of Fast-Food Consumption in Romania: An Application of the Theory of Planned Behavior

Foods ◽

10.3390/foods10081877 ◽

2021 ◽

Vol 10 (8) ◽

pp. 1877

Author(s):

Abigaela Bîlbîie ◽

Elena Druică ◽

Remus Dumitrescu ◽

Daniela Aducovschi ◽

Robert Sakizlian ◽

...

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Food Consumption ◽

Fast Food ◽

Online Survey ◽

Behavioral Control ◽

Perceived Behavioral Control ◽

Path Modeling ◽

Fast Food Consumption ◽

Cognitive Attitudes

This study explores drivers of fast-food consumption in Romania using the Theory of Planned Behavior. We analyze 532 responses to an online survey and use partial least squares path modeling to estimate the relationships between the intention to consume fast food and its possible determinants. Our results show that the most significant predictor is the subjective norms (injunctive norms: β = 0.218, p < 0.001; descriptive norms: β = 0.192, p < 0.001). Among the affective and cognitive attitudes, only the latter is statistically significant in predicting the intention (β = 0.088, p = 0.020), while perceived behavioral control is not significantly associated with intention toward fast-food consumption. We explain how our results can help policymakers to design better interventions on public health concerns about fast-food consumption and population obesity, especially children obesity.

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Understanding Consumer Stockpiling during the COVID-19 Outbreak through the Theory of Planned Behavior

Mathematics ◽

10.3390/math9161950 ◽

2021 ◽

Vol 9 (16) ◽

pp. 1950

Author(s):

Maria-Magdalena Roșu ◽

Rodica Ianole-Călin ◽

Raluca Dinescu ◽

Anca Bratu ◽

Răzvan-Mihail Papuc ◽

...

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Online Survey ◽

Behavioral Control ◽

Self Regulation ◽

Negative Attitude ◽

Perceived Behavioral Control ◽

Path Modeling ◽

Public And Private ◽

Managerial Strategies

We use the theory of planned behavior (TPB) to investigate determinants of stockpiling behavior during the COVID-19 lockdown. We analyzed 518 responses to an online survey and used Partial Least Squares Path Modeling (PLS-PM) techniques to estimate relationships between variables. Negative attitude (perceived barriers) and others’ behavior (descriptive social norms) were revealed as significant predictors for both intention to over-purchase and the actual stockpiling behavior. The lack of significance obtained for perceived behavioral control (PBC) is also an important result, strengthening the evidence that factors’ contribution to TPB’s predictive power is strongly context-dependent, respectively that PBC is less relevant in settings dominated by uncertainty. The lack of significance is especially compelling when stockpiling behavior is regarded as deviant conduct from effective consumption. Our findings expand the understanding on the applicability of TPB and offer informed practical suggestions for improving managerial strategies, public and private ones, during extreme events when self-regulation and cognitive control are expedient but hard to achieve.

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