Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online

2014 ◽  
pp. 156-165 ◽  
Author(s):  
Alia Besbes Sahli ◽  
Patrick Legohérel
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Online Survey ◽  
Positive Impact ◽  
Explanatory Power ◽  
Perceived Usefulness ◽  
Predictor Variables ◽  
The Internet ◽  
Intention To Use ◽  
Factors Influencing

The purpose of this article is to investigate the factors influencing the intention to use the Internet to book tourism products online in Tunisian context. To this end, the authors selected the Decomposed Theory of Planned Behavior (DTPB) to help account for the intention to book online. The authors conduct an online survey. Data was obtained from 158 questionnaires and analyzed through regression. The study demonstrated the importance of causal relationships between predictor variables and the dependent variable, namely the intention to book online. A novel result, perceived usefulness does not admit a positive impact on the attitude towards online booking. Thus, the study has confirmed the explanatory power of the DTPB model in accounting for consumers' behavioral intention in the context of e-tourism.

Using the Decomposed Theory of Planned Behavior (DTPB) to Explain the Intention to Book Tourism Products Online

2014 ◽  
Vol 4 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Alia Besbes Sahli ◽  
Patrick Legohérel
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Online Survey ◽  
Positive Impact ◽  
Explanatory Power ◽  
Perceived Usefulness ◽  
The Internet ◽  
Intention To Use ◽  
Factors Influencing

The purpose of this article is to investigate the factors influencing the intention to use the Internet to book tourism products online in Tunisian context. To this end, the authors selected the Decomposed Theory of Planned Behavior (DTPB) to help account for the intention to book online. The authors conduct an online survey. Data was obtained from 158 questionnaires and analyzed through regression. The study demonstrated the importance of causal relationships between predictor variables and the dependent variable, namely the intention to book online. A novel result, perceived usefulness does not admit a positive impact on the attitude towards online booking. Thus, the study has confirmed the explanatory power of the DTPB model in accounting for consumers' behavioral intention in the context of e-tourism.

scholarly journals Understanding Public Intentions to Pay for the Conservation of Urban Trees Using the Extended Theory of Planned Behavior

2021 ◽  
Vol 13 (16) ◽  
pp. 9228
Author(s):  
Chyi-Rong Chiou ◽  
Wei-Hsun Chan ◽  
Jiunn-Cheng Lin ◽  
Meng-Shan Wu
Keyword(s):  
Ecosystem Services ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Usefulness ◽  
Urban Trees ◽  
Equation Modeling ◽  
Extended Theory ◽  
The Impact

Urban trees could provide a variety of ecosystem services. However, they require conservation to sustain a healthy and consistent provision of services. This study applies an extended theory of planned behavior (ETPB) to understand residents’ pay intention for conserving urban trees. In order to explore the impact of the public perception of urban trees, two constructs such as perceived usefulness and perceived tree benefits have been added to the TPB model. This study conducted a questionnaire survey on Taipei city residents and received 364 valid responses. The partial least squares structural equation modeling (PLS-SEM) was used for the analysis of the model. The results show that residents’ perceived usefulness and perceived tree benefits of urban trees have a significantly positive impact on public attitude toward protecting urban trees. Individuals’ intention to pay towards conservation of urban trees is, on the other hand, affected by subjective norm, attitude, perceived behavioral control, and perceived usefulness. Thus, with education and promotion of tree usefulness and benefits of ecosystem services, it is helpful to improve residents’ attitudes regarding the protection of urban trees and increase their intention to pay for urban tree conservation.

Electronic Tax Filing

2013 ◽  
pp. 147-156
Author(s):  
Viveka Ramoo ◽  
T. Ramayah ◽  
May-Chiun Lo ◽  
Teoh Ai Ping
Keyword(s):  
Perceived Risk ◽  
Exploratory Study ◽  
Explanatory Power ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
The Internet ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Government Services ◽  
Tax Filing

Governments are seeking to benefit from information technology by incorporating various government services online for the benefits of the citizen. The Malaysian government as part of its Multimedia Super Corridor (MSC) project introduced e-filing in 2006, which is the process of filing taxes using the Internet as one of the e-government services. This is an exploratory study to model the determinants of intention to use an Internet tax filing system. The authors used 4 variables as predictors or intention to use which were perceived usefulness, perceived ease of use, perceived risk, and facilitating condition. Data was collected from 100 respondents using non probability purposive sampling via a structured questionnaire. As hypothesized, perceived ease of use, perceived usefulness, and facilitating condition were positively related to intention to use. The findings show that perceived usefulness has the strongest influence on intention to use (ß = 0.341), followed by perceived ease of use (ß = 0.278) and facilitating condition (ß = 0.234). As hypothesized, perceived risk was negatively related (ß =-0.223) to intention to use indicating that users are concerned by the risk involved in filing taxes online. The regression results show that the four variables can explain 52.2% of the variation in intention to use which indicates good explanatory power. Understanding these factors can extend the knowledge, which can lead to better planning and implementation of e-Filing in Malaysia.

scholarly journals Telemedicine Acceptance during the COVID-19 Pandemic: An Empirical Example of Robust Consistent Partial Least Squares Path Modeling

Symmetry ◽  
2020 ◽  
Vol 12 (10) ◽  
pp. 1593
Author(s):  
Patricio Ramírez-Correa ◽  
Catalina Ramírez-Rivas ◽  
Jorge Alfaro-Pérez ◽  
Ari Melo-Mariano
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Least Squares ◽  
Partial Least Squares ◽  
Planned Behavior ◽  
Online Survey ◽  
Explanatory Power ◽  
Robust Estimator ◽  
Path Modeling ◽  
Consistent Partial Least Squares

The explanation of behaviors concerning telemedicine acceptance is an evolving area of study. This topic is currently more critical than ever, given that the COVID-19 pandemic is making resources scarcer within the health industry. The objective of this study is to determine which model, the Theory of Planned Behavior or the Technology Acceptance Model, provides greater explanatory power for the adoption of telemedicine addressing outlier-associated bias. We carried out an online survey of patients. The data obtained through the survey were analyzed using both consistent partial least squares path modeling (PLSc) and robust PLSc. The latter used a robust estimator designed for elliptically symmetric unimodal distribution. Both estimation techniques led to similar results, without inconsistencies in interpretation. In short, the results indicate that the Theory of Planned Behavior Model provides a significant explanatory power. Furthermore, the findings show that attitude has the most substantial direct effect on behavioral intention to use telemedicine systems.

A Theory-Based Model for Understanding Faculty Intention to Use Students Ratings to Improve Teaching in a Health Sciences Institution in Puerto Rico

2017 ◽  
Vol 17 (3) ◽  
pp. 229-248
Author(s):  
Andrés A. Collazo
Keyword(s):  
Puerto Rico ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Explanatory Power ◽  
Health Sciences ◽  
Student Ratings ◽  
Intention To Use ◽  
Teaching Improvement ◽  
Affective Attitude

A model derived from the theory of planned behavior was empirically assessed for understanding faculty intention to use student ratings for teaching improvement. A sample of 175 professors participated in the study. The model was statistically significant and had a very large explanatory power. Instrumental attitude, affective attitude, perceived capability, and perceived controllability were statistically significant contributors in explaining directly variability in faculty intention. Past use of student ratings–intention relationship was mostly indirect.

scholarly journals PREDIKTOR INTENSI PENGGUNAAN INTERNET DALAM MELAKUKAN PEMBELIAN ONLINE

2016 ◽  
Vol 12 (2) ◽  
pp. 146
Author(s):  
Yeti Diah Wiyanti ◽  
Wisnu Untoro
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Information Search ◽  
Survey Methodology ◽  
Behavioral Control ◽  
Sem Analysis ◽  
The Internet ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Internet Users

Abstrak: Prediktor Intensi Penggunaan Internet dalam Melakukan Pembelian Online. Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh niat konsumen dalam menggunakan internet untuk melakukan pembelian online. Sebuah metodologi survei digunakan untuk mengumpulkan data 160 orang mahasiswa pengguna internet di Universitas Sebelas Maret Surakarta yang pernah melakukan pembelian online. Analisis SEM menunjukkan bahwa faktor-faktor penentu niat berupa: sikap, norma subjektif, kontrol perilaku yang dirasakan dan kepercayaan berpengaruh signifikan pada intensi penggunaan internet untuk melakukan pembelian kecuali pengalaman belanja online tidak berpengaruh signifikan terhadap intensi penggunaan internet untuk melakukan pembelian dan faktor-faktor penentu niat berupa: sikap, norma subjektif, kontrol perilaku yang dirasakan, pengalaman belanja online dan kepercayaan berpengaruh signifikan terhadap intensi penggunaan internet untuk melakukan pembelian ketika dimoderasi oleh intensi penggunaan internet untuk pencarian informasi. Kata kunci: Theory of Planned Behavior (TPB), pengalaman belanja online, kepercayaan, intensi penggunaan internet. Abstract: Predictors of The Intention to Use The Internet for Purchasing. The purpose of this study was to examine and analyze the influence of intention to use the internet for purchasing. A survey methodology used to data from 160 Internet users students at the Sebelas Maret University which ever purchase online. SEM analysis show that the determinants of intention form: attitude, subjective norms, perceived behavioral control and trust have a significant effects on the intention to use the internet for purchasing unless the internet purchase experience have no significant effect on the intention to use the internet for purchasing and the determinants of intention form of: attitude, subjective norm, perceived behavioral control, internet purchase experience, and trust have a significant effects on the intention to use the internet for purchasing when moderated by the intention to use the Internet for information search. Keywords: Theory of Planned Behavior (TPB), internet purchase experience, trust, intention to use the internet.

scholarly journals Does a Good Fit between Mobile Work Support Functions and Mobile Sales-Force Worker Tasks Lead to Improved Work Performance?

2013 ◽  
Vol 11 (4) ◽  
pp. 52-69
Author(s):  
Markus Lembach ◽  
Michael Lane
Keyword(s):  
Work Performance ◽  
Online Survey ◽  
Positive Impact ◽  
Sales Force ◽  
Individual Characteristics ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Support Functions ◽  
Work Support ◽  
Mobile Work

Mobile devices can improve the way sales-force work is conducted in information intensive industries such as the pharmaceutical industry. However, there is a lack of empirical research which has examined the extent to which a good fit between mobile work support functions and sales-force worker tasks and individual characteristics influences intention to use. Does a good fit translate into a perceived positive impact on sales-force worker performance? Drawing on TTF and TAM theories, an online survey was conducted with sales-force workers in the German division of a large pharmaceutical company. The findings indicate that location dependence and time criticality positively influence perceived usefulness of mobile work support functions and that this perceived fit positively influences intention to use and perceived performance impact of mobile work support functions. Furthermore, there are differences in the perceived usefulness of mobile work support functions across job roles, pharmaceutical business units and length of tenure.

scholarly journals A STUDY OF ATTITUDE TOWARDS PLAGIARISM AMONG THAI UNIVERSITY STUDENTS

2021 ◽  
Vol 5 (4) ◽  
Author(s):  
Kuldeep Nagi ◽  
K. John Varughese
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Language Proficiency ◽  
Online Survey ◽  
English Language ◽  
Academic Misconduct ◽  
The Internet ◽  
Online Information ◽  
Digital Platforms ◽  
Thai Students

Academic misconduct, especially plagiarism, has always been a critical academic issue in Thailand. Since the beginning of 2020, the COVID crisis has also led to another kind of pandemic plagiarism. Due to the ongoing lockdown the use of the internet, digital platforms, and eLearning has dramatically increased. This sudden explosion in online learning has further exacerbated attitudes about plagiarism. Needless to say, the internet provides ample opportunities for Thai students to access a wealth of information without visiting their school, college, or university library. While this has led to a boom in searching for online information, it has also made it much easier for students to plagiarize content that they stumble upon. Since Thai students are very weak in English language proficiency there is always a temptation for copying from the internet. Although most Thai institutions have a policy to curb plagiarism and uphold academic integrity, they seem to have a very limited effect. This research is based on the Theory of Planned Behavior (TPB) which states that attitude, subjective norms, and perceived behavioral controls together shape the individual’s intentions and behaviors. For the purpose of this study, an online survey was crafted using the variables pertinent to the Theory of Planned Behavior (TPB). A modified conceptual framework based on TPB was utilized. The results show that Thai students lack proper knowledge and implications of plagiarism. This study also provides suggestions to curb plagiarism and improve the English proficiency of Thai students. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0770/a.php" alt="Hit counter" /></p>

scholarly journals Behavioural Intention of Malaysian School Teachers toward Digital Education: A Pilot Research

2019 ◽  
Vol 8 (2S3) ◽  
pp. 213-221
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Positive Impact ◽  
The Internet ◽  
School Teachers ◽  
Digital Education ◽  
Extended Theory ◽  
The Government ◽  
Internet In Education

The government recognises that the use of the Internet in education brings many benefits, but the use of computers among teachers is quite limited. The 'hardware' and 'software' management has made the teacher face many problems and did not want to use it in the classroom. As a result, computer literacy skills are a barrier among teachers and skilled teachers to operate computers and schools. This study aims to analyse the intention of Digital Education behaviour among Malaysian school teachers and to explore individual skills as an advanced component of the extended Theory of Planned Behavior. Also, this study aims to examine the role of Attitude, Subjective Normative and Perceived Behavioral as intermediaries on the relationship between individual skills and intentions to use the Internet among school teachers in Malaysia as well as to develop an extended Theory Planned Behavioral model including Individual Skills. 30 teacher was the interview to collect data as a pilot study based on a quantitative approach. In term of statistical analysis, the structural equation model (SEM) is more logical and more suitable to be used. The findings indicate that among all the hypotheses created referring to the previous study demonstrate the basis of TPB, ATT with ITU, SN with ITU and PBC with ITU showing a positive impact on using the Internet towards digital education among school teachers. Additionally, after TPB's extended show of IS with ATT also has a positive relationship on the using of the Internet among teachers on the use of digital education. For researchers, this study provides a basis for future references about the digital education of the Theory of Planned Behavior

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