TRANSFORMASI DIGITAL TECHNOLOGY-ORGANIZATION-ENVIRONMENT (TOE) DAN INOVASI DIFUSI E-BUSINESS UNTUK UMKM YANG BERKELANJUTAN: MODEL KONSEPTUAL

ABSTRAK Transformasi digital adalah salah satu topik favorit saat ini. Topik ini mempengaruhi lingkungan ekonomi serta bisnis dan negara. Studi ini mengeksplorasi multidimensi konstruk TOE Framework, pengembangan dan penerapan teori RBVsehingga inovasi difusi diaplikasikan pada ebusiness dan ecommerce. Peran sentral dari transfornasi digital yang menjembatani konseptual model ini yang akan membuat UMKM dapat Sustainable Advantage untuk menghadapai industry 4.0 dan situasi pandemic era. Studi literature dengan membangun dan mengembangkan konsep. Tahap pertama dalam pemilihan literatur dilakukan dengan mencari makalah, jurnal, dan artikel berdasarkan kesesuaian kata kunci dengan judul atau abstrak yang telah ditentukan. Tahap kedua dilanjutkan dengan menghilangkan literatur yang tidak memenuhi kriteria inklusi dan kriteria eksklusi berdasarkan relevansi abstrak. Langkah ketiga adalah mengevaluasi karya sastra dengan membacanya secara utuh dan menilai kualitas karya sastra tersebut. Langkah terakhir adalah memilih literatur yang telah melewati tahap evaluasi dan penilaian kualitas. makalah ini membangun sebuah model dalam upaya untuk menutup kesenjangan pengetahuan yang ditemukan dalam penelitian sebelumnya. Dari tinjauan literatur, teori yang berkaitan dengan inovasi dan difusi E-bisnis, juga penciptaan nilai diperiksa untuk mengidentifikasi kesenjangan pengetahuan dalam pengukuran kinerja bisnis sebelumnya. Model multidimensi kemudian dikembangkan dengan inovasi tiga teori dan model, yaitu model TOE framework, transformasi digital, teori RBV dan keunggulan kompetitif yang berkelanjutan. Kata kunci: TOE Framework, Transformasi Digital, theory RBV, Innovation Diffusion, Sustainable Advantage

Dual-Purpose Water Buffalo Production Systems in Tropical Latin America: Bases for a Sustainable Model

Tropical regions of Latin America have been incorporated into development in recent decades, with extensive cattle ranching as one of the main economic activities but without adequate planning, drastically degrading the ecosystem. In recent years, buffalo production has been incorporated into the region, with possibilities for development in profitable and sustainable models. To study this option in depth, a broad bibliographic review was carried out focusing on the ecological characteristics of tropical zones and the physiological and productive characteristics of buffaloes. We also investigated the structure and functioning of dual-purpose systems that have worked in cattle and that can be optimized with this alternative animal species. The possibility of taking sustainable advantage of abundant forage resources in the region was detected through intensive grazing models, as well as agrosilvopastoral systems, due to the gregarious qualities of buffaloes and responding to their thermoregulation needs. In this way, the productive and regenerative capacities of the dual-purpose system could be increased, as well as the quality of meat and milk, which could be marketed as differentiated products, taking advantage of their outstanding nutritional qualities. Integral management of the dual-purpose system is proposed, retaking the bases of the original model of family characters, diversified and with low investments and risks, which with specific innovations can be an effective development option for producers in the region.

Business Model Innovation of Technical Start-ups in Emerging Markets

Innovation is critical for a start-up company to succeed, especially in emerging markets. Business Model Innovation (BMI) is highly related to entrepreneurship, though researchers have not paid sufficient attention on it. This paper develops a conceptual model to address the following questions. First, the authors try to find out the drivers of BMI and the difference between developing and developed countries. Second, the way start-ups partner escrow online payment service providers in emerging markets is discussed. Lastly, this paper studies how BMI could adapt to external changes and maintain a sustainable advantage.

Business Development Strategy for Muslimah Female UMKM Person of Songket Fabric in Batu Bara Using the Triple Helix Method

This study aims to determine how the strategies used by Muslim women who do UMKM songket Batubara in developing their businesses. The sample used in this study were four MSME actors of songket Batubara, and the approach used was an inductive qualitative approach. In this study, the data analysis tools used were SWOT analysis (Strength, Weakness, Opportunities, and Threats). The results of the analysis show that this study produces a triple helix stakeholder model in this study as: a. Academics in this case are a source of knowledge with the latest theories and are relevant to the business developed by Batu Bara songket business actors run by Muslim women in Batu Bara to gain a competitive and sustainable advantage. b. Business is an entity that carries out business processes in creating added value and maintaining sustainable growth. c. The government acts as a regulator as well as a controller that has regulations and responsibilities in developing businesses. The government also has a role to coordinate stakeholders who contribute to the development of women's businesses in the treatment of Batu Bara songket cloth. Based on the results of the SWOT analysis, it can be seen that the Stakeholders are implementing the SO (Strength and Opportunities) strategy, which is a strategy in which the company uses the strengths and opportunities it has to run its business.

Impact of Internal Integration, Supply Chain Partnership, Supply Chain Agility, and Supply Chain Resilience on Sustainable Advantage

The global order has suddenly changed due to the COVID-19 pandemic. Many countries, including Indonesia, have applied lockdown policies to stop the spread of COVID-19. Lockdown policies have disrupted the supply of raw materials and the demand for finished goods. The manufacturing industry is one of the sectors that has suffered most in this situation, and they have struggled to reconfigure their internal and external supply chain network and partnership. This study examined the impact of internal integration, supply chain partnership, supply chain agility, and supply chain resilience on sustainable advantage. The participants of this study were from manufacturing companies in Indonesia. For data collection, a questionnaire was used, with a five-point Likert scale to obtain the respondents’ opinions. Using Google Form link, the questionnaire was distributed via email and the WhatsApp social media application to the predetermined set of manufacturing companies. Respondents filled out 672 questionnaires, and 456 respondents (corresponding to 67.86%) filled it out correctly and were considered valid for further analysis. Partial least squares (PLS) regression was used to analyze the data using the SmartPLS software version 3.3. The results supported all nine hypotheses proposed. Internal integration through interdepartmental data sharing affects supply chain (SC) partnerships, SC agility, and SC resilience. Moreover, SC partnerships, through the on-time delivery of materials and by coping with changing demand, improve SC agility, SC resilience, and sustainable advantages. SC agility, in keeping the production process running normally and regulating the production capacity, affects SC resilience and sustainable advantage. SC resilience improves sustainable advantage by providing timely product delivery and reliable sales volumes in pandemic conditions. These results provide insights for managers into enhancing the sustainable advantage by improving supply chain agility, supply chain resilience, and supply chain partnerships. This study could contribute and extend the acceptance of previous studies in the context of the manufacturing industry.

Outdoor sports and active tourism company management in Cordoba (southern Spain): An empirical study on the perception and behavior of supply

This paper analyzes the perception and behavior of active tourism companies that provide outdoor physical sports activities in emerging tourist destinations in Cordoba, an inland province of southern Spain. The active tourism supply of registered businesses was analyzed using fieldwork data and more than 30 variables including training and qualification of human resources, business vision of demand, marketing and promotion strategies, and perceptions of supply trends. To this end, a quantitative-qualitative empirical study was performed together with in-depth interviews of key stakeholders. Official registry sources were also used to complement the data. The results show a fragmented network of micro-SMEs that are functionally isolated from the rest of the tourism supply and display an intuitive and poor market-oriented behavior due to the inadequate management of their client portfolio. Such management models make it difficult for these businesses to take advantage of key strategic assets to increase profitability and achieve a competitive and sustainable advantage.

Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India

The complexity of luxury- and prestige-brand consumer behaviour combined with the relevance of “new prestige” has created a novel paradigm for luxury-brand strategies in emerging markets. As the luxury market in many emerging markets continues to grow, and in some cases approaches maturity, executives will need to consider appropriate tactics in order to achieve a sustainable advantage with luxury and prestige brands. With a focus on India, this chapter consequently applies the following principles of prestige brand building: (1) mission incomparable, (2) longing versus belonging, (3) from myth to meaning, (4) the product as manifestation, (5) living the dream, (6) unselling, and (7) never-ending growth. Examples include local and international brands with varying degrees of “luxuriousness”. Insights will provide luxury executives the option of using the principles of modern prestige branding to build the future of their brand on a robust foundation.

Mixing data analytics with intuition: Liverpool Football Club scores with integrated intelligence

Purpose The paper aims to present key insights for achieving a sustainable competitive advantage from implementing data analytics solutions and artificial intelligence (AI). Design/methodology/approach This conceptual paper builds on prior empirical and conceptual research, and it offers anecdotal evidence from a best-practice case study of Liverpool Football Club. Findings Beyond the well-known companies in profiting from AI, such as Amazon, this paper presents a surprising best-practice example for achieving a competitive advantage from combining data analytics and AI with human expertise. Liverpool Football Club is a leading soccer club from England, and it has experienced a major revival in terms of sporting success and financial performance in recent years. The club’s emphasis on data analytics and AI only contributed to this impressive evolution when it was complemented with the emotional intelligence and people skills of its present manager Juergen Klopp. Along with new conceptual arguments, this example of integrated intelligence offers important insights for managers and executives in companies from many industries – far beyond sports management. Originality/value The conceptual arguments and case example illustrate that the competitive benefits of implementing standardized AI solutions in an isolated way will often be relatively limited. Many AI solutions will be standardized in the near future, and they may easily be applied by many firms. Thus, even those companies that are considered as AI pioneers may not be able to sustain their competitive advantage unless they develop an integrated intelligence architecture, which combines human and AI. This integration of data analytics and AI with the human intelligence and expertise of a firm’s employees offers the basis for a sustainable advantage because it is difficult to match for competitors. Thus, the paper offers new theoretical insights and direct managerial implications with regard to profiting from AI and data analytics.

Definition and Levels of Strategy

This chapter defines strategy as a diagnosis that defines or explains a business challenge or opportunity, a decision or set of decisions for dealing with the challenge or opportunity, and a coherent set of actions to deliver on the decisions so as to create sustainable advantage and superior returns over rivals. In this chapter we also distinguish between three key levels of strategy: (1) corporate-level strategy, which is concerned with the selection of business areas in which the company should compete and with the development and coordination of that portfolio of businesses; (2) business-level strategy, which is about developing and sustaining a competitive advantage for a business delivering an identifiable set of products and/or services; (3) managerial-level strategic decision-making, which is concerned with identifying and dealing with a diverse range of immediate strategic challenges and opportunities confronting a business.