Aplicabilidade de estratégias militares na gestão estratégica de negócios / Applicability of military strategies in business management

2021 ◽  
Vol 3 (5) ◽  
pp. 3627-3633
Author(s):  
Nícolas Lara ◽  
Caroline Rabelo Costa

Com a constante busca pela maior rentabilidade e eficiência nos negócios, os gestores têm buscado ideias de outras áreas de conhecimento para aplicarem na administração. Embora o conceito de estratégia militar esteja atrelado a aplicações bélicas, é natural que haja alguma correlação com a gestão estratégica empresarial. Neste sentido, este trabalho buscou avaliar se as táticas militares podem ser usadas pela alta administração de empresas para nortear suas operações. Foram analisados business cases de sucesso que demonstraram fortes correlações entre estes tipos de estratégia. Uma pesquisa de opinião com gestores e estudantes foi feita para avaliar a aplicabilidade de 10 estratégias militares específicas, e quase todas foram muito bem aceitas pelos entrevistados. Concluiu-se que as estratégias militares podem sim ser utilizadas por gestores na tomada de decisões, na definição do posicionamento da empresa no mercado, e em diversas outras aplicações que podem garantir a sobrevivência da empresa no competitivo campo de batalha dos negócios.

Author(s):  
P. S. Aithal

Industry analysis and Company analysis are two types of case study methods among many types of Case-based research analysis in Research Methodology. A case study based management research and teaching pedagogy are adopted by many business schools with the belief that it is a most powerful way to study and learn new lessons required to identify ,understand, and solve the problems in the process of managing and leading the organizations.Analysing business cases of industries force students to grapple with exactly the kinds of situations, decisions, and dilemmas managers confront every day. Industry analysis is a powerful tool in developing both research case study and teaching case study in business management subject. Through industry analysis students and researchers can study various aspects of an industry and its components to enrich their knowledge in the core area of business including organizational management, environmental management, functional areas of business, strategic management, new idea generation as well as effective decision making. The issues or problems identified in a given industry and the efforts made by organizations to handle such issues or solve such problems are learning opportunities for students and researchers in business management institutions. In this paper, we have discussed the procedure of writing case studies based on industry analysis framework. We also recommend the Industry analysis as a class of case study methodology in management research for developing research case studies as a first step for budding researchers.


2019 ◽  
Vol 5 (1) ◽  
pp. 49-56 ◽  
Author(s):  
Asrul Sani ◽  
Ninuk Wiliani

Use of information technology in general is very important for the development of the organization. Likewise, if the development of information technology can be applied to the small and medium business sector, so that it can increase the selling value of the sector. This research was conducted to answer the readiness of the SMEs sector in adopting information technology developments in business management. In this case the researcher develops the research model by adopting the technology readiness model and information technology adoption model in the context of technology and environment, combining and adjusting it according to the development of SMEs in Jakarta. This quantitative study involved 67 samples from MSME workers. Data was processed and analyzed using the PLS-SEM method using SmartPLS 2.0 software. The study also explained the results of the readiness factor which has a significant relationship to the utilization of information technology in SMEs in Jakarta


2019 ◽  
Vol 10 (6) ◽  
pp. 501-516
Author(s):  
María Ángela Jiménez Montañés ◽  
◽  
Susana Villaluenga de Gracia

The implementation of curricula of degree, within the framework of the European space of higher education (EEES) has been a substantial change in University learning. The student spent acquire knowledge, competencies, being considered as “an identifiable and measurable set of knowledge, attitudes, values and skills related that allow satisfactory performance in real-life situations of work, according to the standards used in the occupational area” (Van-der Hofstadt & Gómez, 2013, p. 30). More specifically, we talk about generic skills, which are the cognitive, social, emotional and ethical (initiative, effort with the quality, liability, etc.) of transferable character that constitute “knowledge be” in vocational training of the University; and specific competencies in the various degrees and disciplines, allowing to specify functions and professional profiles to form. The degree of management and business administration, general objective is to train professionals and experts in the knowledge and use of processes, procedures, and practices employed in organizations. This overall objective implies to consider the interrelationships between the different parts of the Organization and its relationship with the environment. Studies administration and business management are aimed at learning theories, models and tools applicable to the processes of decision and management organizations. According to the book white of the title of the degree in economics and business, published by the national agency of evaluation and quality, distinguish between specific objectives in the field of knowledge and specific objectives in the field of competences and skills. Focusing on the latter, and in accordance with the Subject Benchmark Statements of General Business and Management, published by the Quality Assurance Agency for Higher Education in the United Kingdom, the specific objectives in the field of skills and abilities that we focus the work would empower the student to it raise the ethical exercise of the profession, assuming social responsibility in decision-making. In this environment, it is necessary to consider the implementation of the 2014/95/EU Directive on disclosure of non-financial information and information on diversity of certain large companies and certain groups resulted in the publication of the Royal Decree 18/2017, of 24 November, whereby amending the commercial code, the consolidated text of the Capital Companies Act approved by Royal Legislative Decree 1/2010 of 2 July and the law 22/2015, 20 July audit of accounts , in the field of non-financial information and diversity. This new disclosure requirement for companies leads us to consider the need to introduce a transversal subject in the curricula of students in economics and management and business administration studies, in order to acquire the skills necessary in the European Higher Education Area (EHEA), to produce the new business reports.


Controlling ◽  
2016 ◽  
Vol 28 (8-9) ◽  
pp. 465-471
Author(s):  
Ulrike Baumöl ◽  
Christian Grawe

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