Research on Advertisement Attitude and Brand Attitude Depending on the Existence of Subtitles in Sports Advertisements: Focusing on National Athletes with Disabilities

2020 ◽  
Vol 29 (3) ◽  
pp. 575-586
Author(s):  
Jeoung-Hak Lee ◽  
Kyung-Hwan Choi ◽  
Eun-Jeoung Lee ◽  
Min-Jun Kim
2014 ◽  
Vol 35 (2) ◽  
pp. 111-118
Author(s):  
Daniel J. Howard ◽  
Roger A. Kerin

The name similarity effect is the tendency to like people, places, and things with names similar to our own. Although many researchers have examined name similarity effects on preferences and behavior, no research to date has examined whether individual differences exist in susceptibility to those effects. This research reports the results of two experiments that examine the role of self-monitoring in moderating name similarity effects. In the first experiment, name similarity effects on brand attitude and purchase intentions were found to be stronger for respondents high, rather than low, in self-monitoring. In the second experiment, the interactive effect observed in the first study was found to be especially true in a public (vs. private) usage context. These findings are consistent with theoretical expectations of name similarity effects as an expression of egotism manifested in the image and impression management concerns of high self-monitors.


2006 ◽  
Author(s):  
Michael J. White ◽  
Vance Jackson ◽  
Phyllis Gordon

2018 ◽  
Vol 2018 ◽  
pp. 1142-1143
Author(s):  
George C. Shen ◽  
◽  
Cia-Han Tsai ◽  
Rick Lee ◽  
Chia Ann Lai

2017 ◽  
Vol 15 (10) ◽  
pp. 51-63
Author(s):  
Ju-Hee Yoon ◽  
Jaebeom Suh ◽  
Jae-Gyun Kim ◽  
Yongcheol Hwang

Physiotherapy ◽  
2013 ◽  
Vol 21 (3) ◽  
Author(s):  
Natalia Uścinowicz ◽  
Wojciech Seidel ◽  
Paweł Zostawa ◽  
Sebastian Klich

AbstractThe recent Olympic Games in London incited much interest in the competition of disabled athletes. Various people connected with swimming, including coaches and athletes, have speculated about the fairness of competitions of disabled athletes. A constant problem are the subjective methods of classification in disabled sport. Originally, athletes with disabilities were classified according to medical diagnosis. Due to the injustice which still affects the competitors, functional classification was created shortly after. In the present review, the authors show the anomalies in the structure of the classification. The presented discovery led to the suggestion to introduce objective methods, thanks to which it would be no longer necessary to rely on the subjective assessment of the classifier. According to the authors, while using objective methods does not completely rule out the possibility of fraud by disabled athletes in the classification process, it would certainly reduce their incidence. Some of the objective methods useful for the classification of disabled athletes are: posturography, evaluation of the muscle parameters, electrogoniometric assessment, surface electromyography, and analysis of kinematic parameters. These methods have provide objective evaluation in the diagnostic sense but only if they are used in tandem. The authors demonstrate the undeniable benefits of using objective methods. Unfortunately, there are not only advantages of such solution, there also several drawbacks to be found. The conclusion of the article is the statement by the authors that it is right to use objective methods which allow to further the most important rule in sport: fair-play.


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