The Effect of Golf Driving Range Selection Attributes on Customer’s Revisit Intention : Focusing on the Mediating Effect of Benefits Sought

2021 ◽  
Vol 30 (5) ◽  
pp. 573-584
Author(s):  
Ji-Ung You ◽  
Kwon-Hyuk Jeong ◽  
Ik-Ki Jeon
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abhijeet Vikramaditya Tiwari ◽  
Naval Bajpai ◽  
Deependra Singh ◽  
Vishal Vyas

Purpose This study aims to examine the hedonism attributes, memorable tourism experience (MTE), revisit intention and their relationships. This study explores the antecedents of hedonism as physical environment, shopping at the destination, service quality, personalisation and exclusivity that influence MTE. The relationship of hedonism factors with revisit intention is also investigated in light of the mediation of MTE between them. Design/methodology/approach For this study, a sample of 600 tourists is collected by using the convenience sampling technique. The collected data is analysed by using the confirmatory factor analysis-structural equation modelling approach. Findings The empirically validated model recommends the significant relationships between the hedonism elements and revisits intention with the mediating effect of MTE. The findings suggest that tourists who positively perceive hedonism attributes are more likely to have positive MTEs, and they revisit the destination. Originality/value This research study examines the relationship of hedonism determinants with MTE of the tourists leading to their revisit intention for a tourism destination. It helps to understand MTE as the main component to affect tourists’ revisit intention for a destination and make sustainable tourism.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sima Rahimizhian ◽  
Foad Irani

PurposeThis study aims to investigate the mediating effect of consumer innovativeness in the relationship between tourism inclinations and revisit intention. This study focuses on the significance of innovative technologies that help to reduce physical contact and optimize operations and services to offer a direct added value to hospitality businesses and their customers.Design/methodology/approachThis study uses a self-reported survey design using an online questionnaire to collect data from randomly selected potential tourists. The survey was in English. Data collection was carried out from June to July 2020, and a valid sample of 272 responses was obtained for data analysis.FindingsThe data were analyzed using ADANCO software. The study suggested that tourism inclination has both direct and indirect impacts on revisit intention through innovativeness.Originality/valueThis study allows a deeper understanding of the importance of contactless and low laborer-interaction technologies that help hospitality industry to win back pandemic-sensitive customers once this outbreak is over. To do this, the mediating effect of consumer innovativeness on their intention to revisit a tourist destination post-Covid-19 was investigated.


2021 ◽  
Vol 27 (5) ◽  
pp. 1095-1104
Author(s):  
Ji-Ae Uhm ◽  
Eun-Jun Park

This study was conducted to verify the mediating effect of cognitive and emotional responses in the effect of hair salon service quality on customer's revisit intention. The subjects of this study were 482 hair salon customers, and data were collected through self-response questionnaire on service quality, revisit intention, and cognitive and emotional responses. The results of this study are as follows. First, there was a significant positive correlation between service quality, revisit intention, and cognitive and emotional responses. Second, technical quality and interaction quality of service quality had a significant positive effect on revisit intention. Third, the mediating effect of cognitive response was verified in the relationship between service quality and revisit intention. Fourth, there was a mediating effect of emotional response in the relationship between service quality and revisit intention. Based on the results of this study, a plan to increase the revisit intention of hair salon customers was discussed.


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