scholarly journals The Relationship of Loss-Leader Marketing Factors, Brand Attitude and Revisit Intention in the Restaurant Industry: Focus on the Mediating Effect of Brand Attitude and the Moderating Effect of Brand Credibility

2017 ◽  
Vol 23 (7) ◽  
pp. 112-128 ◽  
Author(s):  
Choi Dong Kug
Keyword(s):  
Brand Attitude ◽  
Moderating Effect ◽  
Restaurant Industry ◽  
Mediating Effect ◽  
Revisit Intention ◽  
Brand Credibility ◽  
Loss Leader ◽  
Relationship Of ◽  
The Relationship

Antecedents of hedonism affecting memorable tourism experience (MTE) leading to revisit intention in tourists

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abhijeet Vikramaditya Tiwari ◽  
Naval Bajpai ◽  
Deependra Singh ◽  
Vishal Vyas
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Mediating Effect ◽  
Content Type ◽  
Significant Relationships ◽  
Revisit Intention ◽  
Tourism Experience ◽  
Main Component ◽  
Relationship Of ◽  
The Relationship

Purpose This study aims to examine the hedonism attributes, memorable tourism experience (MTE), revisit intention and their relationships. This study explores the antecedents of hedonism as physical environment, shopping at the destination, service quality, personalisation and exclusivity that influence MTE. The relationship of hedonism factors with revisit intention is also investigated in light of the mediation of MTE between them. Design/methodology/approach For this study, a sample of 600 tourists is collected by using the convenience sampling technique. The collected data is analysed by using the confirmatory factor analysis-structural equation modelling approach. Findings The empirically validated model recommends the significant relationships between the hedonism elements and revisits intention with the mediating effect of MTE. The findings suggest that tourists who positively perceive hedonism attributes are more likely to have positive MTEs, and they revisit the destination. Originality/value This research study examines the relationship of hedonism determinants with MTE of the tourists leading to their revisit intention for a tourism destination. It helps to understand MTE as the main component to affect tourists’ revisit intention for a destination and make sustainable tourism.

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