A Study of the Relationship among Cultural Hallyu in Taiwan, Tourist Attitude, and Revisit Intention : Mediating Effect of Tourist Attitude

2019 ◽  
Vol 34 (8) ◽  
pp. 185-202
Author(s):  
Jiyung Um ◽  
Youngchul Eum
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abhijeet Vikramaditya Tiwari ◽  
Naval Bajpai ◽  
Deependra Singh ◽  
Vishal Vyas

Purpose This study aims to examine the hedonism attributes, memorable tourism experience (MTE), revisit intention and their relationships. This study explores the antecedents of hedonism as physical environment, shopping at the destination, service quality, personalisation and exclusivity that influence MTE. The relationship of hedonism factors with revisit intention is also investigated in light of the mediation of MTE between them. Design/methodology/approach For this study, a sample of 600 tourists is collected by using the convenience sampling technique. The collected data is analysed by using the confirmatory factor analysis-structural equation modelling approach. Findings The empirically validated model recommends the significant relationships between the hedonism elements and revisits intention with the mediating effect of MTE. The findings suggest that tourists who positively perceive hedonism attributes are more likely to have positive MTEs, and they revisit the destination. Originality/value This research study examines the relationship of hedonism determinants with MTE of the tourists leading to their revisit intention for a tourism destination. It helps to understand MTE as the main component to affect tourists’ revisit intention for a destination and make sustainable tourism.


2021 ◽  
Vol 27 (5) ◽  
pp. 1095-1104
Author(s):  
Ji-Ae Uhm ◽  
Eun-Jun Park

This study was conducted to verify the mediating effect of cognitive and emotional responses in the effect of hair salon service quality on customer's revisit intention. The subjects of this study were 482 hair salon customers, and data were collected through self-response questionnaire on service quality, revisit intention, and cognitive and emotional responses. The results of this study are as follows. First, there was a significant positive correlation between service quality, revisit intention, and cognitive and emotional responses. Second, technical quality and interaction quality of service quality had a significant positive effect on revisit intention. Third, the mediating effect of cognitive response was verified in the relationship between service quality and revisit intention. Fourth, there was a mediating effect of emotional response in the relationship between service quality and revisit intention. Based on the results of this study, a plan to increase the revisit intention of hair salon customers was discussed.


2019 ◽  
Vol 74 (3) ◽  
pp. 443-462 ◽  
Author(s):  
A. Celil Cakici ◽  
Yilmaz Akgunduz ◽  
Oya Yildirim

PurposeThe purpose of this study was to examine the relationships between perceived price justice, satisfaction, revisit intention and loyalty among restaurant customers, specially the mediating effect of revisit intention in the relationship between perceived price justice, satisfaction and loyalty.Design/methodology/approachData were collected from a questionnaire distributed to customer of restaurants in Turkey. A total of 304 restaurant customers participated.FindingsResults from structural equation modeling show that price justice and satisfaction positively influence their revisit intention of restaurant customers, also revisit intention positively influences loyalty of restaurant customers. Also, the empirical results indicate that while revisit intention fully mediates the effect of price justice and loyalty, it partially mediates the effect of satisfaction and loyalty.Originality/valueWhen the studies in the literature are examined, it is seen that there are various studies that deal with perceived price justice, customer satisfaction, revisit intention and loyalty variables from a different viewpoint. However, no study has been found on restaurants that investigate the relationship between these four variables and the mediating role of revisit intention. Furthermore, the authors’ study contributes to the hospitality and service management literature in two ways. First, the authors follow recent calls for studies on antecedents of revisit intention, with the aim of providing empirical support to uncover factor that shape customers’ revisit intentions. Second, the authors investigate the attitudinal mechanism that explains how customers’ perception of price justice and satisfaction in their loyalty by exploring the mediation effect of revisit intention. On the other hand, it is foreseen that the study will shed light on restaurant managers and provide healthy data for strategic planning. Additionally, that the results obtained are the practical purpose of the study is to contribute to the determination of product development and promotional strategies for restaurant managements.


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