The influence of destination image, and food image on revisit intention: focusing on European tourists visiting South Korea

2019 ◽  
Vol 81 ◽  
pp. 181-195
Author(s):  
Jung-Hwa Hong
Keyword(s):  
South Korea ◽  
Destination Image ◽  
Revisit Intention ◽  
Food Image

The Influence of Destination Image, Food Image, and Perception on Revisit Intention on Culinary Tourism at Permindo Night Market in Padang City

2021 ◽  
Vol 1 (1) ◽  
pp. 28
Author(s):  
Dhini Denisa ◽  
Verinita Verinita
Keyword(s):  
Linear Regression Analysis ◽  
Field Research ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Destination Image ◽  
Coefficient Of Determination ◽  
Image Perception ◽  
Revisit Intention ◽  
Food Image

This study aims to see the influence of the Food Image, Perception and Destination image on the Revisit intention of consumers at Permindo night market in Padang. Research objects are consumers who have visited Permindo Night Market Padang and the research samples taken are consumers who have visited Permindo Night Market Padang, who are members of The Happy Store. The sampling technique used was purposive sampling technique, in which the selected sample was purposely determined based on predetermined criteria in order to obtain a representative sample. The data used is cross section data. The data collection technique is to collect data directly with the field method (field research) where the questionnaire is distributed directly to the members of The Happy Store who have visited Permindo Night Market, Padang, represented by 205 respondents. The data analysis technique used is the frequency distribution, validity test, reliability test, multiple linear regression analysis, F&T test and the coefficient of determination (R2). The result of this research is that food image and perception have no effect on revisit intention, while destination image affects revisit intention.Keywords: Food Image, Perception, Destination Image, Revisit Intention. 

scholarly journals A Perception into Food Image and Revisit Intention for Local Cuisine from Foreign Tourist Perspective – The Case of Ho Chi Minh City – Vietnam

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Nguyen Thi Bich Dao
Keyword(s):  
Marketing Strategies ◽  
Destination Image ◽  
Destination Choice ◽  
Marketing Plan ◽  
Culinary Tourism ◽  
Tourist Behavior ◽  
Revisit Intention ◽  
Food Image ◽  
Insight Into

In culinary tourism, the perception into destination food image is the most important component for destination marketing plan. Therefore, the quantitative method was applied to confirm role of destination food image in Vietnam by analyze the tourist’s opinion on TripAdvisor. Moreover, to understand new insights into tourist behavior in the destination choice, the qualitative method explore the bidirectional causal relationship between the destination food image and perceived value that eventually contributes to revisit intention. The findings contribute to identify destination image theory value in tourism research, especially in the context of tourists’ local food experiences. Finally, this study provides insight into how to built destination food image, especially cognitive food image is extremely crucial and necessary when Vietnam intend to build an attractive food destination that perceived by tourist as well as the development of marketing strategies for culinary tourism in Vietnam.

Hallyu tourism: The effects of broadcast and music

2021 ◽  
pp. 135481662110482
Author(s):  
Chew Ging Lee ◽  
Shi-Min How
Keyword(s):  
Popular Culture ◽  
South Korea ◽  
Popular Music ◽  
Positive Impact ◽  
Research Note ◽  
Destination Image ◽  
Inbound Tourism

Limited studies have empirically shown that the inbound tourism of South Korea (hereafter Korea) is positively influenced by Hallyu, a Korean popular culture. Conceptually, some studies have suggested that in recent years, the popularity of Korean popular music is greater than Korean dramas, which spread Hallyu beyond the boundary of Korea since the late 1990s. This research note is the first attempt to analyse the effects of the two main aspects of Hallyu: broadcast, inclusive of Korean dramas and variety shows, and Korean popular music, on Korea’s inbound tourism. The findings suggest that broadcast has a stronger positive impact than Korean popular music on Korea’s inbound tourism because broadcast improves the destination image by featuring locations.

South Korea's Destination Image: Comparing Perceptions of Film and Nonfilm Chinese Tourists

2015 ◽  
Vol 43 (9) ◽  
pp. 1453-1462 ◽  
Author(s):  
Shiheng Zeng ◽  
Weisheng Chiu ◽  
Chul Won Lee ◽  
Hyun-Wook Kang ◽  
Chanmin Park
Keyword(s):  
South Korea ◽  
Destination Image ◽  
Tourism Destination ◽  
Positive Image ◽  
Significant Difference ◽  
Chinese Tourists ◽  
Food Variety ◽  
And Behaviors

We examined South Korea's destination image for Chinese tourists and compared the differences between visitors who had come to that destination because of exposure to movies or television dramas filmed at their destination (film tourists) and those who were nonfilm tourists. A survey of 311 Chinese tourists, consisting of film tourists (n = 132) and nonfilm tourists (n = 179) revealed that South Korea is perceived as a safe, friendly, and clean tourism destination, and that Chinese tourists feel happy and relaxed during their trip. We also found that Chinese tourists believe that Korea lacks food variety and historical attractions, and is not easy to get around. Moreover, we also found that there was a difference between film and nonfilm tourists in regard to cognitive image of the destination, in that film tourists had a more positive image than did nonfilm tourists. However, there was no significant difference in affective destination image between film and nonfilm tourists. Our findings contribute to understanding of Chinese tourists' perceptions and behaviors in regard to South Korea as a tourism destination. In addition, the implications for film and tourism destination marketers are discussed.

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