A Study on the Factors that Influence Administrative Assistants’ willingness to Participate in Continuing Education: Focusing on the Extended Theory of Planned Behavior(ETPB)

2021 ◽  
Vol 30 (2) ◽  
pp. 5-27
Author(s):  
Da-Hye Kim
Keyword(s):  
Theory Of Planned Behavior ◽  
Continuing Education ◽  
Planned Behavior ◽  
Willingness To Participate ◽  
Extended Theory ◽  
Administrative Assistants

Analysis on Golfers' Behavior Intention toward Fine Dust by Using Extended Theory of Planned Behavior

2019 ◽  
Vol 13 (2) ◽  
pp. 161-177
Author(s):  
Ji-Hae Lee ◽  
◽  
Jeoung-Hak Lee ◽  
Hye-Kyung Cho
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Fine Dust ◽  
Extended Theory ◽  
Behavior Intention

Role of personal values and personality traits on intention to recommend a destination

2020 ◽  
Author(s):  
Arnold Japutra ◽  
Sandra Maria Correia Loureiro ◽  
Shasha Wang
Keyword(s):  
Theory Of Planned Behavior ◽  
Personality Traits ◽  
Planned Behavior ◽  
Personal Values ◽  
Favorable Attitude ◽  
Extended Model ◽  
Extended Theory ◽  
Prosocial Values ◽  
Managerial Implications

In this study, the researchers explore the antecedents of tourists’ intention to recommend a destination using an extended Theory of Planned Behavior (TPB). Two personal values (i.e., prosocial and maturity) and two personality traits (i.e., extraversion and agreeableness), which are rarely studied but important elements for marketers to better understand the market (e.g., segment the market), are examined. To test the extended model of TPB, a survey (n=312) was conducted with tourists in Portugal. The researchers find support for the hypothesis that tourists with higher prosocial values, maturity values, and extraversion personality traits are more likely to have a favorable attitude toward a destination and a tendency to recommend the destination. Theoretical and managerial implications are discussed.

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