Role of personal values and personality traits on intention to recommend a destination

2020 ◽  
Author(s):  
Arnold Japutra ◽  
Sandra Maria Correia Loureiro ◽  
Shasha Wang
Keyword(s):  
Theory Of Planned Behavior ◽  
Personality Traits ◽  
Planned Behavior ◽  
Personal Values ◽  
Favorable Attitude ◽  
Extended Model ◽  
Extended Theory ◽  
Prosocial Values ◽  
Managerial Implications

In this study, the researchers explore the antecedents of tourists’ intention to recommend a destination using an extended Theory of Planned Behavior (TPB). Two personal values (i.e., prosocial and maturity) and two personality traits (i.e., extraversion and agreeableness), which are rarely studied but important elements for marketers to better understand the market (e.g., segment the market), are examined. To test the extended model of TPB, a survey (n=312) was conducted with tourists in Portugal. The researchers find support for the hypothesis that tourists with higher prosocial values, maturity values, and extraversion personality traits are more likely to have a favorable attitude toward a destination and a tendency to recommend the destination. Theoretical and managerial implications are discussed.

scholarly journals Protecting Walnut Orchards against Frost: A Test of Extended Theory of Planned Behavior

2018 ◽  
Vol 10 (4) ◽  
pp. 709-722 ◽  
Author(s):  
Neda Kazemi ◽  
Maryam Sharifzadeh ◽  
Mostafa Ahmadvand
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Fars Province ◽  
Spring Frost ◽  
Extended Theory ◽  
Late Spring Frost ◽  
Frost Protection

Abstract Cold stress is a major environmental constraint that limits nut productivity worldwide. Late spring frost is identified as a yield-reducing factor in Persian walnut production as well. Despite significant improvements in cold and freezing tolerance methods, orchardists have not taken advantage of these recommended protection methods. This study examined determinants of walnut orchardists’ frost-protection behavior, using the extended theory of planned behavior (TPB) as a conceptual framework. Based on TPB assumptions, frost-protection behavior is mediated by a series of constructs. The purpose of this research was to examine the role of TPB variables (extended by orchard-system profile) in meeting the necessities of performing active and passive methods of frost protection. A total of 91 orchardists completed a baseline questionnaire that included the TPB constructs. The present investigation was carried out in the major walnut growing site of Sepidan County, western Fars Province, Iran. The results from the hierarchical multiple regression showed that the behavioral attitude, perceived behavioral control (PBC), intention, orchard-system profile, and interaction of orchard-system features and PBC were significant predictors of frost-protection behavior in the prospective sample. Results of the present study provided evidence that the extended TPB is a useful framework for understanding orchardists’ frost-protection behavior.

scholarly journals “The Good, the Bad and the Ugly”? The influence of dark triad personality traits on formation of entrepreneurial intentions

2021 ◽  
Vol 20 (3) ◽  
pp. 293-325
Author(s):  
Karina A. Bogatyreva ◽  
◽  
Anastasia K. Laskovaia ◽  
Tatiana N. Klemina, Tatiana N. ◽  
Yulia A. Orekhova ◽  
...  
Keyword(s):  
Theory Of Planned Behavior ◽  
Personality Traits ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Dark Triad ◽  
Entrepreneurial Intentions ◽  
Main Element ◽  
Perceived Behavioral Control

This article examines the influence of the “dark triad” personality traits — narcissism, Machiavellianism and psychopathy — on the development of entrepreneurial intentions through the prism of the theory of planned behavior. The theory explains entrepreneurial intentions formation trough emergence and development of the attitude towards entrepreneurship, relevant subjective norms, and perceived behavioral control. These personality traits are considered in the study in their non-clinical manifestations. The proposed theoretical model has been tested on a sample of 191 students and graduates from 13 Russian universities. The empirical data were collected through an online survey. The analysis was carried out with OLS estimation. To assess the mediation effects, the PROCESS macro for the SPSS data analysis package was employed. The study identifies the key role of narcissism as an antecedent of intention to start one’s own business, while the main element of the theory of planned behavior mediating psychological effects is the attitude towards entrepreneurship. In addition, a negative relationship between psychopathy and subjective norms as well as perceived behavioral control has been established. With this study, we contribute to the theory of personality traits in the context of entrepreneurship and expand knowledge about the role of negatively perceived individual psychological characteristics in the entrepreneurial process. In addition, this work details the theory of planned behavior in terms of identifying possible antecedents of attitudes towards entrepreneurship, subjective norms, and perceived behavioral control. The results of this study can be used by entrepreneurship educators, especially in courses and trainings on the psychology of entrepreneurship.

Behavior of Paying Zakat through Zakat Institutions

2021 ◽  
Vol 8 (12) ◽  
pp. 260-269
Author(s):  
Annisa Rindra Utami ◽  
Hartoyo . ◽  
Lilik Noor Yuliati
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Poverty Alleviation ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Standard Of Living ◽  
Extended Theory ◽  
Low Level ◽  
Managerial Implications ◽  
Muslim Majority

As a Muslim-majority country, Indonesia has zakat as an instrument which can potentially contribute to poverty alleviation. Managing zakat through institutions (OPZ) has been proven to improve the standard of living of the society. Unfortunately, the current number of zakat collections is far behind the calculated potential. The behavior of people who pay zakat directly (not through amil) and the low level of public literacy about zakat are the main problems to deal with. This study aims to analyze the determinants that affect the behavior based on the extended Theory of Planned Behavior (TPB) approach. SEM-PLS results show that religiosity has a significant effect on individual trust in zakat institution but has no effect on zakat knowledge. Trust toward zakat institution has a significant effect on attitudes, subjective norms, PBC, and intentions; while zakat knowledge has a significant effect only on attitudes, PBC, and intentions. Attitudes and PBC have a significant effect on intentions, but there is no effect of subjective norm on the intention to pay zakat through OPZ. Lastly, intention also has a significant effect on a person's behavior in paying zakat through zakat institution. Several managerial implications are formulated based on the results. Keywords: TPB; zakat behavior; zakat institution.

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