scholarly journals A Structural Equation Modeling on Analysis of Preference Advertisement in Building Brand Equity

2019 ◽  
Vol 9 (1) ◽  
pp. 247-252
Keyword(s):  
Structural Equation Modeling ◽  
Brand Equity ◽  
Structural Equation ◽  
Positive Impact ◽  
Information Economics ◽  
Equation Modeling ◽  
Brand Preference ◽  
Confirmatory Factor ◽  
The Impact

Preference advertisement is a promotional system in which marketer claims the superiority of their product or brand over competing product(s) or brand, directly or indirectly. Preference advertisement helps in comparing alternative brands on bases of features, price, and other distinctive information. Brand equity is the total worth of the brand. Brand equity can be measured in two different perspective i.e. cognitive psychology is the attribute perception that is related to the awareness regarding the brand features and associations whereas another information economics is associated towards strong brand name which is created through the quality of the product and good quality generates a premium prices for the brand. In the monetary terms it’s the value that the organization expects from the brand. Preference advertisement can either be transferred directly to the brand. The objective of this study is to analyze the impact of preference advertisement in building the brand equity. Therefore to achieve the objective, different analysis tools used in the study are: mean, confirmatory factor analysis and structural equation modeling technique. The finding shows that preference advertisement has a significantly positive impact on building the brand equity.

scholarly journals The influence of eWOM valence on brand equity dimensions and on purchase intention

2021 ◽  
Vol 9 (8) ◽  
pp. 407-423
Author(s):  
Matheus Tardin ◽  
Anderson Soncini Pelissari
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Impact ◽  
Equation Modeling ◽  
Brand Preference ◽  
Brand Quality ◽  
Confirmatory Factor

The purpose of this study is to explore the relationship between electronic word of mouth (eWOM) valence, consumer-based brand equity (CBBE) dimensions, and purchase intention. An online survey was conducted to collect the data, with a total of 209 valid responses. The study conducts a confirmatory factor analysis (CFA) and Structural Equation Modeling (PLS-SEM). Results provided support for role of eWOM valence in influencing the development of CBBE. Specifically, eWOM valence strongly influences consumer perception of brand quality. Perceived quality and brand preference have strong and positive impact on purchase intention, confirming the importance of brand equity in building purchase intention toward a brand. The study is one of the first to examine the effects of eWOM valence on CBBE dimensions, demonstrating the importance of eWOM valence in the building of brand equity.

Brand Equity, Brand Satisfaction, and Brand Loyalty

2021 ◽  
Vol 11 (3) ◽  
pp. 34-50
Author(s):  
Anupreet Kaur Mokha
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Online Shopping ◽  
Positive Impact ◽  
Equation Modeling ◽  
Confirmatory Factor ◽  
The Impact ◽  
The Relationship ◽  
Brand Satisfaction

Brand equity is a rapidly growing field of research. Companies rely primarily on new and creative ways of improving high brand value. The main aim of this research was to examine the impact of brand equity and brand satisfaction on brand loyalty, particularly online shopping, in the context of e-commerce industry by considering brand satisfaction as a mediating variable. Convenience sampling was used to collect data from 500 customers who were using online shopping websites, and the data was analyzed using confirmatory factor analysis followed by structural equation modeling (SEM) through AMOS. The results revealed that brand equity and brand satisfaction had a significant positive impact on brand loyalty, and also brand satisfaction partially mediated the relationship between brand equity and brand satisfaction. This research would provide very useful insights to both academicians and marketers and would help e-commerce managers to improve the image and reputation of the brand.

scholarly journals The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach

2019 ◽  
Vol 7 (3) ◽  
pp. 0-0
Author(s):  
Mohammad Zarei Mahmoudabadi ◽  
◽  
Mohammad Keshtidar ◽  
Seyed Mohammad Javad Razavi ◽  
◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Brand Equity ◽  
Structural Equation ◽  
Equation Modeling ◽  
And Performance ◽  
The Impact

scholarly journals A Comparative Study Using Two SEM Techniques on Different Samples Sizes for Determining Factors of Older Employee’s Motivation and Satisfaction

2020 ◽  
Vol 12 (6) ◽  
pp. 2189 ◽  
Author(s):  
Maja Rožman ◽  
Polona Tominc ◽  
Borut Milfelner
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Negative Impact ◽  
Positive Impact ◽  
Employee Motivation ◽  
Equation Modeling ◽  
Older Employees ◽  
Employee Relationships ◽  
Employee Stress ◽  
The Impact

The purpose of this article is to present the relationships among older employee stress, motivation, satisfaction, and relationships in the workplace using two different approaches and different sample sizes. Research was implemented on an initial sample of 1013 older employees. In the next step, six smaller samples were calculated using the random selection of cases, namely samples with 25, 50, 100, 250, 400, and 500 older employees. This way the possible impact of sample size on relationships between latent variables using the covariance-based structural equation modeling (CB-SEM) and the partial least squares structural equation modeling (PLS-SEM) methods was assessed. The results on the larger samples have proved to be quite robust since they were confirmed with both approaches. They indicate that stress has a strong and negative impact on employee relationships and also a negative impact on employee satisfaction. Furthermore, employee relationships have a strong and positive impact on satisfaction and a positive impact on employee motivation. In addition, satisfaction has a strong and positive impact on employee motivation. The present paper helps readers to better understand the difference between the CB-SEM and the PLS-SEM methods. Researchers should be encouraged to use both techniques, even though CB-SEM methods have had a long tradition in management and marketing research since both fields heavily rely on psychometric measurement. From the organizational point of view, conclusions highlight the importance of the impact the variables of older employee stress, motivation, satisfaction and employee relations have on each other in the workplace.

scholarly journals Sponsorship in Beach Volleyball: effects of event quality, spectator satisfaction and brand experience on brand equity

2021 ◽  
Vol 35 (2) ◽  
pp. 207-227
Author(s):  
Paula Yumi Yamamoto ◽  
Filipe Quevedo-Silva ◽  
Leandro Carlos Mazzei
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Positive Impact ◽  
Equation Modeling ◽  
Brand Experience ◽  
Theoretical Terms ◽  
Sport Event ◽  
Sport Sponsorship ◽  
Sport Events

The aim of this study is to examine the effects of event quality, spectator satisfaction and experience on brand equity of the sponsor in a sport event. In order to carry out this study, 352 spectators that attended the Banco do Brasil (Bank of Brazil) Circuit of Beach Volleyball answered a closed questionnaire. For data analysis, it is used the structural equation modeling. The results indicated that the quality of the event generates satisfaction, which confi rms increases the brand equity of the event sponsor. In addition, the spectators’ experience with the sponsoring brand also confirms the positive impact on brand equity. The quality of the event, the satisfaction of the spectators with the event and their sponsor's brand experience are elements that, if well managed and explored, contribute positively to sponsors’ brand equity. These strategies should be aimed both by sports managers, as a way to attract and retain sponsors, and by sponsors’ brand managers, as a way to get return on investment. For this purpose, the sport managers and sponsors should undertake a planning together to offer a high-quality event enabling an environment that provides spectators’ satisfaction and a positive experience with the sponsor brand. In theoretical terms, this research brought greater knowledge about the return of investments made by companies on sport sponsorship, and, the use of statistical methods in this study can be replicated, adjusted or even enhanced in future researches that investigate the theme sport events and their sponsors.

scholarly journals Future framework of eGovernance architecture : A structural equitation modeling perspective

2020 ◽  
Vol 13 (36) ◽  
pp. 3754-3761
Author(s):  
Sumeet Gill ◽  
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Significant Contribution ◽  
Positive Impact ◽  
Equation Modeling ◽  
Equation Modelling ◽  
Proposed Model ◽  
Confirmatory Factor ◽  
Enhance Efficiency

The present era of eGovernance is considered as technology-driven which enhance productivity along with amplified failure rates. The process, citizens,technology, and resources are the pillars of eGovernance but the emphasis is only upon technology which postulates for the development of updated integrated eGovernance model for accomplishing future requirements. Objectives:The present study endeavors to discover the diverse vital constructs to develop an integrated eGovernance model to augment efficiency and social influence. Methods: The NeSDA and OSI methodology are taken as a basis to extract constructs of eGovernance model and attained constructs and relative relationships ascertained through Exploratory and Confirmatory Factor Analysis (EFA and CFA). Structural Equation Modelling (SEM) is applied to develop and propose an integrated eGovernance model to augment efficiency and social influence. Findings: The empirical outcome illustrate the significant positive impact of eleven accumulated constructs on Intention to Use and Service Quality of the eGovernance initiative which ultimately augments efficiency and social influence of eGovernance initiatives. Novelty: The proposed model makes a significant contribution by integrating vital constructs on the basis of empirical outcomes and applies them to the context of the eGovernance. The suggested model will guide the policymakers and developers of eGovernance systems to focus on identified constructs to maintain and enhance efficiency and social influence. Keywords: Structural equation modeling; intension to use; social influence;competence; transparency; efficiency

scholarly journals A Structural Equation Model for Analyzing the Impact of Strategic Management Accounting Techniques on Quality of Financial Information

2018 ◽  
Vol 10 (4) ◽  
pp. 62
Author(s):  
Mohand Fayz Saleem AL-Dweikat ◽  
Mohmoud Ibrahim Nour
Keyword(s):  
Strategic Management ◽  
Structural Equation ◽  
Positive Impact ◽  
Management Accounting ◽  
Financial Information ◽  
Equation Modeling ◽  
Strategic Management Accounting ◽  
Information Relevance ◽  
The Impact

This paper aims to analyzing the effect of strategic management accounting techniques on quality of financial information in private Jordanian universities in the capital, Amman. The study involves a questionnaire-based survey of dean and heads of department respondents from private Jordanian universities at Amman capital. A total of (212) valid questionnaire was finally obtained for analysis towards achieving the study objectives. Structural equation modeling was performed to understand the relationship between study variables. The results show that Benchmarking has a significant positive impact on Quality of Financial Information (Relevance, Understandability and Comparability). Value Chain Cost, also, has a significant positive impact on Quality of Financial Information (Relevance, Understandability and Comparability). As well as, Balanced Scorecard has a significant positive impact on Quality of Financial Information.This study displays the important role of strategic management accounting techniques in enhancing the Quality of Financial Information, as well as, helps decision makers to take their decisions based on Information Relevance, Understandability and Comparability.

The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

2017 ◽  
Vol 18 (2) ◽  
pp. 180-195 ◽  
Author(s):  
Marilyn Giroux ◽  
Frank Pons ◽  
Lionel Maltese
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Impact ◽  
Brand Personality ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Content Type ◽  
Sports Industry ◽  
The Impact

Purpose In the highly saturated sports industry where sport teams represent a complex offering loaded with intangible and tangible attributes, it is important to implement appropriate marketing strategies that will ultimately contribute to the development of strong brand equity. In this paper, the authors focused on the relationship between brand variables and marketing activities on the development of brand equity. More specifically, the purpose of this paper is to study the impact of brand personality on the evaluation of marketing promotional activities and the impact on the brand equity. Design/methodology/approach Respondents (2,400) were recruited through an online survey and data were analyzed using structural equation modeling. Findings The survey revealed that the congruence between the brand personality and the promotional activities has a positive impact on its evaluation and on brand equity. In addition, the results showed that consumers who consider the financial strength of the team as an important factor evaluate more positively the value of congruent and incongruent promotional activities. Practical implications Brand managers should maintain consistency between their brand personality and their promotional activities in order to maintain and increase their brand equity. Originality/value The results contribute to the literature by investigating the impact of brand personality on the evaluation of promotional activities. Also, it examines an important factor (financial consciousness) that could influence how fans react in front of an incongruent promotional activity. This research brings a better understanding of the impact of brand personality on marketing strategies and brand equity.

scholarly journals Assessment the Quality of Services in Health Tourism using structural equation modeling (SEM) and confirmatory factor analysis (CFA): a case study in Mashhad, Iran

2020 ◽  
Author(s):  
Farhad Hemmati ◽  
Ghahraman Mahmoudi ◽  
Fatemeh Dabbaghi
Keyword(s):  
Factor Analysis ◽  
Structural Equation Modeling ◽  
Confirmatory Factor Analysis ◽  
Structural Equation ◽  
Equation Modeling ◽  
Quality Of Services ◽  
Health Tourism ◽  
Confirmatory Factor ◽  
Comprehensive Development

Abstract Background: It is essential to improve the quality of services to satisfy health tourists. Thus, the present study was conducted to determine the relationship between quality of health services and tourism in Mashhad.Methods: In this descriptive study, there were 120 subjects from the first population and 384 from the second. They completed a standard questionnaire with items related to demographic characteristics and tourism facilities in the five districts (north, south, east, west, and center) of Mashhad from 2017 to 2018. Data was analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM). Spss21 and LISREL8.50 were used as the software. Results: t-test results showed that the factor loadings were more than 1.96, so there was a correlation between the quality of services provided and health tourism in Mashhad. Conclusion: According to the results, the importance of health tourism is so high that efforts for its development it in the region will lead to an all-comprehensive development. Hence, it is suggested that by strengthening the quality of services health tourism be improved in Mashhad.

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