scholarly journals Perception of advertising texts by native russian speakers of different age groups

2021 ◽  
Vol 6 (2) ◽  
pp. 23-33
Author(s):  
Tatiana Vladimirovna Lavrentieva
Keyword(s):  
Experimental Study ◽  
Age Groups ◽  
Semantic Differential ◽  
Differential Method ◽  
Research Approach ◽  
Semantic Differential Method ◽  
Different Ages ◽  
The Difference ◽  
Questionnaire Method ◽  
Two Stages

The article presents the results of an experimental study of the perception of advertising texts by speakers of Russian of different age groups. The subject of the research is the peculiarities of respondents' perception of advertising texts. The main objective of the study was to identify the emotional and evaluative component in the perception of the proposed advertisement texts by representatives of different age groups, which determined the choice of the research approach to the linguistic material. Three advertising texts from the social network Instagram were taken for the experiment. The study was conducted in the form of a survey on the online platform Google Forms. The survey was conducted in two stages. The first stage was a psycholinguistic experiment using the semantic differential method, and the second stage was a questionnaire survey followed by quantitative and qualitative interpretation of the results. The semantic differential method allowed to reveal the emotional and evaluative component, and the questionnaire method allowed to verify the obtained results. The aim of the article is to present the peculiarities of the perception of advertising texts by representatives of different age groups. The analysis of the experimental materials allowed us to conclude about the difference in the perception of one advertisement by people of different ages, as well as about the effectiveness of the semantic differential method for studying the perception of polycode advertisement texts. The experimental study confirmed the hypothesis that when creating advertising texts it is necessary to take into account the difference in the perception of advertising by people of different ages. Only in this way can an effective advertisement text be created, which will work for the main purpose the sale of a product or service. The hypothesis that the semantic differential method is effective for studying the perception of an advertisement text, including respondents of different age groups, was also confirmed. The results of the experimental study provide an opportunity to expand the understanding of the possibilities and effectiveness of using the semantic differential method in studying the respondents' perception of the advertising text, and can also be applied in the training of advertising professionals.

scholarly journals COMMON NOTION ON STABILITY: EXPERIMENTAL DIACHRONIC STUDY

2016 ◽  
pp. 45-50
Author(s):  
E. N. Goots ◽  
L. A. Pautova
Keyword(s):  
Experimental Study ◽  
Global Stability ◽  
Future Study ◽  
Semantic Differential ◽  
Differential Method ◽  
Social Characteristics ◽  
Semantic Differential Method ◽  
Peripheral Area ◽  
Common Notion ◽  
Diachronic Study

The results of experimental study of common notion on stability (2015) were compared with those of analogous study (2002). The goal of the diachronic study carried out for 13 years apart was to find out common and specific features in the perception of stability by respondents, possessing identical sets of social characteristics. Integrated comparative-correlative study is done with the data of two experiments’ results: associative experiment and experiment with semantic differential method. The study manifested the nucleus of stability associative field representing consciousness constants and peripheral area, variable in terms of structure and quantitative filling. The analysis of the experiment results with semantic differential method made it possible to find out resemblance and differences in perception of stability and chaos by respondents. Undoubtedly, it is important for future study of Russian stabilization consciousness. The method of semantic differential as a psycholinguistic method and as a tool of this phenomenon of perception study revealed emotional evaluative constituent of stability common idea . The authors confirm the supposition made earlier about relativity of common notion on stability; gap between reality (societal and global stability – instability) and representation; on mythologization and ideologization of stability awareness.

scholarly journals The Impact of a Creolized Text Non-verbal and Verbal Parts on its Perception (an Experimental Study)

2019 ◽  
Vol 16 (3) ◽  
pp. 310-321
Author(s):  
Viktoria S. Kosenko
Keyword(s):  
Experimental Study ◽  
Semantic Differential ◽  
Differential Method ◽  
Sense Perception ◽  
Semantic Differential Method ◽  
Applied Method ◽  
Text Understanding ◽  
Semantic Spaces ◽  
Text Content ◽  
The Impact

The paper analyzes the impact of creolized text verbal and non-verbal parts on the perception of its meaning. The perception facreolized text is dualistic: the non-verbal part (image) is identified with visual recollection images while the verbal part (text) is identified with verbal models reflecting nonlingual consciousness images as well. The perception of acreolized text perception was analyzed with Osgood’s semantic differential method which enables the identification of sense perception results involving both genetically translated conscious images (images of color) and conscious images developed in one’s culture acquisition. The applied method reveals denotative as well as axiological characteristics of creolized text content. The resulting semantic spaces demonstrate the impact patterns of the image and text parts on the creolized text understanding.

Evaluation of a prototype remote control for digital broadcasting receivers by using semantic differential method

2007 ◽  
Vol 53 (2) ◽  
pp. 561-568 ◽  
Author(s):  
Kazuteru Komine ◽  
Yasuhito Sawahata ◽  
Noriyoshi Uratani ◽  
Yukihiko Yoshida ◽  
Tomoyuki Inoue
Keyword(s):  
Remote Control ◽  
Semantic Differential ◽  
Differential Method ◽  
Semantic Differential Method ◽  
Digital Broadcasting
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