scholarly journals Conformity effect of the evaluation of creative products

2019 ◽  
Vol 51 (6) ◽  
pp. 688 ◽  
1972 ◽  
Vol 34 (1) ◽  
pp. 15-25
Author(s):  
Marcia Guttentag ◽  
Gloria Wheeler

Group effects on individual inferences were studied to determine whether risky shifts in individual judgments would follow group decisions. Ss were asked to make likelihood ratio estimations in a non-cumulative condition and cumulative odds estimates in another condition. Ss were either in individual followed by group conditions or the reverse. Both natural and ad hoc 5-person groups were used. The normative model provided by Bayes' theorem was used to examine groups with effects on individual judgments. Natural and ad hoc groups did not differ. Noncumulative likelihood-ratio groups were veridical compared with the normative model. Although cumulative odds group were conservative in their judgments, no systematic shifts in a risky or conservative direction were found for either task. The group had an anchoring or conformity effect on later judgments of individuals, but this effect was not in the direction of veridicality.


Author(s):  
Munira Saeed Al-Qahtani

This research has aimed to highlight the role of small and medium projects in sustainable development according to the Kingdom's Vision 2030 by identifying the role and outcome of these projects in sustainable development. 150 sample sizes were taken to study within Al Quwaiiyah KSA, Descriptive analytical method has been used and constructed questionnaire. The total agreeing of the study participants reached (80.8%) for the items "the role of small and medium projects in sustainable development", the most item was a contribution to product development and the emergence of new services on the market, providing society with new creative products; The total agreeing of the study participants reached (73.4%) for the item of axis " The role of the General Authority for Small and Medium institutions and the National Transformation Program in sustainable development " the most item was granting the authority incentives and offers for owners of small and medium institutions; The total agreeing of the study participants reached (73.4%) for the item of axis "the role of Vision 2030 in supporting small and medium institutions in development" " the most item was Vision 2030 provides many job opportunities for young people in small and medium institutions. Most significant study recommendations are workers, employees in the field of small and medium projects should increase their capacity building to avoid shortage of experiences and encouraging national experiences from various projects to support and train beginners in the field of small and medium projects.


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