EVALUATING HOTEL ELECTRONIC CHANNELS OF DISTRIBUTION: THE CORPORATE PERSPECTIVE

2003 ◽  
Vol 3 (2) ◽  
pp. 17-38
Author(s):  
Peter O'Connor ◽  
Andrew J. Frew
Keyword(s):  
Channels Of Distribution ◽  
Electronic Channels

How Can Farmers Get Access to Customers?

2013 ◽  
pp. 138-151 ◽  
Author(s):  
I. Kotliarov
Keyword(s):  
Direct Interaction ◽  
Channels Of Distribution ◽  
State Strategy ◽  
Stimulation Of

The paper analyzes the models of direct interaction between producers and customers of farmers’ products. We demonstrate that the most effective ways of distribution of these products are servicization of retail, e-commerce, vending and direct purchase activity of retailers. The most effective state strategy aimed at supporting farmers’ access to end customers should be the stimulation of these channels of distribution development.

On the Measurement of Interfirm Power in Channels of Distribution

1983 ◽  
Vol 20 (2) ◽  
pp. 158-166 ◽  
Author(s):  
Gary L. Frazier
Keyword(s):  
Construct Validity ◽  
Marketing Channels ◽  
The Other ◽  
Role Performance ◽  
Channel System ◽  
Empirical Results ◽  
Channels Of Distribution ◽  
Channel Relationship ◽  
Primary Channel

Based in part on previous research reported in the marketing channels literature, an approach for measuring interfirm power is developed which centers on power's hypothesized sources. Within a dyadic channel relationship, the role performance of a firm in its primary channel responsibilities is seen to drive the level of the other firm's dependence in their relationship. This dependence, in turn, determines the former firm's level of power over the latter firm. Empirical results from a study in a franchise channel system are used to evaluate the reliability and construct validity of the proposed measures.

scholarly journals NCREASING IMMUNITY TO NOISE AND INDUSTRIAL INTERFERENCE OF HIGHLY SENSITIVE MEASURING CHANNELS OF THE SENSOR SYSTEMS

2021 ◽  
Vol 2021 (1) ◽  
pp. 73-83
Author(s):  
V.G. Melnyk ◽  
◽  
P.I. Borschov ◽  
V.K. Beliaev ◽  
O.D. Vasylenko ◽  
...  
Keyword(s):  
High Speed ◽  
Alternating Current ◽  
Measuring Channel ◽  
Measuring Systems ◽  
Basic Module ◽  
Highly Sensitive ◽  
Power Frequency ◽  
New Construction ◽  
Informative Signals ◽  
Electronic Channels

The article discusses the new construction principles of the highly sensitive and high-speed electronic channels for sensor measuring systems with parallel-sequential conversion of the dynamic informative signals of direct or alternating current in wide ranges of its amplitude and frequency. The possibilities of improving suppression of noise and the interferences on industrial power frequency with several methods of processing the obtained data shown analytically and experimentally. A prototype of a unified basic module of the measuring channel described, intended for the implementation of information-measuring systems for various purposes; its main characteristics are given. References 7, figures 14, table 1.

scholarly journals Market Positioning of Kalco’s Virgin Coconut Oil (K’s-Vco) as a Functional Food

2019 ◽  
Vol 8 (2S8) ◽  
pp. 494-502
Keyword(s):  
Supply Chain ◽  
Functional Food ◽  
Coconut Oil ◽  
Product Category ◽  
New Product ◽  
Virgin Coconut Oil ◽  
Market Positioning ◽  
Market Creation ◽  
Channels Of Distribution

To assess the Positioning and Marketing potentials of KALCO’s Virgin Coconut Oil (K’s-VCO) only in the perspective of being consumed as “Functional Food” .To understand the characteristic, receptiveness and response of potential consumers to the introduction of a new product category “Functional Food” .This study attempts to test and establish the factors that will influence and drive the market creation for oils as functional food .To asses and ascertain the possible channels of distribution and supply chain for the products first placement into market.

scholarly journals Electronic Channels and Bank Performance: Empirical Evidence from Nigeria

2019 ◽  
Vol 6 (5) ◽  
pp. 37-46
Author(s):  
Kenneth Ogbeide ENORUWA ◽  
Daniel Moyotole EZUEM ◽  
Christopher Onyemaechi NWANI
Keyword(s):  
Empirical Evidence ◽  
Bank Performance ◽  
Electronic Channels

scholarly journals Challenges of Channel Conflicts Management in Soft Drink

2014 ◽  
Vol 9 (1) ◽  
pp. 1520-1529
Author(s):  
Ehikwe Andrew Egede ◽  
Felix O Egboro
Keyword(s):  
Customer Satisfaction ◽  
Soft Drink ◽  
Sufficient Conditions ◽  
Marketing Mix ◽  
Final Part ◽  
Channels Of Distribution ◽  
Partnership Approach ◽  
Conflict Resolutions

Producing products that customers want, pricing them correctly and developing well designed promotional plans are necessary but not sufficient conditions for customer satisfaction. The final part of the Jigsaw is distribution, the place element of the Marketing Mix. Products need to be available in adequate quantities, in convenient locations and at the time when customers want to buy them. Producers need to consider not only the needs of their ultimate customers but also the requirements of channel intermediaries, those organizations responsible for facilitating the distribution of products to customers. When producers and channel members are independent, inevitably conflict occurs from time to time. The intensity of conflict can range from occasional, minor disagreements that are quickly forgotten, to major disputes that fuel continuous bitter relationships. This paper focused on the challenges of channel conflicts management in soft drink industry with particular reference to coca-cola. The paper x-rayed the channels of distribution, generally and specifically in coca-cola; causes of channel conflicts and conflict resolutions. Recommendations were made on how best channel conflicts could be resolved through partnership approach, market partitioning, co-operation and adoption of super ordinate goals.

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