The Influence of Online Influencer, Wanghong Characteristics on Consumers" Purchase Intention and Oral Transmission Intention — Based on Xiaohongshu, a Chinese Overseas Direct Purchase Platform

2021 ◽  
Vol 21 (4) ◽  
pp. 1-16
Author(s):  
LiRong Shao ◽  
Yoonjae Nam
Keyword(s):  
Purchase Intention ◽  
Oral Transmission ◽  
Chinese Overseas

EFFECT OF PASTEURIZATION CLAIM ON ACCEPTANCE AND PURCHASE INTENTION OF READY-TO-EAT AÇAÍ1

2015 ◽  
Vol 33 (2) ◽  
Author(s):  
JÉSSICA B. PORTELA ◽  
LÍVIA MELLO ◽  
TÁBATA F. DA SILVA ◽  
KAREN S. PEREIRA ◽  
LAURO MELO
Keyword(s):  
Consumer Choice ◽  
Thermal Processing ◽  
Purchase Intention ◽  
Euterpe Oleracea ◽  
Point Scale ◽  
Oral Transmission ◽  
Intention To Purchase ◽  
Enzymatic Nature ◽  
Acceptance Tests ◽  
Acute Chagas Disease

The açaí (Euterpe oleracea) is very perishable, due to its microbial,chemical and enzymatic nature. Furthermore, extensive handlingof the product during the production process also contributes to itsrapid deterioration and contamination. Results showed the açaí asa vehicle for oral transmission of Acute Chagas disease (ACD). Thepasteurization, which is an important thermal processing in the foodindustry, can inactivate the protozoan that transmits the ACD, assuringthe microbiological food safety. However, heat can aff ect importantsensory characteristics such as color and fl avor and decrease açaíacceptance. On the other hand, information about the product caninterfere in consumer choice and intention to purchase. The studywas conducted with two brands of ready-to-eat açaí, pasteurizedand unpasteurized. Aff ective acceptance tests were performed withthe samples, using the hedonic 9-point scale (1 = dislike extremelyto 9 = like extremely). Moreover, evaluations also included frequencyof consumption, and purchase intention. Results demonstrated thatthe pasteurization claim, given to consumers, increased (p<0.05)acceptance of the pasteurized sample (7.5a), initially (without theclaim) (6.2b) not as well accepted as the unpasteurized sample(7.8a) (p<0.05). Despite this, the claim of not pasteurization didnot infl uence the acceptance of the unpasteurized sample (7.8a),which remained well accepted (p>0.05) by consumers (7.8a). Theseresults reinforce the importance of the eff ect of information on theconsumers’ acceptance and purchase intention of açaí.

scholarly journals EFFECT OF PASTEURIZATION CLAIM ON ACCEPTANCE AND PURCHASE INTENTION OF READY-TO-EAT AÇAÍ

2015 ◽  
Vol 33 (2) ◽  
Author(s):  
JÉSSICA B. PORTELA ◽  
LÍVIA MELLO ◽  
TÁBATA F. DA SILVA ◽  
KAREN S. PEREIRA ◽  
LAURO MELO
Keyword(s):  
Food Safety ◽  
Purchase Intention ◽  
Thermal Process ◽  
The Other ◽  
Euterpe Oleracea ◽  
Point Scale ◽  
Oral Transmission ◽  
Consumption Frequency ◽  
Enzymatic Nature ◽  
Acute Chagas Disease

The açaí (Euterpe oleracea) is very perishable, due to its microbial,chemical and enzymatic nature. Furthermore, extensive handlingof the product during the production process also contributes toits rapid deterioration and contamination. Results showed the açaías a vehicle for oral transmission of Acute Chagas disease (ACD).The pasteurization, which is an important thermal process in thefood industry, can inactivate the protozoan that transmits the ACD,assuring microbiological food safety. However, heat can aff ectimportant sensory characteristics such as color and fl avor anddecrease açaí acceptance. On the other hand, information aboutthe product can interfere in the consumer’s choice and intention topurchase. The study was conducted with two brands of ready-toeataçaí, pasteurized and unpasteurized. Aff ective acceptance testswere performed with the samples, using the hedonic 9-point scale (1= dislike extremely to 9 = like extremely). Moreover, evaluations alsoincluded consumption frequency , and purchase intention. Resultsdemonstrated that the pasteurization claim, given to consumers,increased (p<0.05) acceptance of the pasteurized sample (7.5a),initially (without the claim) (6.2b) not as well accepted as theunpasteurized sample (7.8a) (p<0.05). Despite that, the claim of notpasteurization did not infl uence the acceptance of the unpasteurizedsample (7.8a), which remained well accepted (p>0.05) by consumers(7.8a). These results reinforce the importance of the eff ect ofinformation on the consumer’s acceptance and purchase intentionof açaí.

A Consuequence of Statisfaction and Loyalty: How Brand nd Purchase Intention Affect Its (An empirical study of Bengkulu)

2020 ◽  
Vol 7 (2) ◽  
pp. 61-70
Author(s):  
Fachri Eka Saputra ◽  
Fedyah Anggriani
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Price Fairness ◽  
Online Questionnaire ◽  
Positive Effect ◽  
Descriptive Method

The purpose of this study as to determine how the effect of waterpark image and price fairness on customer satisfaction and its implications for customer loyalty at Waterpark Wahana Surya Bengkulu. The measurement of this study uses 14 indicator items which are distributed using an online questionnaire. The number of samples in this study were 136 respondents and the data were analyzed using SEM PLS (Partial Least Square). Date were collected using a questionnaire using a Likert scale. This research used descriptive method with a quantitative approach. The type of data used in this study is primary data. The results of this study prove that 1. waterpark image has a positive effect on price fairness, 2. Waterpark image has a positive effect on customer satisfaction, 3. Fairness of price has a positive effect on customer satisfaction, 4. Waterpark image has a positive effect on customer loyalty, 5. Fairness of price has a positive effect on customer loyalty, 6. Customer satisfaction has no effect on customer loyalty.

Materialism and Green Purchase Intention: A Study of Urban Vietnamese Consumers

2017 ◽  
pp. 89-106 ◽  
Author(s):  
Mai Nguyen Thi Tuyet ◽  
Hung Nguyen Vu ◽  
Linh Nguyen Hoang ◽  
Minh Nguyen Hoang
Keyword(s):  
Conceptual Framework ◽  
Survey Data ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Policy Makers ◽  
Tpb Model ◽  
Research Findings ◽  
The Impact

This study focuses on examining the impact of three components of materialism on green purchase intention for urban consumers in Vietnam, an emerging economy. An extended Theory of Planned Behavior (TPB) is applied as the conceptual framework for this study. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The regression results show support for most of our hypotheses. The findings indicate that two out of three facets of materialism are significant predictors of green purchase intention. Specifically, success is found to be negatively related to purchase intention, while happiness is related positively to the intention. All three antecedents in the TPB model, including attitude towards green purchase, subjective norm, and perceived behavioral control are also found to have positive impacts on purchase intention. The research findings are discussed and implications for managers and policy makers are provided.

“Quasi industre giardiniero”

2016 ◽  
Vol 33 (4) ◽  
pp. 522-568
Author(s):  
Cory M. Gavito
Keyword(s):  
Complex Nature ◽  
Editorial Process ◽  
Fluid Exchange ◽  
Oral Transmission ◽  
Musical Practices

Among the roughly 150 Italian songbooks published between 1610 and 1665 with the guitar tablature known as alfabeto, about thirteen are anthologies. These anthologies often advertise the role of a compiler who has gathered together music by diverse authors. The extent to which compilers also functioned as authors and editors is not well understood. This essay considers the case of Giovanni Stefani, a compiler who, in the preface to his Scherzi amorosi of 1622, describes the anthology as a collection of his choosing that contains “varie compositioni de Virtuosi della prima classe” (various compositions of first-class virtuosos). Intriguingly, none of the settings Stefani prints (in both this alfabeto anthology and two others) include attributions. Since the 1880s, scholars have been preoccupied with matters of transmission and attribution, unearthing a network of textual and musical concordances. This article expands the nexus of Stefani’s songs and their concordant sources, revealing an array of examples that range from identical copies to “partial” concordances that take over motives, phrases, refrains, or harmonic schemes. These examples indicate that in preparing his anthologies, Stefani mined a corpus of existing prints and manuscripts while also relying heavily on oral transmission. The complex nature of Stefani’s approach, taken together with his complete avoidance of composer attributions, points toward an editorial process shaped by a fluid exchange between oral and written musical practices.

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