scholarly journals EFFECT OF PASTEURIZATION CLAIM ON ACCEPTANCE AND PURCHASE INTENTION OF READY-TO-EAT AÇAÍ

2015 ◽  
Vol 33 (2) ◽  
Author(s):  
JÉSSICA B. PORTELA ◽  
LÍVIA MELLO ◽  
TÁBATA F. DA SILVA ◽  
KAREN S. PEREIRA ◽  
LAURO MELO
Keyword(s):  
Food Safety ◽  
Purchase Intention ◽  
Thermal Process ◽  
The Other ◽  
Euterpe Oleracea ◽  
Point Scale ◽  
Oral Transmission ◽  
Consumption Frequency ◽  
Enzymatic Nature ◽  
Acute Chagas Disease

The açaí (Euterpe oleracea) is very perishable, due to its microbial,chemical and enzymatic nature. Furthermore, extensive handlingof the product during the production process also contributes toits rapid deterioration and contamination. Results showed the açaías a vehicle for oral transmission of Acute Chagas disease (ACD).The pasteurization, which is an important thermal process in thefood industry, can inactivate the protozoan that transmits the ACD,assuring microbiological food safety. However, heat can aff ectimportant sensory characteristics such as color and fl avor anddecrease açaí acceptance. On the other hand, information aboutthe product can interfere in the consumer’s choice and intention topurchase. The study was conducted with two brands of ready-toeataçaí, pasteurized and unpasteurized. Aff ective acceptance testswere performed with the samples, using the hedonic 9-point scale (1= dislike extremely to 9 = like extremely). Moreover, evaluations alsoincluded consumption frequency , and purchase intention. Resultsdemonstrated that the pasteurization claim, given to consumers,increased (p<0.05) acceptance of the pasteurized sample (7.5a),initially (without the claim) (6.2b) not as well accepted as theunpasteurized sample (7.8a) (p<0.05). Despite that, the claim of notpasteurization did not infl uence the acceptance of the unpasteurizedsample (7.8a), which remained well accepted (p>0.05) by consumers(7.8a). These results reinforce the importance of the eff ect ofinformation on the consumer’s acceptance and purchase intentionof açaí.

EFFECT OF PASTEURIZATION CLAIM ON ACCEPTANCE AND PURCHASE INTENTION OF READY-TO-EAT AÇAÍ1

2015 ◽  
Vol 33 (2) ◽  
Author(s):  
JÉSSICA B. PORTELA ◽  
LÍVIA MELLO ◽  
TÁBATA F. DA SILVA ◽  
KAREN S. PEREIRA ◽  
LAURO MELO
Keyword(s):  
Consumer Choice ◽  
Thermal Processing ◽  
Purchase Intention ◽  
Euterpe Oleracea ◽  
Point Scale ◽  
Oral Transmission ◽  
Intention To Purchase ◽  
Enzymatic Nature ◽  
Acceptance Tests ◽  
Acute Chagas Disease

The açaí (Euterpe oleracea) is very perishable, due to its microbial,chemical and enzymatic nature. Furthermore, extensive handlingof the product during the production process also contributes to itsrapid deterioration and contamination. Results showed the açaí asa vehicle for oral transmission of Acute Chagas disease (ACD). Thepasteurization, which is an important thermal processing in the foodindustry, can inactivate the protozoan that transmits the ACD, assuringthe microbiological food safety. However, heat can aff ect importantsensory characteristics such as color and fl avor and decrease açaíacceptance. On the other hand, information about the product caninterfere in consumer choice and intention to purchase. The studywas conducted with two brands of ready-to-eat açaí, pasteurizedand unpasteurized. Aff ective acceptance tests were performed withthe samples, using the hedonic 9-point scale (1 = dislike extremelyto 9 = like extremely). Moreover, evaluations also included frequencyof consumption, and purchase intention. Results demonstrated thatthe pasteurization claim, given to consumers, increased (p<0.05)acceptance of the pasteurized sample (7.5a), initially (without theclaim) (6.2b) not as well accepted as the unpasteurized sample(7.8a) (p<0.05). Despite this, the claim of not pasteurization didnot infl uence the acceptance of the unpasteurized sample (7.8a),which remained well accepted (p>0.05) by consumers (7.8a). Theseresults reinforce the importance of the eff ect of information on theconsumers’ acceptance and purchase intention of açaí.

Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

2018 ◽  
Vol 8 (3) ◽  
pp. 250
Author(s):  
Saniatun Nurhasah ◽  
Jono M Munandar ◽  
Muhammad Syamsun
Keyword(s):  
Food Safety ◽  
Direct Effect ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Perceived Quality ◽  
Market Potential ◽  
Purchasing Intention ◽  
Positive Direct

<p><em>ABSTRACT</em></p><p><em>Indonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention.</em></p><p><em><br /></em></p><p>ABSTRAK</p><p>Indonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.</p>

Investigation of two outbreaks of suspected oral transmission of acute Chagas disease in the Amazon region, Pará State, Brazil, in 2007

2009 ◽  
Vol 39 (4) ◽  
pp. 231-232 ◽  
Author(s):  
Henrique de Barros Moreira Beltrão ◽  
Matheus de Paula Cerroni ◽  
Daniel Roberto Coradi de Freitas ◽  
Ana Yecê das Neves Pinto ◽  
Vera da Costa Valente ◽  
...  
Keyword(s):  
Chagas Disease ◽  
Amazon Region ◽  
Oral Transmission ◽  
Acute Chagas Disease

Rating Delinquent Behavior

1970 ◽  
Vol 27 (1) ◽  
pp. 155-158 ◽  
Author(s):  
James F. Hooke
Keyword(s):  
Juvenile Offenders ◽  
Rating Scale ◽  
Delinquent Behavior ◽  
The Other ◽  
Point Scale ◽  
Two Systems

This study questions the utility of classifying all juvenile offenders under the single rubric of “delinquent.” It presents two systems for classifying offenders according to the delinquent act. The first is a rating scale for severity. Correlations among the ratings of 13 judges ranged from .56 to 93, with a mean of .77. 10 judges rated direction of aggression—against people, against property, general asocial. The percentages of items on which each judge agreed with each of the other judges ranged from 70 to 97. 34 offenses were rated, and a 9- and a 5-point scale of severity are presented.

scholarly journals Both Freud and Hoffman are Right: Anxious-Aggressive and Empathic Dimensions of Guilt

2008 ◽  
Vol 11 (1) ◽  
pp. 159-171 ◽  
Author(s):  
Itziar Etxebarria ◽  
Pedro Apodaca
Keyword(s):  
Young Adults ◽  
Subjective Experience ◽  
Negative Emotions ◽  
The Other ◽  
Point Scale ◽  
Nested Models ◽  
Proposed Model ◽  
Better Than

The purpose of the study was to confirm a model which proposed two basic dimensions in the subjective experience of guilt, one anxious-aggressive and the other empathic, as well as another dimension associated but not intrinsic to it, namely, the associated negative emotions dimension. Participants were 360 adolescents, young adults and adults of both sexes. They were asked to relate one of the situations that most frequently caused them to experience feelings of guilt and to specify its intensity and that of 9 other emotions that they may have experienced, to a greater or lesser extent, at the same time on a 7-point scale. The proposed model was shown to adequately fit the data and to be better than other alternative nested models. This result supports the views of both Freud and Hoffman regarding the nature of guilt, contradictory only at a first glance.

scholarly journals THE EFFECT OF YOUTUBE MEDIA OF ONLINE REVIEW, VISUALIZATION AND TRUST ON INTENTION TO BUY SMARTPHONE

2021 ◽  
Vol 11 (1) ◽  
pp. 36
Author(s):  
Ariani Kusumo Wardhani ◽  
Dearna Kee June Chen
Keyword(s):  
Data Analysis ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
Positive Impact ◽  
The Other ◽  
Online Review ◽  
Planned Behaviour ◽  
Other Hand ◽  
Online Consumer ◽  
Tube Channel

Within the conduct of the study, the research adopted the TAM (Technology Acceptance) theory as the basis for identifying the factors that influence the customers to perform transactions through online sites. Furthermore, within the study as well the researcher would like to adopt the TPB (Theory Planned Behaviour) as the support of TAM theory in predicting the online consumer behaviours within the online sites. On the other hand, in the data analysis the researcher has run by using the PLS 3.0. In the same time, survey by means of questionnaire distribution carried out toward the respondents who used to perform transactions through online sites. Finally,  this research found that visualization, online review and trust have positive impact on purchase intention smartphone of consumer  through You Tube Channel

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

scholarly journals The Moderating Effect of Food Safety Knowledge on Organic Food Purchase Intention in a New Normal

2021 ◽  
Vol 29 (4) ◽  
pp. 2281-2299
Author(s):  
Muhammad Safuan Abdul Latip ◽  
Farhana Tahmida Newaz ◽  
Mohamad Amiruddin Mohamad ◽  
Siti Aisyah Tumin ◽  
Nur Farihin Abdul Rahman ◽  
...  
Keyword(s):  
Food Safety ◽  
Purchase Intention ◽  
Organic Food ◽  
Consumer Perception ◽  
Market Demand ◽  
New Normal ◽  
Food Purchase ◽  
Normal Life ◽  
Consumer Purchase Intention ◽  
Safety Knowledge

The emergence of a ‘new normal’ life caused by pandemic Coronavirus Disease (COVID-19) leads to consumer perception and business practices changes. However, there is limited data on the current market demand and condition on consumer purchase intention of organic food associated with food safety knowledge. Thus, this study aimed to examine consumer perception toward organic food in a new normal life. A total of 330 valid responses were received for analysis using Structural Equation Modelling (SEM) and PROCESS. The data were collected in Malaysia using an online questionnaire mainly because of physical distances and Movement Control Order (MCO). The finding revealed that personal attitude, perceived social pressure, and perceived autonomy influence organic food purchase intention in a new normal life. However, it is not perceived as green trust. Besides, food safety knowledge significantly moderates the relationship between personal attitudes toward organic food purchase intention. The finding is valuable for current producers, marketers, and the government body to understand the changes in consumer purchase intention in a new normal life and assist future planning and operationalising to protect, develop and maintain the organic food industry.

Sustainable Purchase Behavior Through Religious Orientation, Psychological Contract & Intention-evidence From Pakistani Retail Industry

2021 ◽  
Author(s):  
Numair Sulehri ◽  
Imran Dar ◽  
Sajjad Hussain
Keyword(s):  
Food Safety ◽  
Psychological Contract ◽  
Urban Areas ◽  
Purchase Intention ◽  
Religious Orientation ◽  
Psychological Needs ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Mediating Role ◽  
The Way

Abstract The purchase patterns have been shifted from tangibles to societal orientations, where religious orientation is the way forward for sustainable purchase behavior in expanding urban areas of a middle-income country. The ethical and responsiveness considerations through the connection between Islamic religious orientation (IsRO), purchase intention (PI), and total psychological contract (TPsC) is a research gap projected to be filled from multiple dimensions. Captivating the purchase intention and total psychological contract as mediating variables and analytical approach for religious orientation on purchase behavior constructed in the present research. The empirical assessment was executed through Structural Equation Modeling (SEM) approach based on the cross-sectional research design. There were 669 participants selected from large superstores, with ages ranging from 16 to 55 (M=3.38, SD=1.06), from Islamabad and Rawalpindi in Pakistan, from September 2018 to March 2019. The findings revealed that religious orientation level positively enhanced customer purchase behavior, purchase intention and psychological contract in organized retail stores and psychological contract played a mediating role in the influencing on the purchase behavior; whereas, the purchase intention also played a mediating role between religious orientation and customer purchase behavior. Therefore, the religious orientation stimulated a higher level of purchase behavior since it favored of the higher level of psychological contract and purchase intention in organized retail store customer. The study highlighted the value of cognitive and moral processes and psychological needs could be one of the crucial factors for improvement of perceptual change in terms of purchase behavior of retail consumers that connect psychological dimension with suitability indicators of being responsiveness and ethical consideration sourced from religious orientation. The implications pave the way forward for product development, purchase strategies, and retail market sensing for corporate retail chains and government utility stores for ethical business processes. Meanwhile, the government and enterprises need to strengthen the popularization and dissemination of environmental protection and food safety knowledge to enhance consumers’ environmental and food safety awareness, improving the social environment of the cultivation of the organic food market.

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