scholarly journals Research on Factors Affecting to Customers’ Intention to Online Shopping: Empirical Evidence in Vietnam Emerging Economy

The aim of study is to research the factors affecting customers’ intention to online shopping in Vietnam emerging economy. The study integrates TAM and TPB in that it added the reliability- law factor as a formative factor. The study’s results demonstrate that reliability –law factor greatly affects to the online shoppers’ behavioral intention. The study’s results indicate that the proposed model is applicable to measure the intention for online shopping of consumers in Vietnam, and finally it is concluded in this research that extending TPB and TAM with a reliability – law factor may be useful to know online shopping behavior and the intention of Vietnam’s consumers. Some recommendations are also suggested to the relevant state offices of Vietnam and the companies doing business in online shopping sector.

2014 ◽  
Vol 10 (2) ◽  
pp. 45-60 ◽  
Author(s):  
Pingjun Jiang ◽  
David B. Jones

Few studies in the literature on electronic commerce provide empirical investigation of consumer behavior in the international online shopping context. This study identifies and discusses factors that influence international online purchases and profile the characteristics of those who purchase and those who do not purchase from online stores overseas in three main categories: the online shopping experiential factors, the international shopping motivational factors, and the international trust attitudinal factors. The international online shoppers tend to highly trust foreign vendors and have high preference of and confidence in online shopping. More importantly, these shoppers are knowledge of shopping sites' hosting countries and strongly believe in those sites' global propensity. The paper makes contributions towards new knowledge and understanding of how international online shoppers differ from non-shoppers.


2021 ◽  
Vol 7 (3D) ◽  
pp. 363-377
Author(s):  
Qaribu Yahaya Nasidi ◽  
Muhamad Fazil bin Ahmad ◽  
Murtala Garba ◽  
Isyaku Hassan ◽  
Musa Barau Gamji

This study aims to examine advertising, online risk, perceived usefulness, and reliability as factors affecting online shopping behavior among subscribers of online stores in Nigeria. This research adopted a quantitative approach in which a self-administered questionnaire was used to collect data. The respondents consist of 375 subscribers of online stores who had prior online shopping experiences from an online store based in Nigeria. The study used Smart-PLS for data analysis. The findings revealed that advertising and perceived usefulness have a significant positive effect on online shopping behavior. On the other hand, online risk has a negative effect on online shopping behavior. Additionally, there is a positive relationship between reliability and online shopping behavior. This research could be a valuable guideline for online firms to make informed decisions on how to increase online sales. Additionally, this research could advance online shoppers’ knowledge, particularly Nigerians, regarding online shopping.


2021 ◽  
Vol 19 (2) ◽  
pp. 1-16
Author(s):  
Musrat Siyal ◽  
Saeed Siyal ◽  
Jun Wu ◽  
Debajyoti Pal ◽  
Muhammad Mujahid Memon

Online shopping is an emerging trend throughout the world. Likewise, it is used in China among Chinese consumers, but not all foreigners use it frequently due to several factors. This study discussed those factors which cause hindrance for foreigners to use online shopping and their behavior towards it. To do so, the authors have proposed the model by extending the technology acceptance model (TAM). The data were collected from the international students in China through a survey questionnaire and analyzed by SPSS to draw the results of the proposed relationships. The findings show that the online shopping behavior of international students in China is negatively related to financial risk and positively related to trust and ease of use. Moreover, purchase intention mediates these relationships. The results will be useful for consumers and online sellers to retain existing consumers and attract more foreigners studying in China. Moreover, the paper mentioned the implications and future directions of the study.


2021 ◽  
Vol 12 (6) ◽  
pp. 3272-3284
Author(s):  
RKAR Kariapper

Online shopping isasasas buying products or services via the internet using a computer or mobile platform. It provides a different policy and environment to both consumers and suppliers for having business activities in a digital environment than a traditional way. Some countries are highly adopted and utilizing online shopping for their day to day operations. There are some differences among countries in consumers’ buying behavior toward online shopping, which may be the reason for comfortability and reliability about the procedure and policies of digital environments. Online shopping is one of the convenient and best solutions for the busy life of today’s world. This study aims to identify those options for why users select online shopping rather than traditional shopping. The research model explained and predicted the behavioral intention and attitude towards online shopping. The convenient sampling method was used to select the sample units, and the Snowball sampling method was used to identify online shopping users. The questionnaire consists of two main sections. The first section analyzes the demographic factors related to online shopping. The second section included TAM variables. among the participants, 35(56%) were males, and 27(44%) females. The majority of 31(50%) of the online shopping users were between 25 to 30 years, and the rest (6%) were above 40 years. As expected, the experience of online shopping almost 34% of the respondents have less than ten years. Whereas the rest differ in their online shopping experience, those who used online shopping for 1-3 years stood at 31%. Moreover, 24% of the respondents have 3-5 years’ experience. Only a few respondents have more than five years’ experience. It stood for 11%. This study revealed that users comprehensively supported online shopping behavior except for four hypotheses. Thus, it could be concluded that people prefer online shopping because of their knowledge, usefulness, and attitude towards online shopping. The relation between attitude and behavioral intention is strongly positive and significant.


Author(s):  
Chand Prakash Saini

The purpose of this article is to identify and study various risks that stop potential online shoppers to shop online. A total of 268 potential online shoppers were personally surveyed with a structured questionnaire. These respondents were from Gurgaon city. Exploratory factor analysis and regression analysis were used to assess the potential consumers' risk perception towards online retailing. It was found that potential online shoppers considered product risk, privacy risk, time risk, social risk, and security risk to be important while thinking of online shopping. Among all these risks security risks were found to be on potential online buyers' minds followed by product risk, social risk, privacy risk, and time risk. Online shopping behavior was the dependent variable in the study.


2020 ◽  
Vol 10 (2) ◽  
pp. 17-29
Author(s):  
Chand Prakash Saini

The purpose of this article is to identify and study various risks that stop potential online shoppers to shop online. A total of 268 potential online shoppers were personally surveyed with a structured questionnaire. These respondents were from Gurgaon city. Exploratory factor analysis and regression analysis were used to assess the potential consumers' risk perception towards online retailing. It was found that potential online shoppers considered product risk, privacy risk, time risk, social risk, and security risk to be important while thinking of online shopping. Among all these risks security risks were found to be on potential online buyers' minds followed by product risk, social risk, privacy risk, and time risk. Online shopping behavior was the dependent variable in the study.


2012 ◽  
Vol 15 (3) ◽  
pp. 1177-1200
Author(s):  
Su-Chao Chang ◽  
Chi-Min Chou

The objective of this study was to determine empirically the role of constraint-based and dedication-based influences as drivers of the intention to continue using online shopping websites. Constraint-based influences consist of two variables: trust and perceived switching costs. Dedication-based influences consist of three variables: satisfaction, perceived usefulness, and trust. The current results indicate that both constraint-based and dedication-based influences are important drivers of the intention to continue using online shopping websites. The data also shows that trust has the strongest total effect on online shoppers' intention to continue using online shopping websites. In addition, the results indicate that the antecedents of constraint-based influences, technical bonds (e.g., perceived operational competence and perceived website interactivity) and social bonds (e.g., perceived relationship investment, community building, and intimacy) have indirect positive effects on the intention to continue using online shopping websites. Based on these findings, this research suggests that online shopping websites should build constraint-based and dedication-based influences to enhance user's continued online shopping behaviors simultaneously.


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