Application of Technology Acceptance Model (TAM) in Consumer Behavioral Intention towards Online Shopping

2021 ◽  
Vol 12 (6) ◽  
pp. 3272-3284
Author(s):  
RKAR Kariapper
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Sampling Method ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Snowball Sampling ◽  
Digital Environments ◽  
Day To Day Operations ◽  
Online Shopping Behavior ◽  
Acceptance Model

Online shopping isasasas buying products or services via the internet using a computer or mobile platform. It provides a different policy and environment to both consumers and suppliers for having business activities in a digital environment than a traditional way. Some countries are highly adopted and utilizing online shopping for their day to day operations. There are some differences among countries in consumers’ buying behavior toward online shopping, which may be the reason for comfortability and reliability about the procedure and policies of digital environments. Online shopping is one of the convenient and best solutions for the busy life of today’s world. This study aims to identify those options for why users select online shopping rather than traditional shopping. The research model explained and predicted the behavioral intention and attitude towards online shopping. The convenient sampling method was used to select the sample units, and the Snowball sampling method was used to identify online shopping users. The questionnaire consists of two main sections. The first section analyzes the demographic factors related to online shopping. The second section included TAM variables. among the participants, 35(56%) were males, and 27(44%) females. The majority of 31(50%) of the online shopping users were between 25 to 30 years, and the rest (6%) were above 40 years. As expected, the experience of online shopping almost 34% of the respondents have less than ten years. Whereas the rest differ in their online shopping experience, those who used online shopping for 1-3 years stood at 31%. Moreover, 24% of the respondents have 3-5 years’ experience. Only a few respondents have more than five years’ experience. It stood for 11%. This study revealed that users comprehensively supported online shopping behavior except for four hypotheses. Thus, it could be concluded that people prefer online shopping because of their knowledge, usefulness, and attitude towards online shopping. The relation between attitude and behavioral intention is strongly positive and significant.

Consumer Perceptions of Factors Affecting Online Shopping Behavior

2021 ◽  
Vol 19 (2) ◽  
pp. 1-16
Author(s):  
Musrat Siyal ◽  
Saeed Siyal ◽  
Jun Wu ◽  
Debajyoti Pal ◽  
Muhammad Mujahid Memon
Keyword(s):  
International Students ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
Financial Risk ◽  
Online Shopping ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Chinese Consumers ◽  
Factors Affecting ◽  
Online Shopping Behavior

Online shopping is an emerging trend throughout the world. Likewise, it is used in China among Chinese consumers, but not all foreigners use it frequently due to several factors. This study discussed those factors which cause hindrance for foreigners to use online shopping and their behavior towards it. To do so, the authors have proposed the model by extending the technology acceptance model (TAM). The data were collected from the international students in China through a survey questionnaire and analyzed by SPSS to draw the results of the proposed relationships. The findings show that the online shopping behavior of international students in China is negatively related to financial risk and positively related to trust and ease of use. Moreover, purchase intention mediates these relationships. The results will be useful for consumers and online sellers to retain existing consumers and attract more foreigners studying in China. Moreover, the paper mentioned the implications and future directions of the study.

scholarly journals Evaluating the online shopping behavior among Egyptian college-educated community

2020 ◽  
Vol 5 (1) ◽  
pp. 21-37 ◽  
Author(s):  
Mayada M. Aref ◽  
Ahmed E. Okasha
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Shopping ◽  
Early Stage ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Stage Of Development ◽  
Online Shopping Behavior

Purpose In a dynamic environment, understanding the consumer’s behavior in an online market is critical for the development of online retailers’ strategies. In Egypt, although the number of internet users is growing rapidly, online shopping is at an early stage of development. In addition, there is a lack of knowledge about the behavior of Egyptians toward online shopping and the factors that influence their behavior. Design/methodology/approach To demonstrate the applicability of the technology acceptance model (TAM), this research applies an extended TAM to analyze the factors that impact the Egyptian consumers’ online shopping behavior. Structural equation modeling is used for fitting the data and testing the hypothesis. Findings Findings revealed that perceived enjoyment, perceived ease of use, social norm and perceived risk have significant influences on the respondents to shop online; while the site language effect was insignificant. Research limitations/implications This study has mainly four limitations. The first concerning the sample, it should cover diversified areas other than Cairo and should include respondents from different education levels. Future studies may consider using a national sample of current and potential online shoppers to be able to generalize the results. Second, the questionnaire should include questions about the levels of education and the level of income to analyze if they influence actual online shopping. Third, although the benefits of using online surveys such as reducing the costs and time and collecting data more accurately compared to paper-pencil surveys, the low response rate may lead to non-response bias. Finally, constructs such as website content, design, and response could be added to the TAM to examine different aspects of website functionalities on the actual shopping. Originality/value Considering that online shopping is still at the early stage of development in Egypt, there is a need to examine the factors that influence the behavior of Egyptian consumers while adopting online shopping. To fill in this gap, this study is analyzing the factors impacting the consumers’ decisions to shop online by examining a sample of students from the Faculty of Economics and Political Science, Cairo University. This study will contribute to providing an empirical application of the TAM on the Egyptian consumers in addition to, enhancing the knowledge of electronic retailers about the factors that drive consumers toward shopping online.

Compulsive Online Shopping in Malaysia

2018 ◽  
Vol 4 (2) ◽  
pp. 1
Author(s):  
Soo Cheng Chuah ◽  
Phaik Lian Ng ◽  
Noor Rita Mohamad Khan
Keyword(s):  
Sampling Method ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Compulsive Behavior ◽  
Reliable Test ◽  
Shopping Behaviour ◽  
The World ◽  
Klang Valley ◽  
Convenience Sampling ◽  
Online Shopping Behavior

The proliferation of e-commerce has induced the online shopping transactions around the world. The increase trend of online shopping illustrates that there is a dramatic increase in compulsive behavior on online shopping.  Shopping online could give an illusion to the consumers that they are not really spending money and become compulsive for many consumers. By adapting the questionnaires outlined, this study validates the compulsive online shopping scale to measure the compulsive online shopping behaviour in Malaysia context. A survey was conducted with a sample of 221 respondents based on convenience-sampling method in the Klang Valley. The factor analysis showed high reliable test of Cronbach alpha for the scales underlying the compulsive online shopping behavior. 

Shopping in Cyberspace

2014 ◽  
Vol 10 (3) ◽  
pp. 1-18 ◽  
Author(s):  
Han-Jen Niu
Keyword(s):  
Decision Making ◽  
Technology Acceptance ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Consumer Decision Making ◽  
Purchasing Behavior ◽  
Decision Making Styles ◽  
Online Shopping Behavior ◽  
Acceptance Model

Researchers have explored adolescents' online buying habits as the internet has developed and teenagers' incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 adolescents aged 16 to 30 in Taiwan were participants. Correlation, regression, and covariance analyses were used. Results show a positive correlation between adolescents' consumer decision-making styles and purchasing behavior (including planned and unplanned purchases). In addition, compulsive purchases under unplanned purchases showed a positive moderating effect. Recognition of ease of use in TAM had a positive moderating effect on compulsive purchases categorized under unplanned purchases. This research examined the moderating effect of variables in TAM, verifying their effects.

scholarly journals Research on Factors Affecting to Customers’ Intention to Online Shopping: Empirical Evidence in Vietnam Emerging Economy

2020 ◽  
Vol 17 ◽  
Keyword(s):  
Empirical Evidence ◽  
Behavioral Intention ◽  
Online Shopping ◽  
Emerging Economy ◽  
Shopping Behavior ◽  
Factors Affecting ◽  
Doing Business ◽  
Proposed Model ◽  
Online Shoppers ◽  
Online Shopping Behavior

The aim of study is to research the factors affecting customers’ intention to online shopping in Vietnam emerging economy. The study integrates TAM and TPB in that it added the reliability- law factor as a formative factor. The study’s results demonstrate that reliability –law factor greatly affects to the online shoppers’ behavioral intention. The study’s results indicate that the proposed model is applicable to measure the intention for online shopping of consumers in Vietnam, and finally it is concluded in this research that extending TPB and TAM with a reliability – law factor may be useful to know online shopping behavior and the intention of Vietnam’s consumers. Some recommendations are also suggested to the relevant state offices of Vietnam and the companies doing business in online shopping sector.

An Online Shopping Behavior Model Integrating Personality Traits, Perceived Risk, and Technology Acceptance

2015 ◽  
Vol 43 (1) ◽  
pp. 85-97 ◽  
Author(s):  
Wann-Yih Wu ◽  
Ching-Ching Ke
Keyword(s):  
Personality Traits ◽  
Technology Acceptance ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Shopping ◽  
Meta Analysis ◽  
Influential Factors ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Online Shopping Behavior

The popularity of electronic commerce is growing rapidly. However, previous studies regarding shopping online are rather fragmented in nature, and do not integrate their work into a comprehensive research framework to consider simultaneously the issues of motivation, risk, and trust. We conducted a meta-analysis to integrate the findings of previous researchers and to provide a more complete framework of online shopping behavior, based on the models of personality traits, perceived risk, and technology acceptance. We investigated the mediating effects of attitude and trust, and the direct and indirect effects on the 3 models showed different outcomes. Structural equation modeling was used to establish the relationships among the influential factors of personality traits, perceived risk, and technology acceptance with regard to online shopping intention.

Shopping in Cyberspace

2015 ◽  
pp. 1118-1135
Author(s):  
Han-Jen Niu
Keyword(s):  
Decision Making ◽  
Technology Acceptance ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Consumer Decision Making ◽  
Purchasing Behavior ◽  
Decision Making Styles ◽  
Online Shopping Behavior ◽  
Acceptance Model

Researchers have explored adolescents' online buying habits as the internet has developed and teenagers' incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 adolescents aged 16 to 30 in Taiwan were participants. Correlation, regression, and covariance analyses were used. Results show a positive correlation between adolescents' consumer decision-making styles and purchasing behavior (including planned and unplanned purchases). In addition, compulsive purchases under unplanned purchases showed a positive moderating effect. Recognition of ease of use in TAM had a positive moderating effect on compulsive purchases categorized under unplanned purchases. This research examined the moderating effect of variables in TAM, verifying their effects.

scholarly journals Pengaruh Kegunaan dan Kemudahan Penggunaan Situs Belanja terhadap Sikap Belanja Online yang Dimoderasi oleh Keahlian dan Kebutuhan untuk Berinteraksi bagi Pengguna Internet

2013 ◽  
Vol 2 (2) ◽  
pp. 27
Author(s):  
Erminati Pancaningrum ◽  
Andriya Risdwiyanto
Keyword(s):  
Online Shopping ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Measurement Scale ◽  
Moderator Variable ◽  
Interaction Variables ◽  
Online Shopping Behavior ◽  
Technological Acceptance Model ◽  
Acceptance Model ◽  
Main Instrument

<span class="fontstyle0">In predicting acceptance of computers by users as a major tool in doing internet access, particularly on access to online shopping, using the measurement scale of the development of the theory of Technological Acceptance Model (TAM). In this study examines the influence of usability and ease of use of online shopping behavior. Also assess the expertise and the need to interact with consumers as a moderator variable in the relationship between usability and ease of use with online shopping attitude. The purpose of this study were (1) analyze the influence of expediency, (2) ease of use of online shopping behavior. (3) Analyze the variables will moderate the influence of expertise whether expediency of online shopping attitudes. (4) Analyze the variables will moderate the influence of expertise whether it easier to interact on online shopping attitudes need to interact. (5) to analyze the variable needs to interact whether to moderate the influence of expediency of online shopping attitudes. (6) to analyze the variable needs to interact whether to moderate the influence of ease of use of online shopping behavior. This research was conducted by taking samples of Internet users in the city of Jombang. The main instrument of data collection in the form of questionnaires and measured with a 5-point Likert scale. Questionnaires were sent to respondents via the internet cafe, free wifi areas, campuses, schools and offices. The number of respondents in this study 122 respondents. Data analysis methods used are Moderated Regression Analysis (MRA). From the analysis it was shown that the variable usefulness and ease of use significantly influences online shopping behavior. Variable expertise to significantly moderate the effect of the use of online shopping behavior, but did not moderate the influence of ease of use of online shopping behavior. While the need for interaction variables did not significantly moderate the effect of usefulness and ease of use of online shopping behavior.</span>

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