Empirical investigation of factors affecting online shopping behavior

2021 ◽  
Vol 7 (3D) ◽  
pp. 363-377
Author(s):  
Qaribu Yahaya Nasidi ◽  
Muhamad Fazil bin Ahmad ◽  
Murtala Garba ◽  
Isyaku Hassan ◽  
Musa Barau Gamji
Keyword(s):  
Online Shopping ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Factors Affecting ◽  
Online Risk ◽  
Online Sales ◽  
Online Shoppers ◽  
Negative Effect ◽  
Online Stores ◽  
Online Shopping Behavior

This study aims to examine advertising, online risk, perceived usefulness, and reliability as factors affecting online shopping behavior among subscribers of online stores in Nigeria. This research adopted a quantitative approach in which a self-administered questionnaire was used to collect data. The respondents consist of 375 subscribers of online stores who had prior online shopping experiences from an online store based in Nigeria. The study used Smart-PLS for data analysis. The findings revealed that advertising and perceived usefulness have a significant positive effect on online shopping behavior. On the other hand, online risk has a negative effect on online shopping behavior. Additionally, there is a positive relationship between reliability and online shopping behavior. This research could be a valuable guideline for online firms to make informed decisions on how to increase online sales. Additionally, this research could advance online shoppers’ knowledge, particularly Nigerians, regarding online shopping.

An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior

2014 ◽  
Vol 10 (2) ◽  
pp. 45-60 ◽  
Author(s):  
Pingjun Jiang ◽  
David B. Jones
Keyword(s):  
Empirical Investigation ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Factors Affecting ◽  
Online Purchases ◽  
Attitudinal Factors ◽  
High Preference ◽  
Online Shoppers ◽  
Online Stores ◽  
Online Shopping Behavior

Few studies in the literature on electronic commerce provide empirical investigation of consumer behavior in the international online shopping context. This study identifies and discusses factors that influence international online purchases and profile the characteristics of those who purchase and those who do not purchase from online stores overseas in three main categories: the online shopping experiential factors, the international shopping motivational factors, and the international trust attitudinal factors. The international online shoppers tend to highly trust foreign vendors and have high preference of and confidence in online shopping. More importantly, these shoppers are knowledge of shopping sites' hosting countries and strongly believe in those sites' global propensity. The paper makes contributions towards new knowledge and understanding of how international online shoppers differ from non-shoppers.

The Roles of Constraint-Based and Dedication-Based Influences on User's Continued Online Shopping Behavior

2012 ◽  
Vol 15 (3) ◽  
pp. 1177-1200
Author(s):  
Su-Chao Chang ◽  
Chi-Min Chou
Keyword(s):  
Online Shopping ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Positive Effects ◽  
Online Shoppers ◽  
Online Shopping Behavior ◽  
Website Interactivity ◽  
Relationship Investment ◽  
Intention To Continue

The objective of this study was to determine empirically the role of constraint-based and dedication-based influences as drivers of the intention to continue using online shopping websites. Constraint-based influences consist of two variables: trust and perceived switching costs. Dedication-based influences consist of three variables: satisfaction, perceived usefulness, and trust. The current results indicate that both constraint-based and dedication-based influences are important drivers of the intention to continue using online shopping websites. The data also shows that trust has the strongest total effect on online shoppers' intention to continue using online shopping websites. In addition, the results indicate that the antecedents of constraint-based influences, technical bonds (e.g., perceived operational competence and perceived website interactivity) and social bonds (e.g., perceived relationship investment, community building, and intimacy) have indirect positive effects on the intention to continue using online shopping websites. Based on these findings, this research suggests that online shopping websites should build constraint-based and dedication-based influences to enhance user's continued online shopping behaviors simultaneously.

scholarly journals Research on Factors Affecting to Customers’ Intention to Online Shopping: Empirical Evidence in Vietnam Emerging Economy

2020 ◽  
Vol 17 ◽  
Keyword(s):  
Empirical Evidence ◽  
Behavioral Intention ◽  
Online Shopping ◽  
Emerging Economy ◽  
Shopping Behavior ◽  
Factors Affecting ◽  
Doing Business ◽  
Proposed Model ◽  
Online Shoppers ◽  
Online Shopping Behavior

The aim of study is to research the factors affecting customers’ intention to online shopping in Vietnam emerging economy. The study integrates TAM and TPB in that it added the reliability- law factor as a formative factor. The study’s results demonstrate that reliability –law factor greatly affects to the online shoppers’ behavioral intention. The study’s results indicate that the proposed model is applicable to measure the intention for online shopping of consumers in Vietnam, and finally it is concluded in this research that extending TPB and TAM with a reliability – law factor may be useful to know online shopping behavior and the intention of Vietnam’s consumers. Some recommendations are also suggested to the relevant state offices of Vietnam and the companies doing business in online shopping sector.

scholarly journals FACTORS AFFECTING THE DECISION TO SHOP ONLINE VIA E-COMMERCE PLATFORMS IN VIETNAM

2020 ◽  
Vol 37 (01) ◽  
Author(s):  
CUONG NGUYEN ◽  
TOAN DO
Keyword(s):  
Perceived Risk ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Perceived Ease Of Use ◽  
Business Managers ◽  
Factors Affecting ◽  
Managerial Implications ◽  
Online Shopping Behavior

The purpose of this study is to develop a better understanding of factors affecting online shopping behavior via e-commerce platforms among Vietnamese consumer. The survey was conducted online by 346 consumers in Vietnam to test the proposed conceptual model of online shopping intention using multiple regression analysis. The research methodology used in this study is combining TAM and TPB (C-TAM-TPB). The results support all proposed hypotheses. Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Social Influence and Awareness of Behavior Control are the factors that have direct impacts (positive and negative) on online shopping decisions of Vietnamese consumers via e-commerce platforms. Based on the findings, business managers can have a better understanding of online shopping behavior of Vietnamese consumers. Especially, e-commerce marketers should develop strategies to promote customers' purchasing decisions among Vietnamese consumers. There is positive evidence to show that Vietnamese e-commerce platforms have enormous potentials for development; meanwhile, the ecommerce industry in Vietnam are becoming more competitive. The findings of this study are expected to help marketers and businesses remain competitive via proposed managerial implications.

Consumer Perceptions of Factors Affecting Online Shopping Behavior

2021 ◽  
Vol 19 (2) ◽  
pp. 1-16
Author(s):  
Musrat Siyal ◽  
Saeed Siyal ◽  
Jun Wu ◽  
Debajyoti Pal ◽  
Muhammad Mujahid Memon
Keyword(s):  
International Students ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
Financial Risk ◽  
Online Shopping ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Chinese Consumers ◽  
Factors Affecting ◽  
Online Shopping Behavior

Online shopping is an emerging trend throughout the world. Likewise, it is used in China among Chinese consumers, but not all foreigners use it frequently due to several factors. This study discussed those factors which cause hindrance for foreigners to use online shopping and their behavior towards it. To do so, the authors have proposed the model by extending the technology acceptance model (TAM). The data were collected from the international students in China through a survey questionnaire and analyzed by SPSS to draw the results of the proposed relationships. The findings show that the online shopping behavior of international students in China is negatively related to financial risk and positively related to trust and ease of use. Moreover, purchase intention mediates these relationships. The results will be useful for consumers and online sellers to retain existing consumers and attract more foreigners studying in China. Moreover, the paper mentioned the implications and future directions of the study.

Difficulty in Transition

2021 ◽  
pp. 1144-1156
Author(s):  
Chand Prakash Saini
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Social Risk ◽  
Security Risk ◽  
Online Retailing ◽  
Privacy Risk ◽  
Security Risks ◽  
Online Shoppers ◽  
Product Risk ◽  
Online Shopping Behavior

The purpose of this article is to identify and study various risks that stop potential online shoppers to shop online. A total of 268 potential online shoppers were personally surveyed with a structured questionnaire. These respondents were from Gurgaon city. Exploratory factor analysis and regression analysis were used to assess the potential consumers' risk perception towards online retailing. It was found that potential online shoppers considered product risk, privacy risk, time risk, social risk, and security risk to be important while thinking of online shopping. Among all these risks security risks were found to be on potential online buyers' minds followed by product risk, social risk, privacy risk, and time risk. Online shopping behavior was the dependent variable in the study.

scholarly journals Strategic Behavior of E-Commerce Businesses in Online Industry of Electronics from a Customer Perspective

2020 ◽  
Vol 10 (4) ◽  
pp. 78
Author(s):  
Zuzana Svobodová ◽  
Jaroslava Rajchlová
Keyword(s):  
Quantitative Research ◽  
Strategic Behavior ◽  
Online Shopping ◽  
Financial Analysis ◽  
Shopping Behavior ◽  
Financial Strategy ◽  
Online Sales ◽  
Long Run ◽  
Progressive Growth ◽  
Online Shopping Behavior

The issue of online shopping behavior is gaining importance with the continued development of e-commerce. E-commerce businesses that aim to be successful in the online market in the long run must consider the factors of online shopping behavior when creating and implementing their e-commerce strategy. This paper is focused on the strategic behavior of e-commerce from a perspective of the online customer. The aim of the paper is to evaluate the strategic position of e-commerce businesses that focus on online sales of electronics, based on their strategic behavior from the customer’s perspective. The first objective is to identify the current factors of online shopping behavior in the industry of online electronics. The second obejctive is to identify the current economic performance and financial strategy of e-commerce businesses and their relevance to strategic behavior in e-commerce. The third objective is to identify the possible differences in strategic behavior of e-commerce SMEs and e-commerce large businesses. The research methods employed were: situation analysis, benchmarking, quantitative research, selected methods of financial analysis. The selected methods of statistical induction were chosen to verify the research hypotheses. A research sample of 89 e-commerce businesses selling online electronics was selected for this research. It was found that most e-commerce businesses apply a balanced e-strategy based on the assessed factors of online shopping behavior that does not correspond to the progressive growth of e-commerce. Fifteen factors were identified that influence customers when choosing and buying electronics online. It was also found that the strategic behavior of e-commerce businesses is influenced by factors of online shopping behavior. Finally, it was found that the current balanced e-strategy of e-commerce businesses does not correspond with conservative financial strategy.

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