scholarly journals DETERMINING COMPETITIVE ADVANTAGE: THE ANALYTIC HIERARCHY PROCESS

2004 ◽  
Vol 5 (4) ◽  
pp. 205-215 ◽  
Author(s):  
Renata Korsakiene
Keyword(s):  
Analytic Hierarchy Process ◽  
Competitive Advantage ◽  
New Technologies ◽  
Urgent Problem ◽  
Analytic Hierarchy ◽  
Innovative Strategies ◽  
The Analytic Hierarchy Process ◽  
Hierarchy Process

Fundamental changes initiated by globalisation, new technologies, intensive competition, fluctuating demand of consumers, as well as economical and political changes encourage managers to be pro‐active, take greater risks and choose innovative strategies. Besides that, a company's ability to gain competitive advantage becomes an urgent problem. However, the managers lack a clear approach to the determination of competitive advantage. That is why the article analyses some important aspects concerning company's competitive advantage and presents the results of the determination of company's competitive advantage by using analytic hierarchy process.

scholarly journals A Method of Assigning Weights Using a Ranking and Nonhierarchy Comparison

2016 ◽  
Vol 2016 ◽  
pp. 1-9 ◽  
Author(s):  
Bangweon Song ◽  
Seokjoong Kang
Keyword(s):  
Analytic Hierarchy Process ◽  
Pairwise Comparison ◽  
Analytic Hierarchy ◽  
Single Level ◽  
Consistency Ratio ◽  
Whole Number ◽  
The Analytic Hierarchy Process ◽  
Hierarchy Process

The analytic hierarchy process (AHP) has advantages that the whole number of comparisons can be reduced via a hierarchy structure and the consistency of responses verified via a consistency ratio. However, at the same time, the AHP has disadvantages that values vary according to the form of hierarchy structure and it is difficult to maintain consistency itself among responses. If the number of comparisons can be reduced, a comparison within a single level is optimal, and if comparison can be made while the priority among entities is maintained, consistency may be automatically maintained. Thus, in this study, we propose a method of assigning weights, which applies hierarchy structure of AHP and pairwise comparison but complements the disadvantages of AHP. This method has advantages that the number of comparisons can be reduced and also consistency is automatically maintained via determination of priorities first on multiple entities and subsequent comparisons between entities with adjoined priorities.

scholarly journals Evaluation of the Performance of E-Commerce Using the Analytic Hierarchy Process (AHP): Business Perspectives on E-Commerce

2017 ◽  
Vol 2 (2) ◽  
pp. 20
Author(s):  
Sid Sirisukha
Keyword(s):  
Analytic Hierarchy Process ◽  
Competitive Advantage ◽  
Domain Knowledge ◽  
Analytic Hierarchy ◽  
Business Innovation ◽  
Business People ◽  
Business Executives ◽  
Management Processes ◽  
The Analytic Hierarchy Process ◽  
Hierarchy Process

The purpose of this study is to employ the Analytic Hierarchy Process (AHP) to evaluate electronic commerce (e- commerce) types. An important contribution of this study is the identification of business perspectives on ecommerce types. This study articulates distinctive characteristics of the types of e- commerce and management processes that extend the range of applicability across diverse business segments. The Analytic Hierarchy Process (AHP) helps the decision maker such as business executives to prioritize alternatives in B2B, B2C, and C2B as e- commerce types, so that the best one can be selected. As business innovation has relied increasingly on partnerships between business and supplier, there is a different perspective of how business executives view their business process and competitive advantage. Based on the findings from this study, one important way for business people to be heard is to devote their time to create competitive advantage and develop shared domain knowledge which appear as the most influential construct in the AHP model. Business executives need to understand the leverage points of the industry, the history and current issues of the e-commerce, and to learn to apply business- oriented objectives in the application of technology to gain competitive advantage. This change in view would help focus their attention on e-commerce technology and ideas that will produce the most benefit and create competitive advantage, rather than those that offer the most technical promise.

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