scholarly journals THE EFFECTS OF PUBLIC R&D SUBSIDIZED LOANS ON FIRMS’ R&D OUTPUTS: EVIDENCE FROM CHINA

2021 ◽  
Vol 22 (6) ◽  
pp. 1655-1678
Author(s):  
Yuchen Gao ◽  
Si Zhang ◽  
Yimei Hu
Keyword(s):  
Panel Data ◽  
New Product ◽  
Manufacturing Firms ◽  
Jiangsu Province ◽  
Empirical Examination ◽  
Different Types ◽  
Patent Applications ◽  
Market Driven ◽  
Product Sales

R&D subsidized loans (tiexi daikuan) is an effective market-driven solution to promote firms’ R&D outputs, including patent applications and new product sales, in China. However, empirical examination on the effects of subsidized loans is insufficient. Using a panel data of manufacturing firms of Jiangsu Province from 2010 to 2014, the study investigates the effects of R&D subsidized loans on firms’ R&D outputs in comparison to that of the direct R&D grants. The results show that R&D subsidized loan recipients significantly outperform those who only receive direct grants in terms of new product sales. Meanwhile, subsidized loans inhibit the recipients’ exploratory patent applications and discourage R&D activities with higher risks. This study contributes to R&D subsidy literature and extends the knowledge in the roles of different types of public sponsorships on firms’ innovation.

scholarly journals Marketing and Design in Organisational New Product Development: Early Evidence From New Zealand Manufacturing Firms

2021 ◽  
Author(s):  
◽  
Susan Sun
Keyword(s):  
New Zealand ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Manufacturing Firms ◽  
Empirical Examination ◽  
Web Based ◽  
Marketing Influence ◽  
Early Evidence ◽  
The Individual

<p>The multidisciplinary nature of organisational new product development (NPD) suggests that the development of successful new products is dependent upon the individual and combined efforts of various functions. Despite being recognised as two highly important disciplines in NPD, marketing and design have received little empirical examination of their roles in the NPD process and their effects on NPD outcome. In order to address this gap within the literature, the objectives of this thesis were to assess the presence of marketing and design in NPD, explore the nature of the marketing-design relationship, and examine the effects of marketing influence, design influence, and the level of marketing-design connectedness on NPD outcome. The study was set within the New Zealand context and data was collected via a web-based survey from 91 manufacturing firms that adopted both marketing and design in their NPD programmes. The results showed marketing and design to be two highly influential functions in NPD. Both functions were also found to be strongly involved in the NPD process. A positive relationship was found between marketing and design’s functional influence, which suggested the possibility of an interdependent relationship between the two disciplines. Finally, marketing and design were found to affect different aspects of NPD outcome, with marketing positively affecting product innovativeness, and design positively affecting process proficiency and financial performance. The research has implications for the future development of marketing, design, and NPD theories, as well as for managers seeking to improve their NPD activities through the alignment of their marketing and design functions.</p>

FIRM OWNERSHIP AND THE DETERMINANTS OF SUCCESS AND FAILURE IN NEW PRODUCT DEVELOPMENT: AN EMPIRICAL STUDY OF MANUFACTURING FIRMS IN THE GUANGDONG PROVINCE OF CHINA

2007 ◽  
Vol 11 (04) ◽  
pp. 539-564 ◽  
Author(s):  
ZHONGQI JIN ◽  
ZHIHONG LI
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Joint Venture ◽  
Guangdong Province ◽  
New Product ◽  
Manufacturing Firms ◽  
Firm Ownership ◽  
Different Types ◽  
Survey Results ◽  
New Perspective

This paper generates a new perspective on the growing literature in new product development (NPD): firm ownership and the determinants of success and failure of NPD firms operating in a Chinese region which has experienced unprecedented change. Cooper and Kleinschmidt's conceptual framework is utilised. 126 new product projects, from 84 firms were investigated using a structured survey. Results are compared with those from studies in Canada, Korea, Japan and Slovenia. Contrary to other studies' findings, a hostile market environment was found to be facilitative rather than a major de-facilitator. We then further examined NPD activities in three different types of manufacturing firms in Guangdong: state-owned, joint venture/foreign owned and private firms. A comparison with an earlier study conducted in China focusing mainly on state-owned firms is made and the paper concludes by drawing out implications for managers operating in China.

scholarly journals Marketing and Design in Organisational New Product Development: Early Evidence From New Zealand Manufacturing Firms

2021 ◽  
Author(s):  
◽  
Susan Sun
Keyword(s):  
New Zealand ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Manufacturing Firms ◽  
Empirical Examination ◽  
Web Based ◽  
Marketing Influence ◽  
Early Evidence ◽  
The Individual

<p>The multidisciplinary nature of organisational new product development (NPD) suggests that the development of successful new products is dependent upon the individual and combined efforts of various functions. Despite being recognised as two highly important disciplines in NPD, marketing and design have received little empirical examination of their roles in the NPD process and their effects on NPD outcome. In order to address this gap within the literature, the objectives of this thesis were to assess the presence of marketing and design in NPD, explore the nature of the marketing-design relationship, and examine the effects of marketing influence, design influence, and the level of marketing-design connectedness on NPD outcome. The study was set within the New Zealand context and data was collected via a web-based survey from 91 manufacturing firms that adopted both marketing and design in their NPD programmes. The results showed marketing and design to be two highly influential functions in NPD. Both functions were also found to be strongly involved in the NPD process. A positive relationship was found between marketing and design’s functional influence, which suggested the possibility of an interdependent relationship between the two disciplines. Finally, marketing and design were found to affect different aspects of NPD outcome, with marketing positively affecting product innovativeness, and design positively affecting process proficiency and financial performance. The research has implications for the future development of marketing, design, and NPD theories, as well as for managers seeking to improve their NPD activities through the alignment of their marketing and design functions.</p>

The impact of pre- and post-launch publicity and advertising on new product sales

2015 ◽  
Vol 32 (4) ◽  
pp. 408-417 ◽  
Author(s):  
Alexa B. Burmester ◽  
Jan U. Becker ◽  
Harald J. van Heerde ◽  
Michel Clement
Keyword(s):  
New Product ◽  
Product Sales ◽  
The Impact
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