Abstract
The importance of biodiversity conservation is gradually being recognized worldwide, and 2020 was the final year of the Aichi Biodiversity Targets formulated at the 10th Conference of the Parties to the Convention on Biological Diversity (COP10) in 2010. Unfortunately, the majority of the targets were assessed as unachievable. While it is essential to measure public awareness of biodiversity when setting the post-2020 targets, it is also a difficult task to propose a method to do so. This study provides a diachronic exploration of the discourse on “biodiversity” from 2010 to 2020, using Twitter posts, in combination with sentiment analysis and topic modeling, which are commonly used in data science. Through the aggregation and comparison of n-grams, the visualization of eight types of emotional tendencies using the NRC emotion lexicon, the construction of topic models using Latent Dirichlet allocation (LDA), and the qualitative analysis of tweet texts based on these models, I was able to classify and analyze unstructured tweets in a meaningful way. The results revealed the evolution of words used with “biodiversity” on Twitter over the past decade, the emotional tendencies behind the contexts in which “biodiversity” has been used, and the approximate content of tweet texts that have constituted topics with distinctive characteristics. While the search for people's awareness through SNS analysis still has many limitations, it is undeniable that important suggestions can be obtained. In order to further refine the research method, it will be essential to improve the skills of analysts and accumulate research examples as well as to advance data science.
Integrated topic modeling and sentiment analysis: a review rating prediction approach for recommender systems
