scholarly journals Data Mining Technology Adoption in Institutions of Higher Learning: A Conceptual Framework Incorporating Technology Readiness Index Model and Technology Acceptance Model 3

2014 ◽  
Vol 14 (18) ◽  
pp. 2129-2138 ◽  
Author(s):  
Muslihah Wook ◽  
Zawiyah M. Yusof ◽  
Mohd Zakree Ahmad Nazri
Keyword(s):  
Data Mining ◽  
Technology Adoption ◽  
Conceptual Framework ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Higher Learning ◽  
Technology Readiness ◽  
Index Model ◽  
Institutions Of Higher Learning ◽  
Acceptance Model

Mobile commerce adoption among the bottom of the pyramid: a case of street vendors in Thailand

2019 ◽  
Vol 10 (1) ◽  
pp. 193-213 ◽  
Author(s):  
Tanikan Pipitwanichakarn ◽  
Nittaya Wongtada
Keyword(s):  
Technology Adoption ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Street Vendors ◽  
Content Type ◽  
Acceptance Model

Purpose This study aims to investigate the applicability of technology acceptance model in explaining technology adoption among street vendors in Thailand as a representation of emerging economies. Design/methodology/approach A pen-and-pencil survey was administered to 370 street vendors in Bangkok; 356 usable surveys were analyzed for a completed rate of 96.2 per cent. Structural equation modeling was used to analyze the data. Findings This study contributes to the existing technology acceptance literature as follows: First, the predictive power of the technology acceptance model is strong and holds true for street vendors. Second, it revealed that the relationship of entrepreneurial orientation and technology adoption is completely connected through the decision-making process (i.e. trust and system characteristics, otherwise known as usefulness and ease of use). Finally, the degree of product differentiation strengthens the positive relationship between perceived usefulness and the intention to use mobile commerce. Originality/value This study advances the previous research on e-commerce adoption in settings outside the formal sector. More specifically, this study developed and validated the extended technology acceptance model in the smallest-scale of entrepreneurs, street vendors, to increase the understanding of the adoption of m-commerce.

scholarly journals Drivers for Teleconsultation Acceptance in Brazil: Patients’ Perspective during the COVID-19 Pandemic

2022 ◽  
Vol 26 (2) ◽  
Author(s):  
Marcus Rodrigues Peixoto ◽  
Jorge Brantes Ferreira ◽  
Laís Oliveira
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Healthcare Services ◽  
Structural Equations ◽  
Perceived Usefulness ◽  
Personal Contact ◽  
Technology Readiness ◽  
Quality Healthcare ◽  
Intention To Adopt ◽  
Acceptance Model

ABSTRACT Context: teleconsultation can be a strategic technological tool for patients to access quality healthcare while dealing with resource challenges within health industry. It can be particularly relevant during and after the COVID-19 pandemic, when the social distancing world had to scramble for new technological solutions to offer quality healthcare services with reduced personal contact. Objective: our research proposes an integrative technology acceptance model to evaluate the drivers of teleconsultation adoption by patients, aligning constructs from the technology acceptance model with other drivers, such as technology readiness, trust, and self-efficacy. Methods: analyses included descriptive statistics and structural equations modeling based on survey’s data from a sample of 415 consumers. Results: results indicate significant relationships between the assessed constructs, with particular relevance on the effects of perceived usefulness, anteceded by trust and technology readiness, on attitude and intention to use teleconsultation. Conclusion: our findings provide helpful insights for health organizations and regulators associated with the diffusion of teleconsultation. The study findings also indicate that the challenging COVID-19 pandemic context may be affecting patients’ intention to adopt teleconsultation.

scholarly journals Students' Perception of the Use of Technology in Education

2020 ◽  
Vol 5 (15) ◽  
pp. 117-122
Author(s):  
Nur Zaimah Ubaidillah ◽  
Nur Nadhira Baharuddin ◽  
Nurizwani Kasil ◽  
Farhana Ismail
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Higher Learning ◽  
Technology In Education ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Acceptance Model

The changes that happen in technology recently have brought about significant changes in the field of education where it can improve the quality of knowledge with the invention of technology is creative, unique, and of course, it is beneficial to us especially among students. There is a growing number of interests in how these technological platforms are perceived by the users (students) and the effectiveness of these platforms. For this reason, it is essential to investigate the easiness and usefulness of such technology being currently used by students. To further understand the issue, the role of students' perception plays an essential role in the use of technology in education. Therefore, this study focuses on the students' understanding of the use of technology in learning among students at the University Malaysia Sarawak (UNIMAS) by applying the Technology Acceptance Model (TAM). Besides, this is an exploratory study on the impact of TAM on students' perception. An online questionnaire has been distributed, and a total of 113 respondents were collected, which aims to gather insight on the use of technology in the learning system at UNIMAS. Moreover, this study has used various analysis methods such as descriptive analysis, reliability test, factor analysis, and Pearson correlation coefficient and Partial Least Square- Structural Equation Model (PLS-SEM) to investigate the role of perceived ease of use and perceived usefulness in determining the usage of technology in the higher learning institution. The findings in this study revealed that there is a positive relationship from perceived ease of use towards the use of technology among students. The outcome of the study identifies that there is a satisfactory level of technology usage among the respondents. The results also suggest that policymakers should ensure the innovation of technology to consider the ease of use and usefulness of technology (via training and providing mobile-friendly applications) to assist students' learning in the higher learning institution. The limitations of this study are that the sample is collected at the undergraduate level. It is recommended for future research to include respondents from postgraduate levels to see any difference in their perception of technology. Keywords: Technology acceptance model; perception of technology eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v5i15.2374.

scholarly journals Readiness Factors and Consumer Acceptance of Technology in Mobile Telephony

2014 ◽  
Vol 2 (1) ◽  
pp. 77-91
Author(s):  
Lucilla Andrade Sousa Cunha ◽  
Jussara Goulart da Silva ◽  
Rejane Alexandrina Domingues Pereira do Prado ◽  
Marli Auxiliadora da Silva
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Technology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Four Dimensions ◽  
Mobile Phone Technology ◽  
Acceptance Model ◽  
Main Factor

This study aims at analyzing the variables of use and contact of users regarding to products and services of mobile phone technology. Technological innovation stands in the enterprise, enabling growth and creation of new products and services. In the theoretical framework, we used the technology readiness model, from users beliefs and feelings represented by four dimensions: optimism, innovativeness, discomfort and insecurity. It also highlights the technology acceptance model and presents two important constructs as perceived usefulness and ease of use. In short, the factors that support the technology readiness model could be preceding the technology acceptance model. To conduct this study, a field survey of students at the Federal University of Uberlândia / Campus FACIP was carried out. Results indicate optimism as the main factor to accept new mobile technology, due to the fact that the mobile devices provide benefits to people's lives and prompt them a positive attitude toward mobile technology. The perception of the user to purchase a mobile device is directly related to its usefulness and ease of handling of the technology.

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