Mobile commerce adoption among the bottom of the pyramid: a case of street vendors in Thailand

Purpose This study aims to investigate the applicability of technology acceptance model in explaining technology adoption among street vendors in Thailand as a representation of emerging economies. Design/methodology/approach A pen-and-pencil survey was administered to 370 street vendors in Bangkok; 356 usable surveys were analyzed for a completed rate of 96.2 per cent. Structural equation modeling was used to analyze the data. Findings This study contributes to the existing technology acceptance literature as follows: First, the predictive power of the technology acceptance model is strong and holds true for street vendors. Second, it revealed that the relationship of entrepreneurial orientation and technology adoption is completely connected through the decision-making process (i.e. trust and system characteristics, otherwise known as usefulness and ease of use). Finally, the degree of product differentiation strengthens the positive relationship between perceived usefulness and the intention to use mobile commerce. Originality/value This study advances the previous research on e-commerce adoption in settings outside the formal sector. More specifically, this study developed and validated the extended technology acceptance model in the smallest-scale of entrepreneurs, street vendors, to increase the understanding of the adoption of m-commerce.

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Leveraging the technology acceptance model for mobile commerce adoption under distinct stages of adoption

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-10-2018-0448 ◽

2019 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Tanikan Pipitwanichakarn ◽

Nittaya Wongtada

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Service Providers ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Street Vendors ◽

Content Type ◽

Perceived Enjoyment ◽

Acceptance Model

Purpose The purpose of this paper is to investigate the role of trust and perceived enjoyment in the technology acceptance model by distinguishing distinct stages of adoption among street vendors (initial and advanced adoption stage). Design/methodology/approach Face-to-face interviews using a structured questionnaire were conducted with 430 street vendors in Bangkok; 415 usable surveys were analyzed. By applying K-means cluster analysis, two segments were found with 200 initial and 215 advanced adopters. A multi-group analysis was employed to investigate differences of relationships between the two groups. Findings The findings reveal significant similarities and dissimilarities between the two groups of vendors. Both initial and advanced adopters emphasize trust of service providers. The first group relies more on perceived ease of use and perceived enjoyment in motivating m-commerce adoption but depends less on perceived usefulness. On the contrary, for the latter group, the influence of perceived ease of use and perceived enjoyment significantly decreases, but the effect of perceived usefulness significantly increases. Practical implications This study sheds light on the managerial implications related to how service providers can tailor their marketing strategies to target vendors in disparate diffusion stages, and it encourages building trust between partners over time. Originality/value Due to the lack of theoretical and managerial understanding of factors that drive m-commerce adoption for micro businesses, this study identifies distinct adoption stages and offers valuable insights into the similarities and differences among initial and advanced adopters.

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A comprehensive examination of consumers' intentions to use food delivery apps

British Food Journal ◽

10.1108/bfj-06-2021-0655 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Han Wen ◽

Sanjukta Pookulangara ◽

Bharath M. Josiam

Keyword(s):

Theory Of Planned Behavior ◽

Technology Acceptance ◽

Planned Behavior ◽

Technology Acceptance Model ◽

Food Delivery ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Content Type ◽

Acceptance Model

PurposeGuided by the theory of planned behavior and the technology acceptance model, the purpose of this study was to comprehensively examine the factors that affect consumers' intentions to continue to use food delivery apps by developing and testing a research model and examining the differences between consumers with different demographic characteristics or behavior changes during the coronavirus disease 2019 (COVID-19) pandemic.Design/methodology/approachAn online survey instrument was developed, and 316 valid responses were collected. A measurement model was developed and tested by using the structural equation modeling partial least squares (SEM-PLS) method.FindingsThe four basic constructs in the theory of planned behavior model (attitude, subjective norms, perceived behavioral control and trust) positively predicted consumers' intentions to continue to use food delivery apps. Predictors (including perceived innovativeness, hedonic and utilitarian motivations, perceived usefulness, perceived ease of use, and food safety risk perception) of these four basic constructs were also identified and confirmed. Multigroup analyses were conducted, and differences were found between male and female consumers and those with different ordering frequencies during the COVID-19 pandemic.Originality/valueThis study expanded the application of the theory of planned behavior by examining consumers' intentions to continue using food delivery apps and improved the authors’ understanding of this theory. Further, the successful application of the technology acceptance model improved the authors’ understanding of consumers' attitudes and behavioral intentions related to food delivery app usage.

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Predicting intention to follow online restaurant community advice: a trust-integrated technology acceptance model

European Journal of Management and Business Economics ◽

10.1108/ejmbe-01-2021-0036 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Aya K. Shaker ◽

Rasha H.A. Mostafa ◽

Reham I. Elseidi

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Structural Equation ◽

Online Reviews ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Content Type ◽

Acceptance Model

PurposeThis research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived usefulness, perceived ease of use, attitude and trust on the intention to follow online advice.Design/methodology/approachThe data were collected from 360 members of online restaurant communities on Facebook and analyzed using structural equation modeling (SEM).FindingsThe findings revealed that trust, perceived usefulness and attitude are key predictors of the intention to follow online restaurant community advice.Originality/valueExtant research on the influence of online reviews on consumer behavior in the restaurant industry has largely focused on the characteristics of the review, reviewers or readers. Moreover, other studies have investigated consumers' motivations to write online restaurant reviews. This study, however, takes a different approach and examines what drives consumers to follow the advice from online restaurant communities.

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Analisis Penggunaan E-Commerce Terhadap Peningkatan Permintaan Kuantitas Produk Pada UMKM di Kabupaten Banyumas (Suatu Pendekatan Teori Technology Acceptance Model)

JURNAL ILMU MANAJEMEN DAN BISNIS ◽

10.17509/jimb.v10i1.15371 ◽

2019 ◽

Vol 10 (1) ◽

pp. 63-74

Author(s):

Dona Primasari ◽

Sudjono Sudjono ◽

Nining Abriani

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Structural Equation ◽

Sampling Technique ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Acceptance Model ◽

Use Behavior

Abstract. The long-term objective of this research is to enrich the development of science, especially the development of SMEs related to the adoption of information technology with studies using the Technology Acceptance Model. The specific aim of the research is to examine what factors are inhibiting the adoption of e commerce technology in SMEs in Banyumas Regency, as well as examining whether e-commerce adoption has an impact on increasing the demand for product quantities in SMEs. Collecting data in this study was carried out by distributing questionnaires through direct interviews with SMEs in Banyumas District who were respondents. The sampling technique in this study using random sampling technique. Whereas for data analysis using Statistical Product and Service Solution (SPSS) version 22.0 and Structural Equation Modeling (SEM) with AMOS program. The results of the study show that the Technology Acceptance Model theory is able to explain the institutions of SMEs actors to use e-commerce technology. Keywords: E-commerce, perceived usefulness, perceived ease of use, use behavior,TAM (Technology Acceptance Model) Abstrak. Tujuan jangka panjang penelitian ini adalah untuk memperkaya perkembangan ilmu, khususnya pengembangan UMKM terkait dengan adopsi teknologi informasi dengan kajian menggunakan Technology Acceptance Model. Tujuan khusus penelitian adalah untuk menelaah faktor-faktor apakah yang menghambat adopsi teknologi e commerce pada UMKM di Kabupaten Banyumas, serta menelaah apakah adopsi e- commerce berdampak pada peningkatan permintaaan kuantitas produk pada UKM. Pengumpulan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner melalui antar langsung kepada pelaku UMKM di Kabupaten Banyumas yang menjadi responden. Teknik pengambilan sampel dalam penelitian ini dengan menggunakan teknik random sampling. Sedangkan untuk analisis data mengunakan Statistical Product and Service Solution (SPSS) versi 22.0 dan Structural Equation Modeling (SEM) dengan program AMOS. Hasil penelitian menunjukkan bahwa teori Technology Acceptance Model mampu menjelaskan instensi para pelaku UMKM untuk menggunakan teknologi e-commerce. Hasil penelitian juga berhasil menerima 3 (tiga) hipotesis yaitu Perceived usefulnes berpengaruh terhadap use behavior, Perceived ease of use berpengaruh terhadap use behavior, use behavior berpengaruh terhadap peningkatan permintaan kuantitas produk. Hasil penelitian juga menunjukkan implementasi e-commerce tidak berpengaruh terhadap persepsi manfaat (perceived usefulness), Implementasi e-commerce tidak berpengaruh terhadap persepsi kemudahan pengoperasian sistem (perceived ease of use) atau dengan kata lain menolak 2 (dua) hipotesis lainnya.Keywords. E-commerce, perceived usefulnes, perceived ease of use, use behavior,peningkatan permintaan, TAM (Technology Acceptance Model)

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Predictive factors of physicians’ satisfaction with telemedicine services acceptance

Health Informatics Journal ◽

10.1177/1460458219892162 ◽

2019 ◽

Vol 26 (3) ◽

pp. 1866-1880 ◽

Cited By ~ 9

Author(s):

Jonathan Kissi ◽

Baozhen Dai ◽

Courage SK Dogbe ◽

Jonathan Banahene ◽

Oyeh Ernest

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Predictive Factors ◽

Structural Equation ◽

Care Delivery ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Acceptance Model

Despite the significant increase in telemedicine services technology, its adoption and use have been quite slow in some healthcare settings. It is generally accepted in today’s globalizing world that the success of telemedicine services relies on users’ satisfaction. Satisfying physicians and patients is one of the crucial objectives of telemedicine success. This study seeks to evaluate physicians’ satisfaction with telemedicine services adoption and utilization using the technology acceptance model. A structured questionnaire based on the construct of technology acceptance model was used to solicit for data from participants in four different government health institutions. Purposive and convenience sampling techniques were employed to select healthcare professionals from various medical fields. Structural equation modeling was utilized in the data analysis. Perceived ease of use and perceived usefulness of telemedicine services were found to influence physicians’ behavioral intentions. This resulted in increased efficiency, quality of services, quality patient care delivery, and satisfaction among physicians in using telemedicine services. We noted that the adoption of telemedicine services in clinical settings depends on physicians’ and patients’ satisfaction with the use of the service. The study contributes to empirical knowledge by identifying the vital predictive factors affecting telemedicine services satisfaction among physicians.

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Acceptance of Islamic financial technology (FinTech) banking services by Malaysian users: an extension of technology acceptance model

foresight ◽

10.1108/fs-12-2019-0105 ◽

2020 ◽

Vol 22 (3) ◽

pp. 367-383 ◽

Cited By ~ 4

Author(s):

Imran Mehboob Shaikh ◽

Muhammad Asif Qureshi ◽

Kamaruzaman Noordin ◽

Junaid Mehboob Shaikh ◽

Arman Khan ◽

...

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Consumer Innovativeness ◽

Banking Services ◽

Content Type ◽

Acceptance Model ◽

Financial Technology

Purpose This paper aims to examine the determinants that influence bank users’ acceptance for Islamic financial technology (FinTech) services by extending the technology acceptance model (TAM) in the Malaysian context. Design/methodology/approach The survey was conducted using convenience sampling. Moreover, 205 responses were gathered from users of the Islamic bank. On the same note, the literature on determinants of Islamic FinTech acceptance and TAM was reviewed as well in a bid to contribute to the factors that are instrumental in determining the acceptance of FinTech services. Findings Findings of the study reveal that Islamic FinTech’s services acceptance is determined by perceived ease of use, perceived usefulness and also by another variable, which is consumer innovativeness (CI). On the contrary other factors, self-efficacy and subjective norms are found not to be influential in determining Islamic FinTech’s acceptance by Islamic banking users. Originality/value TAM is extended in the context of Islamic FinTech. A new variable, namely, CI is tested using TAM. CI is yet to be tested, therefore, this paper will be a useful reference for the policymakers, academicians and future researchers.

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ANALISIS TECHNOLOGY ACCEPTANCE MODEL APLIKASI LINKAJA

Jurnal Riset Ekonomi dan Bisnis ◽

10.26623/jreb.v13i3.2861 ◽

2020 ◽

Vol 13 (3) ◽

pp. 164

Author(s):

Anggit Esti Irawati ◽

Ehrmann Suhartono

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Perceived Risk ◽

Structural Equation ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Actual Use ◽

Acceptance Model

Potensi penggunaan e-money sangat besar dan menarik perhatian sebagai cara pembayaran alternatif di seluruh dunia. Pemerintah melalui Bank Indonesia menggerakkan masyarakat untuk melakukan Gerakan Nasional Non Tunai (GNNT). Namun, hanya lapisan masyarakat tertentu yang sudah terbiasa menggunakan transaksi dengan e-money. Sebagian masyarakat beranggapan bahwa transaksi pembayaran menggunakan e-money masih terdapat banyak kekurangan. Penelitian ini bertujuan untuk menguji Technology Acceptance Model (TAM) yaitu perceived ease of use dan perceived usefulness, selain itu juga menambahkan perceived risk untuk mengetahui pengaruh terhadap attitude toward using dan actual use terhadap penggunaan aplikasi LinkAja. Metode analisis menggunakan Structural Equation Modeling (SEM) dengan alat analisis SmartPLS. Penelitian ini dilakukan dengan metode survei dan sampel diambil menggunakan teknik purposive sampling terhadap responden yang menggunakan aplikasi LinkAja di seluruh Indonesia. Responden yang diperoleh sebanyak 200 responden. Hasil penelitian menunjukkan bahwa perceived ease of use dan perceived usefulness berpengaruh positif signifikan terhadap attitude toward using dan actual use. Perceived risk tidak berpengaruh signifikan terhadap actual use aplikasi LinkAja.

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Consumer acceptance of smart speakers: a mixed methods approach

Journal of Research in Interactive Marketing ◽

10.1108/jrim-01-2018-0022 ◽

2018 ◽

Vol 12 (4) ◽

pp. 418-431 ◽

Cited By ~ 15

Author(s):

Pascal Kowalczuk

Keyword(s):

Technology Acceptance ◽

Structural Equation ◽

Online Survey ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Smart Devices ◽

Intention To Use ◽

Content Type ◽

Acceptance Model

PurposeVoice-activated smart speakers such as Amazon Echo and Google Home were recently developed and are gaining popularity. Understanding and theorizing the underlying mechanisms that encourage or impede consumers to use smart speakers is fundamental for enhancing acceptance and future development of these new devices. Therefore, building on technology acceptance research, this study aims to develop and test an acceptance model for investigating consumers’ intention to use smart speakers.Design/methodology/approachFirst, antecedents that may significantly affect the usage intention of smart speakers were identified through an explorative approach by a netnographic analysis of customer reviews (N= 2,186) and Twitter data (N= 899). Afterward, these results and contemporary literature were used to develop and validate an acceptance model for smart speakers. Structural equation modeling (SEM) was used to test the proposed hypotheses on data collected from 293 participants of an online survey.FindingsBesides perceived ease of use and perceived usefulness, the quality and diversity of a system, its enjoyment, consumer’s technology optimism and risk (surveillance anxiety and security/privacy risk) strongly affect the acceptance of smart speakers. Among these variables, enjoyment had the strongest effect on behavioral intention to use smart speakers.Originality/valueThis is the first study that incorporates netnography and SEM for investigating technology acceptance and applies it to the field of interactive smart devices.

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An expansion of the technology acceptance model applied to the halal tourism sector

Journal of Islamic Marketing ◽

10.1108/jima-03-2021-0064 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Izra Berakon ◽

Muhammad Ghafur Wibowo ◽

Achmad Nurdany ◽

Hendy Mustiko Aji

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Ease Of Use ◽

Partial Least Square ◽

Perceived Usefulness ◽

Young Generation ◽

Perceived Ease Of Use ◽

Content Type ◽

Acceptance Model ◽

The Relationship

Purpose The increasing number of tourists in the Muslim world every year has encouraged digital business developers and the Sharia banking industry to integrate halal product and service apps with the Sharia mobile banking system. The fourth wave of the industrial revolution has changed the consumer paradigm, creating a young generation that uses digital service transaction systems in their daily lives. This paper aims to investigate the factors that determine intention to use halal tourism apps amongst Muslim tourists to provide insights promoting the development of halal tourism in Indonesia. Design/methodology/approach The research was conducted using an online survey approach. The sample comprised 205 Muslim Millennial and Generation Z travellers. The data collected were analysed using partial least square structural equation modelling. There were three analysis stages: evaluation of the measurement model, assessment of the structural model and hypothesis testing. Findings The findings indicated that trust mediated the relationship between perceived ease of use and perceived usefulness on individual intentions and that halal knowledge positively and significantly impacted individual intentions. In contrast, religiosity was not a significant influence on individual intentions. Originality/value The paper expanded the technology acceptance model by incorporating the key constructs of halal knowledge, religiosity and trust into an integrated research framework; this represented a novel step, especially in the context of halal tourism. The finding that trust mediated the relationship between perceived ease of use and perceived usefulness fills a gap in previous research, which has rarely included the trust construct in technology acceptance models.

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Understanding Intention and Behavior Toward Online Purchase of Agriculture and Fisheries Products Using Extended Technology Acceptance Model

International Journal of Enterprise Information Systems ◽

10.4018/ijeis.2021100107 ◽

2021 ◽

Vol 17 (4) ◽

pp. 118-137

Author(s):

Junrie B. Matias

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Structural Equation ◽

Online Survey ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Usage Behavior ◽

Acceptance Model ◽

And Behavior

This study investigates the factors affecting the usage behavior and intention towards online purchasing platforms in purchasing agriculture and fisheries products online based on the technology acceptance model. External factors adapted from current literature were integrated with the model to understand the consumer intention and behavior towards online purchasing. An online survey with 318 respondents was used to test the hypotheses of the theoretical model using partial least squares component-based structural equation modeling. Results show that trust is a significant predictor of usage behavior. Furthermore, the factors visibility, perceived risk, perceived value, and enjoyment have directly or indirectly influenced intention and usage behavior through trust, perceived ease of use, and perceived usefulness. The researcher considers this work to have contributed essential inputs to other researchers interested in studying the adoption of online purchasing in fisheries and agriculture products.

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