Using Social Network Data to Identify Key Influencers for Social CRM Activities

2013 ◽  
pp. 256-272
Author(s):  
Goetz Greve
Keyword(s):  
Social Network ◽  
Performance Measures ◽  
Implementation Process ◽  
Social Effects ◽  
Network Data ◽  
Network Marketing ◽  
Social Network Data ◽  
Social Crm ◽  
The Social ◽  
The Relationship

Social network data can be used to identify key influencers within a company’s customer database. Key influencers are consumers that are equipped with a large and strong network of connected neighbors. Within such a strong network, marketing messages can be passed on easily via the key influencers. The purpose of the chapter is to elaborate on the social effects of customer networks and the possibility to use data from these networks for Social CRM. First, the foundations of social contagion in networks and the relationship between social effects and Social CRM performance measures are explained. Second, possible ways of data acquisition and data integration are discussed and an overview of analytical software solutions is given. Fourth, the implementation process and its challenges are elaborated. The chapter closes with an outline of further research directions.

The Multilevel p2 Model

Methodology ◽  
2006 ◽  
Vol 2 (1) ◽  
pp. 42-47 ◽  
Author(s):  
Bonne J. H. Zijlstra ◽  
Marijtje A. J. van Duijn ◽  
Tom A. B. Snijders
Keyword(s):  
Social Network ◽  
Network Data ◽  
Mcmc Algorithm ◽  
Independent Observation ◽  
Single Observation ◽  
Multiple Networks ◽  
Social Network Data ◽  
Multiple Observations ◽  
Practical Support ◽  
The Social

The p 2 model is a random effects model with covariates for the analysis of binary directed social network data coming from a single observation of a social network. Here, a multilevel variant of the p 2 model is proposed for the case of multiple observations of social networks, for example, in a sample of schools. The multilevel p 2 model defines an identical p 2 model for each independent observation of the social network, where parameters are allowed to vary across the multiple networks. The multilevel p 2 model is estimated with a Bayesian Markov Chain Monte Carlo (MCMC) algorithm that was implemented in free software for the statistical analysis of complete social network data, called StOCNET. The new model is illustrated with a study on the received practical support by Dutch high school pupils of different ethnic backgrounds.

scholarly journals Designing Educational Analytics Tools Using Visualization Based on Behavioral, Motivational, and Social Network Data

2019 ◽  
pp. 81-93
Author(s):  
Iliya L. Musabirov ◽  
Keyword(s):  
Social Network ◽  
Social Values ◽  
Network Data ◽  
Network Approach ◽  
Social Network Data ◽  
Use Of Data ◽  
University Courses ◽  
The Social ◽  
Social Network Approach ◽  
Visualization Tools

The article presents a description of the approach to the use of data visualization in various educational Analytics tools when building University courses. In addition to the analysis of educational behavior, socio-psychological approaches, including the theory of expectations and social values, and the social network approach, are separately considered as prospects for analysis. An example of designing training Analytics using modern data analysis and visualization tools is analyzed.

Social Network Analysis in Marketing

E-Marketing ◽  
2012 ◽  
pp. 185-197
Author(s):  
Przemyslaw Kazienko ◽  
Piotr Doskocz ◽  
Tomasz Kajdanowicz
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Social Relationships ◽  
Network Data ◽  
Social Network Data ◽  
The Social ◽  
Targeted Marketing ◽  
Potential Customers ◽  
Demographic Features

The chapter describes a method how to perform a classification task without any demographic features and based only on the social network data. The concept of such collective classification facilitates to identify potential customers by means of services used or products purchased by the current customers, i.e. classes they belong to as well as using social relationships between the known and potential customers. As a result, a personalized offer can be prepared for the new clients. This innovative marketing method can boost targeted marketing campaigns.

Social Network Analysis in Marketing

2011 ◽  
pp. 271-283
Author(s):  
Przemyslaw Kazienko ◽  
Piotr Doskocz ◽  
Tomasz Kajdanowicz
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Social Relationships ◽  
Network Data ◽  
Social Network Data ◽  
The Social ◽  
Targeted Marketing ◽  
Potential Customers ◽  
Demographic Features

The chapter describes a method how to perform a classification task without any demographic features and based only on the social network data. The concept of such collective classification facilitates to identify potential customers by means of services used or products purchased by the current customers, i.e. classes they belong to as well as using social relationships between the known and potential customers. As a result, a personalized offer can be prepared for the new clients. This innovative marketing method can boost targeted marketing campaigns.

Application of Computer System in the Study of Sociology

2014 ◽  
Vol 926-930 ◽  
pp. 1680-1683
Author(s):  
Ying Ming Xu ◽  
Shu Juan Jin
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Computer Algorithms ◽  
Useful Knowledge ◽  
Social Network Data ◽  
Analysis Task ◽  
Original Analysis ◽  
The Social ◽  
The Relationship

With the development of information technology, more and more data about social to be collected. If we can analyze them effectively, it will help people to understand sociological understanding, promoting the development of social science. But the increasing amount of data and analysis to put forward a huge challenge. Now the social networks have already surpassed the processing ability of the original analysis means, must use a more effective tool to complete the analysis task. The computer as a way of helping people from massive data to find the potential useful knowledge tools, play an important role in many fields. Social network analysis, also known as link mining, refers to the handling of the relationship between social network data in the computer method. In this paper, the methods of computer and the social network analysis was introduced in this paper and the computer algorithms are summarized in the application of social network analysis.

Exploring Virtual Communities with the Internet Community Text Analyzer (ICTA)

2011 ◽  
pp. 205-223 ◽  
Author(s):  
Anatoliy Gruzd
Keyword(s):  
Social Network ◽  
Virtual Communities ◽  
Virtual Community ◽  
Automated Analysis ◽  
Network Data ◽  
Web Based ◽  
Social Network Data ◽  
Network Discovery ◽  
The Social ◽  
Web Based System

The chapter presents a new web-based system called ICTA (http://netlytic.org) for automated analysis and visualization of online conversations in virtual communities. ICTA is designed to help researchers and other interested parties derive wisdom from large datasets. The system does this by offering a set of text mining techniques coupled with useful visualizations. The first part of the chapter describes ICTA’s infrastructure and user interface. The second part discusses two social network discovery procedures used by ICTA with a particular focus on a novel content-based method called name networks. The main advantage of this method is that it can be used to transform even unstructured Internet data into social network data. With the social network data available it is much easier to analyze, and make judgments about, social connections in a virtual community.

scholarly journals Deepening Well-Being Evaluation with Different Data Sources: A Bayesian Networks Approach

2021 ◽  
Vol 18 (15) ◽  
pp. 8110
Author(s):  
Federica Cugnata ◽  
Silvia Salini ◽  
Elena Siletti
Keyword(s):  
Social Network ◽  
Bayesian Networks ◽  
Composite Index ◽  
Well Being ◽  
Network Data ◽  
Official Statistics ◽  
Social Network Data ◽  
Use Of Data ◽  
Time Period ◽  
The Relationship

In this paper, we focus on a Bayesian network s approach to combine traditional survey and social network data and official statistics to evaluate well-being. Bayesian networks permit the use of data with different geographical levels (provincial and regional) and time frequencies (daily, quarterly, and annual). The aim of this study was twofold: to describe the relationship between survey and social network data and to investigate the link between social network data and official statistics. Particularly, we focused on whether the big data anticipate the information provided by the official statistics. The applications, referring to Italy from 2012 to 2017, were performed using ISTAT’s survey data, some variables related to the considered time period or geographical levels, a composite index of well-being obtained by Twitter data, and official statistics that summarize the labor market.

A Conceptual Framework for Social Network Data Security

2013 ◽  
pp. 58-86 ◽  
Author(s):  
Sanur Sharma ◽  
Vishal Bhatnagar
Keyword(s):  
Data Mining ◽  
Social Network ◽  
Conceptual Framework ◽  
Social Networking Sites ◽  
Community Analysis ◽  
Network Data ◽  
Data Mining Techniques ◽  
Social Network Data ◽  
The Social ◽  
Using Data

In recent times, there has been a tremendous increase in the number of social networking sites and their users. With the amount of information posted on the public forums, it becomes essential for the service providers to maintain the privacy of an individual. Anonymization as a technique to secure social network data has gained popularity, but there are challenges in implementing it effectively. In this chapter, the authors have presented a conceptual framework to secure the social network data effectively by using data mining techniques to perform in-depth social network analysis before carrying out the actual anonymization process. The authors’ framework in the first step defines the role of community analysis in social network and its various features and temporal metrics. In the next step, the authors propose the application of those data mining techniques that can deal with the dynamic nature of social network and discover important attributes of the social network. Finally, the authors map their security requirements and their findings of the network properties which provide an appropriate base for selection and application of the anonymization technique to protect privacy of social network data.

Data Preprocessing for Dynamic Social Network Analysis

2013 ◽  
pp. 25-39 ◽  
Author(s):  
Preeti Gupta ◽  
Vishal Bhatnagar
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Data Preprocessing ◽  
Original Data ◽  
Network Data ◽  
Data Set ◽  
Social Network Data ◽  
Dynamic Social Network ◽  
The Social

The social network analysis is of significant interest in various application domains due to its inherent richness. Social network analysis like any other data analysis is limited by the quality and quantity of data and for which data preprocessing plays the key role. Before the discovery of useful information or pattern from the social network data set, the original data set must be converted to a suitable format. In this chapter we present various phases of social network data preprocessing. In this context, the authors discuss various challenges in each phase. The goal of this chapter is to illustrate the importance of data preprocessing for social network analysis.

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