An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising

2015 ◽  
pp. 1288-1301
Author(s):  
Pradeep Dharmadasa ◽  
Thilini Alahakoon
Keyword(s):  
Empirical Study ◽  
Structural Equation ◽  
Consumer Attitudes ◽  
Equation Method ◽  
Predictor Variables ◽  
Outcome Variable ◽  
Factors Influencing ◽  
Central Route ◽  
Customer Attitudes ◽  
The University

This article examines factors influencing consumer attitudes towards SMS advertising. The study's research framework was conceptualized using five predictor variables – informativeness, irritation, privacy, credibility, and incentives – and an outcome variable of consumer attitudes towards SMS advertising. The informativeness, irritation, and privacy was labelled as central route constructs and credibility and incentives were labelled as peripheral route constructs. Survey data collected from 251 mobile users selected from a cohort of undergraduates in business management from the University of Colombo, Sri Lanka, were analyzed using the Structural Equation Method (SEM). Results suggest that the informativeness and incentive variables are positively associated with customer attitudes towards SMS advertising, whereas irritation and privacy are found to be negatively associated with consumer attitudes towards SMS advertising. Surprisingly, credibility was found to be an insignificant factor predicting consumer attitudes towards SMS advertising. Several implications for consumer attitudes towards SMS advertising are discussed.

An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising

2014 ◽  
Vol 4 (3) ◽  
pp. 1-13 ◽  
Author(s):  
Pradeep Dharmadasa ◽  
Thilini Alahakoon
Keyword(s):  
Empirical Study ◽  
Structural Equation ◽  
Business Management ◽  
Consumer Attitudes ◽  
Predictor Variables ◽  
Outcome Variable ◽  
Factors Influencing ◽  
Central Route ◽  
Customer Attitudes ◽  
The University

This article examines factors influencing consumer attitudes towards SMS advertising. The study's research framework was conceptualized using five predictor variables – informativeness, irritation, privacy, credibility, and incentives – and an outcome variable of consumer attitudes towards SMS advertising. The informativeness, irritation, and privacy was labelled as central route constructs and credibility and incentives were labelled as peripheral route constructs. Survey data collected from 251 mobile users selected from a cohort of undergraduates in business management from the University of Colombo, Sri Lanka, were analyzed using the Structural Equation Method (SEM). Results suggest that the informativeness and incentive variables are positively associated with customer attitudes towards SMS advertising, whereas irritation and privacy are found to be negatively associated with consumer attitudes towards SMS advertising. Surprisingly, credibility was found to be an insignificant factor predicting consumer attitudes towards SMS advertising. Several implications for consumer attitudes towards SMS advertising are discussed.

Factors influencing the young physicians’ intention to use Internet of Things (IoT) services in healthcare

2021 ◽  
pp. 026666692110641
Author(s):  
Najmul Hasan ◽  
Yukun Bao ◽  
Shah Jahan Miah ◽  
Alex Fenton
Keyword(s):  
Internet Of Things ◽  
Empirical Study ◽  
Structural Equation ◽  
Healthcare Services ◽  
Integrated Model ◽  
Behavioural Intention ◽  
Relative Advantage ◽  
Intention To Use ◽  
Factors Influencing ◽  
Young Physicians

The Internet of Things (IoT) enabled technologies to have proliferated due to their abilities to capture and exchange quality information. This empirical study aims to investigate the factors influencing the intention to use IoT services in healthcare by young physicians. An integrated model based on the theory of planned behaviour (TPB) and diffusion of innovations (DOI) theories are drawn upon and analyzed through a Structural Equation Modelling (SEM) with importance-performance map analysis (IPMA). Data were collected through a structured survey questionnaire. The results indicated that behavioural intention to use IoT in healthcare services vastly affected by the attitude and value co-creation. Attitude was found to be a principal determinant followed by the relative advantage towards behavioural intention to use IoT services. The novelty of this empirical study is that the proposed integrated model provides a meaningful application of the young physicians’ intention to use IoT in healthcare in developing countries.

Factors influencing the adoption of digital reference services among the university librarians in Pakistan

2017 ◽  
Vol 35 (6) ◽  
pp. 1225-1246 ◽  
Author(s):  
Asad Khan ◽  
Mohamad Noorman Masrek ◽  
Khalid Mahmood ◽  
Saima Qutab
Keyword(s):  
Structural Equation ◽  
Ease Of Use ◽  
Outcome Variable ◽  
Ict Skills ◽  
Content Type ◽  
Utaut Model ◽  
Reference Services ◽  
Digital Reference ◽  
Digital Reference Services ◽  
The University

Purpose This study aims to explore the factors affecting the adoption of digital reference services (DRS) among the university librarians in Pakistan. Design/methodology/approach Based on the adapted unified theory of acceptance and use of technology (UTAUT) model, the proposed study tested 12 hypothetical relationships through structural equation modelling (SEM) techniques. The study approach was quantitative based on a questionnaire distributed online to a sample of Pakistani university librarians and completed by 289 respondents. The questionnaire used in this study was developed from other validated instruments used in past empirical studies. Descriptive and inferential data analyses were performed through SPSS and AMOS for SEM. Findings The results revealed usefulness, ease of use and information and communication technology (ICT) skills as the significant predictors of the adoption of DRS. However, moderating influence of the demographic factors (age, gender and type of library) on the relationship of predictors with outcome variable was found insignificant. The findings of this study imply that individuals’ readiness for the adoption of DRS is present in the university libraries of Pakistan. Originality/value In the context of Pakistan, this study was the first attempt that investigated factors of the adoption of DRS at individual level. In addition, two new factors – namely, ICT skills and library type – were incorporated into the UTAUT model and were then evaluated in the Pakistani context. However, these two factors were found insignificant in influencing librarians towards the adoption of DRS. The intended study is equally useful for librarians in other countries in terms of understanding the factors that impact the effective adoption of DRS.

scholarly journals Factors Influencing Interest in Continuing Higher Education to the Sekolah Tinggi Teologi Pelita Kebenaran Medan with Religiosity as Moderating Variables (Empirical Study of the Congregation Gereja Bethel Indonesia, Medan Plaza)

2021 ◽  
Vol 8 (8) ◽  
pp. 636-644
Author(s):  
Li Ni ◽  
Galumbang Hutagalung
Keyword(s):  
Higher Education ◽  
Empirical Study ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Continuing Higher Education ◽  
Moderating Variables ◽  
Factors Influencing

This study aims to determine the factors influencing interest in continuing higher education to the Sekolah Tinggi Teologi Pelita Kebenaran Medan with religiosity as moderating variables, empirical study of the Congregation Gereja Bethel Indonesia, Medan Plaza. This research is a type of causal comparative research. The sample of this study amounted to 108 respondents with the sampling method using simple random sampling, the data testing method used was the structural equation modeling (SEM) test. Based on the test results, it was found that attitude had a significant positive effect on interest, subjective norms did not have a significant effect on interest, perceived behavioral control did not have a significant effect on interest, religiosity was not proven to moderate the effect of attitude on interest, religiosity was proven to moderate the effect of subjective norms on interest, and religiosity was not proven to moderate the effect of perceived behavioral control on interest. Keywords: Attitude, Subjective Norms, Perceived Behavioral Control, Religiosity, Interest.

scholarly journals PERCEPTIONS OF LOCAL TOURISTS, ATTITUDES AND WILLINGNESS TO VISIT LOCAL DESTINATIONS: A DESTINATION IMAGE CASE

2021 ◽  
Vol 4 (2) ◽  
pp. 1-24
Author(s):  
Eugine Tafadzwa Maziriri ◽  
Kammantha Govender ◽  
Tinashe Chuchu
Keyword(s):  
Structural Equation ◽  
Field Research ◽  
Destination Image ◽  
Equation Modeling ◽  
Outcome Variable ◽  
Data Set ◽  
Attitudes And Perceptions ◽  
Prior Literature ◽  
Local Residents ◽  
The University

The paper made use of predictor variables to highlight relationships in tourism, these are: perceptions’ of local residents towards tourists and destination image; in an effort to identify how these predictors are relative to the mediator variable, attitudes’ of local residents towards tourists; which then lead to the outcome variable, tourists willingness to visit a destination. To enable the researcher to conduct this study, prior literature related to destination image, as well as the attitudes and perceptions of local residents were reviewed. Respondents were selected by means of probability sampling. A conceptualised model was developed to measure the variables adapted to the research study. The researcher conducted field research at The University of Witwatersrand, which included 270 respondents, currently registered at the university. The data set was analysed by employing SPSS and Amos 24 through Structural Equation Modeling (SEM).  It was confirmed by the results of the research that the attitudes of local residents had a stronger relationship than the perceptions of local residents towards tourists; influencing tourists’ willingness to visit a destination. This implies that tourists will visit a destination based on how they are treated by local residents, instead of how local residents perceive tourists. The study makes contributions to current research on local residents’ attitudes and perceptions towards tourists, and destination image, which influences tourists’ willingness to visit a destination.

Entrepreneurial coaching: how to be modeled and measured?

2018 ◽  
Vol 37 (1) ◽  
pp. 88-100 ◽  
Author(s):  
Anis Ben Salem ◽  
Lassaad Lakhal
Keyword(s):  
Empirical Study ◽  
Structural Equation ◽  
Design Methodology ◽  
Focus Of Attention ◽  
The Other ◽  
Equation Method ◽  
Measurement Scale ◽  
Content Type ◽  
Entrepreneurial Performance ◽  
The One

Purpose The purpose of this paper is to model the coaching practice on the one hand, and, on the other, develop and validate an integrative measurement scale that is associated to the following dimensions, namely, the coach’s enforcement of standards, the coach’s empathy and the coach’s expectation for entrepreneurial performance. Design/methodology/approach An empirical study of 111 Tunisian successors, which is based on the structural equation method, has enabled mentioning that the required dimensions are the coach’s enforcement of standards, the coach’s empathy and the coach’s expectation for entrepreneurial performance. Findings First, the coach’s enforcement of standards and the coach’s empathy are the main parts of the coaching practice in regard to the Tunisian successors. Second, this study shows that it is necessary to include entrepreneurial behavior on the research that treats successor’s coaching. Originality/value Coaching programs concern essentially employees and orient their careers through assistance, advice and orientation. However, although successors face some hardships throughout their careers, they are outside the focus of attention. Thus, this study contributes to the coaching literature by modeling the coaching practice and by developing and validating an entrepreneurial coaching scale.

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