PERCEPTIONS OF LOCAL TOURISTS, ATTITUDES AND WILLINGNESS TO VISIT LOCAL DESTINATIONS: A DESTINATION IMAGE CASE

The paper made use of predictor variables to highlight relationships in tourism, these are: perceptions’ of local residents towards tourists and destination image; in an effort to identify how these predictors are relative to the mediator variable, attitudes’ of local residents towards tourists; which then lead to the outcome variable, tourists willingness to visit a destination. To enable the researcher to conduct this study, prior literature related to destination image, as well as the attitudes and perceptions of local residents were reviewed. Respondents were selected by means of probability sampling. A conceptualised model was developed to measure the variables adapted to the research study. The researcher conducted field research at The University of Witwatersrand, which included 270 respondents, currently registered at the university. The data set was analysed by employing SPSS and Amos 24 through Structural Equation Modeling (SEM). It was confirmed by the results of the research that the attitudes of local residents had a stronger relationship than the perceptions of local residents towards tourists; influencing tourists’ willingness to visit a destination. This implies that tourists will visit a destination based on how they are treated by local residents, instead of how local residents perceive tourists. The study makes contributions to current research on local residents’ attitudes and perceptions towards tourists, and destination image, which influences tourists’ willingness to visit a destination.

Efek Corporate Social Responsibility pada Brand Equity Dimediasi Corporate Image dan Brand Awareness

The purpose of this study examine the influence of corporate social responsibility on brand equity; the effect of corporate social responsibility on brand awareness; the influence of corporate social responsibility on corporate image; the influence of brand awareness on brand equity; the effect of corporate image on brand equity; effect of corporate social responsibility on brand equity mediated by brand awareness; effect of corporate social responsibility on brand equity mediated by corporate image. Sample of this research is 120 people. Sampling technique used in this study is judgment sampling. Hypothesis testing used hierarchical regression analysis. The results showed that corporate social responsibility has an positive effect on brand equity, corporate social responsibility has a positive effect on brand awareness, corporate social responsibility has a positive effect on corporate image, brand awareness has a positive effect on brand equity, corporate image has a positive effect on brand equity, brand awareness mediates the effect of corporate social responsibility on brand equity, and corporate image mediates the influence of corporate social responsibility on brand equity.Penelitian ini bertujuan untuk menguji pengaruh corporate social responsibility terhadap brand equity; pengaruh corporate social responsibility terhadap brand awareness; pengaruh corporate social responsibility terhadap corporate image; pengaruh brand awareness terhadap brand equity; pengaruh corporate image terhadap brand equity; pengaruh corporate social responsibility terhadap brand equity yang dimediasi oleh brand awareness; pengaruh corporate social responsibility terhadap brand equity yang dimediasi oleh corporate image. Sampel penelitian ini berjumlah 120 orang. Teknik sampling yang digunakan dalam penelitian ini yaitu judgement sampling. Pengujian hipotesis yang digunakan adalah hierarchical regression analysis. Hasil penelitian menunjukkan bahwa corporate social responsibility berpengaruh positif terhadap brand equity, corporate social responsibility berpengaruh positif terhadap brand awareness, corporate social responsibility berpengaruh positif terhadap corporate image, brand awareness berpengaruh positif terhadap brand equity, corporateimage berpengaruh positif terhadap brand equity, brand awareness memediasi pengaruh corporate social responsibility terhadap brand equity, dan corporate image memediasi pengaruh corporate social responsibility terhadap brand equity.

Pengaruh Profitabilitas, Struktur Aktiva, Likuiditas, dan Ukuran Perusahaan Terhadap Struktur Modal (Pada Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia Tahun 2014-2018)

This study aims to see the effect of profitability, asset structure, liquidity, and company size on the capital structure of the mining companies listed on the Indonesian Stock Exchange in 2014- 2018. Secondary data is used for the research and it is collected using purposive sampling. The data then analyzed using multiple linear regression. Research results shows that profitability and companies size have no effect on capital structure. Meanwhile, the asset structure and liquidity have effect on capital structure. The limitation of this study is the lack of a research period to the small sample used. Researcher’s suggestion for further research is to increase the time period of the study, which is aimed to increase the accuracy of the research data.Penelitian ini bertujuan untuk melihat pengaruh profitabilitas, struktur aktiva, likuiditas, dan ukuran perusahaan terhadap struktur modal pada sektor perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia periode 2014-2018. Metode pengambilan data menggunakan purposive sampling menggunakan data sekunder. Data dianalisis dengan menggunakan dengan teknik analisis regresi linier berganda. Hasil penelitian menunjukkan profitabilitas dan ukuran perusahaan tidak berpengaruh terhadap struktur modal. Sedangkan untuk struktur aktiva dan likuiditas berpengaruh terhadap struktur modal. Keterbatasan penelitian adalah kurangnya periode penelitian dikarenakan sampel yang digunakan sedikit. Saran peneliti untuk penelitian selanjutnya ialah menambah periode waktu penelitian untuk meningkatkan keakuratan data penelitian.

Dinamika Bisnis Selama Pandemi Covid-19 pada Tingkat Likuiditas Perusahaan Pertanian dan Consumer Goods di Indonesia

The purpose of this research is to empirically prove the effect of firm size, receivable turnover, debt ratio, inventory turnover, and working capital turnover on liquidity as well as changes during the covid-19 pandemic. The object of this research is taken from the agricultural sector and consumer goods which enlisted on IDX period quarterly IV 2019, quarterly I-II 2020. This type of research is quantitative and used secondary data which consists of a quarterly financial report on IDX. The samples are obtained by using the purposive sampling method and produced 75 samples of industry. The research uses the panel data regression analysis method. Based on the result of panel data regression analysis indicated that only the debt ratio has a negative significant relation to liquidity. Firm size, receivable turnover, inventory turnover and working capital turnover aren’t significant because increase or decrease in these variables do not affect the level of liquidity. During the covid-19 pandemic, there was no change in the relationship between each independent variable on liquidity.Tujuan dari penelitian ini adalah untuk membuktikan secara empiris pengaruh ukuran perusahaan, perputaran piutang, rasio hutang, perputaran persediaan, dan perputaran modal kerja terhadap likuiditas serta perubahan selama pandemi covid-19. Objek penelitian ini diambil dari sektor pertanian dan consumer goods yang terdaftar di BEI periode triwulan IV 2019 sampai dengan triwulan I-II 2020. Jenis penelitian ini adalah kuantitatif dan menggunakan data sekunder yang terdiri dari laporan keuangan triwulanan di BEI. Pengambilan sampel dilakukan dengan menggunakan metode purposive sampling dan menghasilkan 75 sampel perusahaan. Metode yang digunakan dalam penelitian ini adalah metode analisis regresi data panel. Hasil analisis menunjukkan bahwa hanya rasio hutang yang berpengaruh signifikan negatif terhadap likuiditas. Ukuran perusahaan, perputaran piutang, perputaran persediaan dan perputaran modal kerja tidak signifikan karena kenaikan atau penurunan variabel tersebut tidak mempengaruhi tingkat likuiditas. Selama pandemi Covid-19, tidak ada perubahan hubungan antara masing-masing variabel independen terhadap likuiditas.

Analisis Pengaruh Debt to Equity Ratio (DER), Return On Asset (ROA) dan Earning Per Share (EPS) terhadap Harga Saham melalui Kebijakan Dividen sebagai Variabel Intervening (Studi pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia 2015-2019)

This study aims to determine the effect of debt to equity ratio, return on assets, and earnings per share on stock prices with dividend policy as an intervening variable. Secondary data is used in this quantitative study. Sample is gathered using purposive sampling technique. Data from 23 companies during 5 year are used as the sample. SEM AMOS is used in this study to analyse the data. This study found that return on assets, and earnings per share have significant and direct effect on stock prices and dividend policy. This study also revealed that the debt to equity ratio has no direct effect and significant on stock prices and dividend policy. Results of this study also indicated that the debt to equity ratio, return on assets, and earnings per share do not have indirect effects on stock prices with dividend policy as an intervening variable.Penelitian ini bertujuan untuk mengetahui pengaruh debt to equity ratio, return on asset, dan earning per share terhadap harga saham melalui kebijakan dividen sebagai variabel intervening. penelitian kuantitatif ini menggunakan data sekunder. Sampel dikumpulkan dengan purposive sampling. Didapatkan data dari 23 perusahaan selama 5 tahun yang digunakan dalam sampel penelitian. Analisis data dalam penelitian menggunakan analisis SEM AMOS. Penelitian ini memiliki hasil return on asset, dan earning per share berpengaruh secara langsung dan signifikan terhadap harga saham dan kebijakan dividen. Hasil pengujian juga mengungkapkan debt to equity ratio tidak berpengaruh secara langsung dan signifikan terhadap harga saham dan kebijakan dividen. Hasil penelitian ini juga menunjukkan bahwa debt to equity ratio, return on asset, dan earning per share tidak memiliki pengaruh tidak langsung terhadap harga saham melalui kebijakan dividen sebagai variabel intervening.