A Case Study on Pitfalls in Branding of Boroline

2015 ◽  
pp. 239-253
Author(s):  
R. Padma ◽  
Pawan Sharma
Keyword(s):  
Skin Care ◽  
Market Size ◽  
Skin Care Products ◽  
Total Market

The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Skin care products are one of the key constituents of the FMCG sector. One of the major products under skin care products are antiseptic creams. In India, the market size of the antiseptic cream markets is approximately US$ 2.94 billion. The major players in the antiseptic cream industry are Betadine Cream, Boroline, Boroplus, Vicco Turmeric Cream, etc. With the growing market and many players, it becomes essential for every organization to retain the brand that it has set in the market. And every organization wants to take advantage the market and one such organization is Boroline.

A Case Study on Pitfalls in Branding of Boroline

2019 ◽  
pp. 983-994
Author(s):  
R. Padma ◽  
Pawan Sharma
Keyword(s):  
Skin Care ◽  
Market Size ◽  
Skin Care Products ◽  
Total Market

The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Skin care products are one of the key constituents of the FMCG sector. One of the major products under skin care products are antiseptic creams. In India, the market size of the antiseptic cream markets is approximately US$ 2.94 billion. The major players in the antiseptic cream industry are Betadine Cream, Boroline, Boroplus, Vicco Turmeric Cream, etc. With the growing market and many players, it becomes essential for every organization to retain the brand that it has set in the market. And every organization wants to take advantage the market and one such organization is Boroline.

Optical coherence tomography applied to tests of skin care products in humans - a case study

2014 ◽  
Vol 21 (1) ◽  
pp. 90-93 ◽  
Author(s):  
L. M. C. Vasquez-Pinto ◽  
E. P. Maldonado ◽  
M. P. Raele ◽  
M. M. Amaral ◽  
A. Z. de Freitas
Keyword(s):  
Optical Coherence Tomography ◽  
Skin Care ◽  
Optical Coherence ◽  
Skin Care Products

scholarly journals Characterization of heavy users of skin care products among Norwegian women from 2003 to 2011

2016 ◽  
Vol 74 (1) ◽  
Author(s):  
Boel Aniansson ◽  
Marit B. Veierød ◽  
Charlotta Rylander ◽  
Eiliv Lund ◽  
Torkjel M. Sandanger
Keyword(s):  
Skin Care ◽  
Heavy Users ◽  
Skin Care Products

Generation Z: The Purchase Intention of Green Skin Care Products

2021 ◽  
Vol 12 (1) ◽  
pp. 83-83
Author(s):  
Ying San, Lim ◽  
Phing Cai ◽  
Andy Hong ◽  
Tuan Hock, Ng ◽  
Ying Zhee, Lim
Keyword(s):  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Good Condition ◽  
Skin Care ◽  
The Body ◽  
Growing Up ◽  
Care Industry ◽  
Generation Z ◽  
Skin Care Products ◽  
The Way

The cosmetics and toiletry industry has growing up very fast. In 2016, the total global revenue cosmetics industry amounted to USD$444 billion. According to Lee, Goh, & Noor ( 2019), the skincare products dominated the cosmetics and toiletry market with a market value of approximately USD$ 120 billion. Between 2012 and 2019, the global skincare market expanded by 41.8 percent, and by 2025, it is expected to be worth $189 billion (Ledesma, 2020). The skin is the largest organ in the body, hence, many people will find ways to protect it, one of the way people are using to protect the skin is to apply any supplement on skin to keep the good condition of the skin. However, according to Cunningham (2014), the used of chemical items in the cosmetic skin care industry is extremely unregulated. For example, Parabens that cause breast cancer are found in cosmetics. The chemical used in the skin care products had rise the attention of the users to start to pay attention on the ingredient of the skin care products. One of the way people are using in order to avoid the harmful chemical in skin care products is to to choose skin care with natural ingredient (Espitia, 2020), this happend especially among the younger consumers (Boon et al., 2020; Hsu et al.,2017). The green skincare industry is growing rapidly. Green skin care, according to previous studies (Fauzi & Hashim, 2015; Hsu et al., 2017), is any skin care products which can preserve or enhance the natural environment by conserving energy or resources and decreasing or eliminating the usage of harmful agents, pollution, and waste. Studies showed there is an increasing in the consumption of green skincare products and toiletries by 45%, from a peak of RM 1.6 billion (in 1998) to RM 2.2 billion (in 2010), with sales estimated to exceed $1.1 billion in 2010 among young people (Boon et al., 2020). Keywords: Green Skin Care, Generation Z, Theory Of Planned Behaviour

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