Generation Z: The Purchase Intention of Green Skin Care Products

2021 ◽  
Vol 12 (1) ◽  
pp. 83-83
Author(s):  
Ying San, Lim ◽  
Phing Cai ◽  
Andy Hong ◽  
Tuan Hock, Ng ◽  
Ying Zhee, Lim
Keyword(s):  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Good Condition ◽  
Skin Care ◽  
The Body ◽  
Growing Up ◽  
Care Industry ◽  
Generation Z ◽  
Skin Care Products ◽  
The Way

The cosmetics and toiletry industry has growing up very fast. In 2016, the total global revenue cosmetics industry amounted to USD$444 billion. According to Lee, Goh, & Noor ( 2019), the skincare products dominated the cosmetics and toiletry market with a market value of approximately USD$ 120 billion. Between 2012 and 2019, the global skincare market expanded by 41.8 percent, and by 2025, it is expected to be worth $189 billion (Ledesma, 2020). The skin is the largest organ in the body, hence, many people will find ways to protect it, one of the way people are using to protect the skin is to apply any supplement on skin to keep the good condition of the skin. However, according to Cunningham (2014), the used of chemical items in the cosmetic skin care industry is extremely unregulated. For example, Parabens that cause breast cancer are found in cosmetics. The chemical used in the skin care products had rise the attention of the users to start to pay attention on the ingredient of the skin care products. One of the way people are using in order to avoid the harmful chemical in skin care products is to to choose skin care with natural ingredient (Espitia, 2020), this happend especially among the younger consumers (Boon et al., 2020; Hsu et al.,2017). The green skincare industry is growing rapidly. Green skin care, according to previous studies (Fauzi & Hashim, 2015; Hsu et al., 2017), is any skin care products which can preserve or enhance the natural environment by conserving energy or resources and decreasing or eliminating the usage of harmful agents, pollution, and waste. Studies showed there is an increasing in the consumption of green skincare products and toiletries by 45%, from a peak of RM 1.6 billion (in 1998) to RM 2.2 billion (in 2010), with sales estimated to exceed $1.1 billion in 2010 among young people (Boon et al., 2020). Keywords: Green Skin Care, Generation Z, Theory Of Planned Behaviour

scholarly journals The Relationship between Product Quality and Purchase Intention on Women’s Skin Care Products in Sri Lanka, with Special Reference to Anuradhapura District

2020 ◽  
Vol 8 (2) ◽  
pp. 85-89
Author(s):  
Thilini Nadeesha Senavirathne ◽  
V Kumaradeepan
Keyword(s):  
Sri Lanka ◽  
Special Reference ◽  
Product Quality ◽  
Purchase Intention ◽  
Skin Care ◽  
The Body ◽  
Purchasing Intention ◽  
The Relationship ◽  
Skin Care Products ◽  
Beauty Products

Most women liked to keep their appearance in superb condition, and not enough consideration was given to the harm and dangerous effects being made to the body and the person. The problem was the basis for the research. This study attempted to gain knowledge about product quality towards purchase intention on Women’s skin care products in Sri Lanka with special reference to Anuradhapura District. Based on the literature review, the study found out that most of the product quality was strongly related to purchasing intention procedure. This research was an exploratory type of research with a qualitative prospective, and the population of the study consisted of above 15 years old women of the Anuradhapura District. Data collection has been undertaken as an anonymous survey for a week. Randomly selected the lady customers who use beauty products and attend to beauty centers located in Anuradhapura District. A total of 150 questionnaires were distributed to female cosmetic consumers aged between 15-65. Statistical package for social science (SPSS) 16.0 are used for statistical analysis, and the survey analyzed descriptively using tables, frequencies, and percentages. The research results showed a positive and significant relationship between product quality and purchase intention on women’s skin care products in Sri Lanka. Further suggestions were provided by the researcher.

scholarly journals The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments

2021 ◽  
Vol 11 (2) ◽  
pp. 16
Author(s):  
Gabriel R. D. Levrini ◽  
Mirela Jeffman dos Santos
Keyword(s):  
Purchase Intention ◽  
Skin Care ◽  
Major Influence ◽  
Cognitive Responses ◽  
Store Brand ◽  
Eye Tracker ◽  
National Brand ◽  
Blind Test ◽  
New Variables ◽  
Skin Care Products

Price is considered one of the most important attributes in consumer’s choice. On the other hand, consumer’s knowledge about price tends to be imprecise. This study aims at providing new insights analyzing consumers’ perception of retail store brand (focused on Skin Care Products) comparing with two other skin care products, a premium, and a popular national brand. Second, to analyze the association price versus quality variables in the purchasing decision process. Third, to demonstrate the influence of both, unconscious and cognitive process during the purchase choice intention. Through Neuromarketing tools and protocols (quantitative and qualitative), the study exposes participants to a blind test of the three products and asks participants to talk about their sensory impressions like scent, feelings, and products texture. Using facial electromyography (EMG) and eye-tracker devices we measured consumers’ responses when we introduced price and brand name variables, by this way comparing unconscious and cognitive responses. The findings showed that an unconscious decision could be change when new variables were revealed. The study showed how conscious price variable was the major influence in their purchase intention.

scholarly journals Relationship between Brand Perceptions and Satisfaction: Empirical Study on Skin Products in Malaysia

2015 ◽  
Vol 7 (4) ◽  
pp. 23-32
Author(s):  
Tiyu Swed Xue ◽  
Ooi Bee Chen . ◽  
Tan Ee Fang . ◽  
Lee Kuan Chen . ◽  
Goh Jih Yi .
Keyword(s):  
Skin Care ◽  
Working Adults ◽  
Independent Variables ◽  
Care Industry ◽  
Quality Image ◽  
Skin Care Product ◽  
Brand Perception ◽  
The Relationship ◽  
Skin Care Products ◽  
Brand Satisfaction

In the highly competitive marketplace, marketers for the skin care product are facing challenges with identifying the consumer’s brand perception and brand satisfaction. Brand satisfaction is perceived as an important issue on skin care industry. Obviously, customers are the important stakeholders in organizations and their satisfaction is a priority to the company. This study aims to investigate the relationship between brand perceptions and brand satisfaction on skin care products with four independent variables (quality, promotion, image and preference). This study employed the statistic software of SPSS version 19.0 to evaluate 200 sets of questionnaires which collected from students, undergraduates, working adults and other respondents. The findings in this study shows that the brand perceptions on quality, image and preference have positive and significant relationship with brand satisfaction on skin care products. However, the relationship between brand perception on promotion and brand satisfaction is being rejected. Thus, the marketers can focus on perception on quality, image and preference to increase customers’ brand satisfaction to capture and retain them.

Die Rolle des pH-Wertes bei Intertrigo oder zu trockener Haut

2019 ◽  
Vol 7 (3) ◽  
pp. 134-136
Author(s):  
Markus Braun-Falco
Keyword(s):  
Barrier Function ◽  
Good Condition ◽  
Age Groups ◽  
Skin Barrier ◽  
Skin Care ◽  
Skin Barrier Function ◽  
Permeability Barrier ◽  
Buffer System ◽  
Skin Conditions ◽  
Skin Care Products

In order to maintain skin in «good condition» one can use cosmetic products. Importantly, those skin care products should fulfil specific requirements for specific life phases and specific skin conditions. In this review, we focused on 2 different age groups - namely, infants and the elderly - as well as on 2 specific skin conditions occurring in both age groups - very dry skin (Xerosis) and hyperhydrated skin (diaper rash). The goal in both conditions should be to maintain skin surface in its physiological acidic state, which is in turn crucial for the permeability barrier function, stratum corneum integrity/cohesion and antimicrobial defense. Skin care products formulated with an effective buffer system at a more acidic pH, for example 4, may be the best option to improve the acid mantle and skin barrier function and thus keep the skin in «good condition».

scholarly journals Determinant Factors in Purchasing Korean Skin Care Products

2020 ◽  
Vol 76 ◽  
pp. 01021
Author(s):  
Keshia Yohana Tanu Christine ◽  
Sesilya Kempa ◽  
Zane Vincēviča-Gaile
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Country Of Origin ◽  
Subjective Norm ◽  
Partial Least Square ◽  
Least Square ◽  
Perceived Behavioral Control ◽  
Care Industry ◽  
Facial Beauty ◽  
Skin Care Products

The demand and business opportunities in the skin and facial beauty sector have increased in the last 10 yr. The beauty and personal care industry in Indonesia grows on average of 12 %, with a market value of 33 × 109. This research emphasizes the presence of the influence of attitude, subjective norm, and perceived behavioral control on the purchase intention of skincare products that are moderated by the country of origin. The data collection is conducted by distributing questionnaires to a total of 130 respondents. Data obtained through a questionnaire are then processed with Smart Partial Least Square (PLS). The results in this study prove that the attitude and perceived behavioral control significantly influence the purchase intention while the Subjective norm does not significantly influence the purchase intention. On the other hand, the country of origin is not able to strengthen the influence between attitude, subjective norm, and perceived behavioral control on the purchase intention of skincare products.

The pH of soaps, skin care products and cosmetics used in the period of COVID-19 pandemic

2020 ◽  
Vol 130 (1) ◽  
pp. 57-60
Author(s):  
Barbara Nieradko-Iwanicka ◽  
Kornelia Dąbrowska ◽  
Wiktoria Chodun
Keyword(s):  
Tap Water ◽  
Skin Irritation ◽  
Skin Care ◽  
The Body ◽  
Alkaline Ph ◽  
Internal Organs ◽  
Extreme Caution ◽  
The Public ◽  
Outer Cover ◽  
Skin Care Products

Abstract Introduction. Human skin is the outer cover of the body. It performs important functions for the entire organism, such as protection of internal organs. The skin also protects the body against the effects of the external environment, ensures the balance between the environment and the inside of organism. Due to the pandemic, all members of the public are encouraged to frequently wash or disinfect hands, which may lead to skin irritation. Aim. The aim of the study was to check the pH of soaps, skin care products and selected cosmetics used in the period of COVID-19 pandemic. Materials and methods. For pH determination the CP-105 pH meter manufactured by ELMETRON® (Poland) was used. A total of 111 products available on the Polish market were collected for testing. The results were compared with the pH of tap water samples. Results. The soaps had mean pH of 5.04±1.04, shampoos 6.04±1.57, creams 6.87±0.1, products for depilation 9.8±3.06. All the values were within legal ranges. Conclusion. The majority of skin and hair cosmetics have pH close to the pH of tap water. Chemical hair removal products have the most alkaline pH and therefore, require extreme caution as they can cause irritation.

scholarly journals Understanding purchase intention of university students towards skin care products

2019 ◽  
Vol 3 (3) ◽  
pp. 161-178 ◽  
Author(s):  
Jia En Lee ◽  
Mei Ling Goh ◽  
Mohd Nazri Bin Mohd Noor
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Brand Management ◽  
Structural Model ◽  
Perceived Quality ◽  
Skin Care ◽  
Brand Awareness ◽  
Content Type ◽  
Brand Association ◽  
Skin Care Products

Purpose The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study. Design/methodology/approach In total, 150 sets of self-administered questionnaires were distributed to students in a local private university in Melaka. Convenience sampling was used and data collected were analysed using SmartPLS to perform the measurement model and structural model. Findings Findings have showed that there are positive relationships between brand awareness, brand association, perceived quality and brand loyalty and consumers’ purchase intention towards skin care products. Furthermore, it is concluded that perceived quality is the most significant factor in influencing consumers’ purchase intention. Originality/value Firms are able to benefit from this study by formulating their brand management tactics referring to the findings to have competitive advantage over their competitors.

scholarly journals An Examination of The Relationship of Green Brand Affect and Other Determinant Factors Towards Green Purchase Intention in Skin Care Industry

2021 ◽  
Vol 6 (8) ◽  
Author(s):  
Alya Salsabil Ryliannabila ◽  
Annisa Rahmani Qastarin
Keyword(s):  
Small Businesses ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Skin Care ◽  
Brand Associations ◽  
Care Industry ◽  
Brand Affect ◽  
Relationship Of ◽  
The Relationship

Climate change is a troubling issue in the world and one of the main causes is plastic production, while the personal care industry is one of the industries that contributes the largest plastic waste and businesses in Indonesia have not contributed to reducing waste. According to a study, many small businesses face several challenges in implementing environmental values including unawareness of the potential presented by applicable green practices, a lack of understanding of the necessity to address their environmental consequences, and the lack of understanding how to integrate green practices into basic business planning, in other words they don’t little exposure to green practice information and they don’t know how to communicate & implement the environmental values, thus small businesses need to understand how to communicate their business through green brand and to communicate their brand business need to know what drives the customer to buy green brand. While "green purchase intentions” is the likelihood of consumers purchasing specific products or brands owing to environmental concerns, thus to support waste reduction from the personal care industry and increase implementation of environmental value, the researcher analysed what factors could influence green purchase intentions to understand the market needs and drivers to purchase green brands. Using the PLS SEM, this study investigates the relationship of green brand affect on green purchase intentions, as well as the mediation effects of green brand attitude and green brand associations in the skin care business. Refers to prior study to define ‘green brand affect’ as “consumers’ positive emotional response towards a brand in consequence of the brand’s environmental performance” because in the process of customer buying decision-making, brand affect is a critical aspect. The study's research focus is on Indonesian consumers aged 14 to 39 who have purchased green skin care brands in Indonesia. A total of 218 respondents were chosen. In addition, to verify the research framework, this study was done by utilizing a questionnaire survey. The findings show that the impact of a green brand can have a direct impact on green buying intentions. Furthermore, this research shows that green brand associations have no influence on green purchasing intention means this variable fails to mediating green brand affect toward green purchase intention and that green brand attitude mediates the relationship between green brand affect and green buy intents to partially. While businesses tend to enhance their customers' green purchase intentions, they must also increase their green brand impact and green brand attitude. Hopefully this research could help small businesses to understand how to communicate and implement environmental value through the understanding of the relationship between green brand affect, green brand attitude, and green brand association toward green purchase intention.

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