The Challenge of International Market Segmentation in Emerging Markets

2016 ◽  
pp. 2274-2293
Author(s):  
Ramazan Nacar ◽  
Nimet Uray
Keyword(s):  
Emerging Markets ◽  
Market Segmentation ◽  
International Market ◽  
International Markets ◽  
Future Research ◽  
Methodological Issues ◽  
Research Directions ◽  
Paradoxical Effects ◽  
Key Issues ◽  
Future Research Directions

Increasing paradoxical effects of globalization resulted in the increased homogenization and heterogenization of international markets. Globalization with its varying effects also increased the significance of international market segmentation over the last few decades. Despite the increased presence and usage of international market segmentation, in recent times, the rise of emerging markets have challenged the concepts and methods of international market segmentation. In order to address key issues of international market segmentation in emerging markets, this study briefly examined and assessed foremost conceptual and methodological issues of international market segmentation in emerging markets. Suggestions and future research directions are also provided.

The Challenge of International Market Segmentation in Emerging Markets

2016 ◽  
pp. 42-61 ◽  
Author(s):  
Ramazan Nacar ◽  
Nimet Uray
Keyword(s):  
Emerging Markets ◽  
Market Segmentation ◽  
International Market ◽  
International Markets ◽  
Future Research ◽  
Methodological Issues ◽  
Research Directions ◽  
Paradoxical Effects ◽  
Key Issues ◽  
Future Research Directions

Increasing paradoxical effects of globalization resulted in the increased homogenization and heterogenization of international markets. Globalization with its varying effects also increased the significance of international market segmentation over the last few decades. Despite the increased presence and usage of international market segmentation, in recent times, the rise of emerging markets have challenged the concepts and methods of international market segmentation. In order to address key issues of international market segmentation in emerging markets, this study briefly examined and assessed foremost conceptual and methodological issues of international market segmentation in emerging markets. Suggestions and future research directions are also provided.

Team-Level Constructs

2019 ◽  
Vol 6 (1) ◽  
pp. 325-348
Author(s):  
David Chan
Keyword(s):  
Big Data ◽  
Data Analysis ◽  
Future Research ◽  
Methodological Issues ◽  
Research Directions ◽  
Substantive Content ◽  
Multilevel Research ◽  
Future Research Directions ◽  
Changes Over Time ◽  
Over Time

Studies of team-level constructs can produce new insights when researchers explicitly take into account several critical conceptual and methodological issues. This article explicates the conceptual bases for multilevel research on team constructs and discusses specific issues relating to conceptual frameworks, measurement, and data analysis. To advance programmatic research involving team-level constructs, several future research directions concerning issues of substantive content (i.e., changes in the nature of work and teams, member-team fit, linking team-level constructs to higher-level constructs) and strategic approaches (i.e., the construct's theoretical roles, dimensionality and specificity, malleability and changes over time, relationships with Big Data) are proposed.

HR Outsourcing Literature Review: Decisions, Outcome and Its Future Research Directions

2020 ◽  
Author(s):  
Mandy Sim
Keyword(s):  
Literature Review ◽  
Theory Development ◽  
Research Area ◽  
Future Research ◽  
Research Directions ◽  
Human Resource Outsourcing ◽  
Dependent Variables ◽  
Key Issues ◽  
Future Research Directions ◽  
Insight Into

<p>This study aims to systematically synthesize more than 20 years of human resource outsourcing (HRO) studies in a way that is meaningful, concise and, useful to HRO researchers and practitioners. Using<b> </b>grounded coding technique blended with integrative literature review, empirical papers published from 1997 to 2018 are examined. This is the first HRO literature review using such techniques to answer three key research questions: What has the existing empirical academic literature revealed about the determinants of HRO decisions and outcomes? What are the key issues emerged from the literature? What are the gaps in knowledge which warrant future HRO research? Other than providing a comprehensive insight into an emerging research area, this review also contributes to laying an important foundation for the initial descriptive HRO theory development. 36 dependent variables and 99 independent variables over 449 relationships were coded.</p>

HR Outsourcing Literature Review: Decisions, Outcome and Its Future Research Directions

2020 ◽  
Author(s):  
Mandy Sim
Keyword(s):  
Literature Review ◽  
Theory Development ◽  
Research Area ◽  
Future Research ◽  
Research Directions ◽  
Human Resource Outsourcing ◽  
Dependent Variables ◽  
Key Issues ◽  
Future Research Directions ◽  
Insight Into

<p>This study aims to systematically synthesize more than 20 years of human resource outsourcing (HRO) studies in a way that is meaningful, concise and, useful to HRO researchers and practitioners. Using<b> </b>grounded coding technique blended with integrative literature review, empirical papers published from 1997 to 2018 are examined. This is the first HRO literature review using such techniques to answer three key research questions: What has the existing empirical academic literature revealed about the determinants of HRO decisions and outcomes? What are the key issues emerged from the literature? What are the gaps in knowledge which warrant future HRO research? Other than providing a comprehensive insight into an emerging research area, this review also contributes to laying an important foundation for the initial descriptive HRO theory development. 36 dependent variables and 99 independent variables over 449 relationships were coded.</p>

Citizenship Behavior and Objective Career Outcomes: A Review and Agenda for Future Work

2016 ◽  
Author(s):  
Diane M. Bergeron ◽  
Chantal van Esch ◽  
Phillip S. Thompson
Keyword(s):  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Citizenship Behavior ◽  
Future Research ◽  
Career Outcomes ◽  
Research Directions ◽  
Task Behavior ◽  
Key Issues ◽  
Future Research Directions ◽  
Future Work

A small but growing body of research on organizational citizenship behavior (OCB) and objective career outcomes highlights the need for more consistency across studies. This chapter critically examines extant literature and highlights key issues in current research. More specifically, we identify three main issues in the current literature. First, many OCB studies do not include a corollary measure of task behavior. Second, there seems to be an assumption that performance evaluations are positively related to objective career outcomes. Third, it is important to acknowledge that studying reward recommendations is not the same as studying actual rewards. Following discussion of these three issues, we then review the studies on OCB and various objective career outcomes (i.e., productivity, salary and financial rewards, other rewards, promotion and career advancement); point out patterns and trends across the studies; and make recommendations for how the field can move forward in terms of future research directions.

A Conceptual Framework of Influencing Factors on International Entrepreneurial Capability in Emerging Markets

2016 ◽  
Vol 7 (2) ◽  
pp. 56-70
Author(s):  
Man Zhang ◽  
Jungsook Kwon ◽  
Qian Gao
Keyword(s):  
Emerging Markets ◽  
Institutional Environment ◽  
Future Research ◽  
Born Global ◽  
Information Communication ◽  
Research Directions ◽  
Entrepreneurial Opportunities ◽  
International Environment ◽  
Future Research Directions ◽  
Born Global Firms

The increasing economic importance of born global firms makes it worthwhile to study what leads to their success in the emerging markets. The institutional environment defines, reacts, and limits entrepreneurial opportunities, and also affects the speed and scope of entrepreneurial capability. Given the relatively low base of resource, these firms need to deploy some unique strategies such as utilizing information communication to survive in today's hostile and competitive international environment. Propositions regarding the relationships between institutional environment, international entrepreneurial capability, informal communication and their effect on the international performance were developed. Theoretical and managerial contribution and future research directions were also provided.

scholarly journals High-Intensity Exercise and Mitochondrial Biogenesis: Current Controversies and Future Research Directions

Physiology ◽  
2019 ◽  
Vol 34 (1) ◽  
pp. 56-70 ◽  
Author(s):  
David J. Bishop ◽  
Javier Botella ◽  
Amanda J. Genders ◽  
Matthew J-C. Lee ◽  
Nicholas J. Saner ◽  
...  
Keyword(s):  
Mitochondrial Biogenesis ◽  
High Intensity ◽  
High Intensity Exercise ◽  
Future Research ◽  
Methodological Issues ◽  
Research Directions ◽  
Different Types ◽  
Powerful Stimulus ◽  
Future Research Directions

It is well established that different types of exercise can provide a powerful stimulus for mitochondrial biogenesis. However, there are conflicting findings in the literature, and a consensus has not been reached regarding the efficacy of high-intensity exercise to promote mitochondrial biogenesis in humans. The purpose of this review is to examine current controversies in the field and to highlight some important methodological issues that need to be addressed to resolve existing conflicts.

scholarly journals Do Others Understand Us? Fighting Game Community Member Perceptions of Others’ Views of the FGC

2018 ◽  
Author(s):  
Crystal Nicole Steltenpohl ◽  
Jordan Reed ◽  
Christopher Keys
Keyword(s):  
Community Psychology ◽  
Community Member ◽  
Mixed Methods Study ◽  
Future Research ◽  
Community Members ◽  
Research Directions ◽  
Negative Comments ◽  
Key Issues ◽  
Future Research Directions ◽  
Community Recommendations

Our perceptions of how well others understand us and our communities can affect how we see ourselves, as well as how we perceive and interact with others. Community psychologists may be interested in examining community meta-stereotypes, or how community members believe outsiders see them. The current mixed-methods study asked fighting game community (FGC) members about their perceptions of outsiders’ understanding of the FGC. We collected data from 496 FGC members, who provided descriptions of others’ perceptions of the FGC, reasons these perceptions exist, and their reactions to these perceptions. The data supported our hypotheses that FGC members feel misunderstood by non-members; gaming affiliation and media affiliation each had significant effects on FGC members’ ratings of others’ understanding. Non-gaming media were perceived as exhibiting especially high levels of misunderstanding. Respondents’ negative comments focused on non-gaming media’s overreliance on outdated stereotypes and lack of research into the community. Recommendations for community psychologists, researchers, FGC members, and media outlets are included, which may allow various stakeholders to explore key issues and sources of friction. Finally, future research directions are discussed. Steltenpohl, C.N., Reed, J., &amp; Keys, C.B. (2018). Do others understand us? Fighting game community member perceptions of others’ views of the FGC. Global Journal of Community Psychology Practice, 9, 1-21.

Key Issues and Research Directions in Green Wireless Networking

2015 ◽  
pp. 6186-6194
Author(s):  
Konstantinos B. Baltzis
Keyword(s):  
Communication Networks ◽  
Low Cost ◽  
Wireless Networking ◽  
Future Research ◽  
Wireless Communication Networks ◽  
Research Directions ◽  
Current Trends ◽  
Key Issues ◽  
Future Research Directions ◽  
Ict Infrastructure

A significant part of worldwide energy is consumed by the ICT infrastructure with wireless sector to be among the main contributors to this consumption. As a result, the rising energy costs and increasing carbon footprint of operating wireless communication networks have generated a keen interest in the design and development of “green” networks, that is, networks characterized by energy efficiency, reduced CO2 emissions, and low cost deployment. In this article, we discuss current issues and trends in green wireless networking. We explain the motivation behind it, discuss basic principles, review current trends in the field, and highlight upcoming challenges and future research directions. The aforementioned issues have been treated in detail in the scientific literature. However, the present study overviews current and future trends in green wireless networking with focus on providing an insight into the field that will be useful not only for experts but for non-specialists also.

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