Improving Communication with Internal Public and Customers of an Industrial Company

Author(s):  
Florea Nicoleta Valentina ◽  
Tanasescu Irina Antoaneta

The present chapter deals with an important topic, namely communication with its internal public and its customers by improving internal processes like recruitment, selection, motivation and development of an industrial company along supply chain management. We analyse this relationship taking into account that having talented employees the company will be able to attract new customers, maintain the old ones and satisfy their needs, that organizations must face the continual changes from the external environment, and that factors like globalization, liberalization, new technologies, and market opening have a major impact on organizational performance, on the human factor and on customers. As astrategic performance-generating factor in obtaining competitive advantage along supply chain, human factor is analysed describing issues like: communication, recruiting, attracting, retaining, motivating, developing employees under the impact of new technologies in order to obtain performance along supply chain.

Author(s):  
Efosa Abiodun ◽  
Omorodion Omoregbe

In this study, we examined the impact of supply chain management practices (SCMP): strategic supplier partnership, customer relationship, level of information shared, and information quality on competitive advantage and organizational performance in the Nigerian manufacturing sector. In so doing, this study was set out to find out if these practices generate conditions that promote higher or lesser competitive advantage and organizational performance. The survey research design was adopted because the characteristics of the respondents were fully captured in other to make important decisions. A total number of 122 were found usable out of 146 copies of questionnaire circulated. The structural equation modelling (SEM) was the estimation technique employed to measure the relationships among the various variables/constructs using AMOS 22.0. It was found out that the four predictors (strategic supplier partnership, customer relationship, level of information shared, information quality) of SCMP had significant impact on organizational performance. The study also revealed that of the four independent variables, three (strategic supplier partnership, customer relationship, and level of information shared) had significant impact on competitive advantage, while information quality had no significant impact on competitive advantage. In response to our research questions, we concluded that the four constructs or predictors generate conditions that promote higher competitive advantage and organizational performance in the Nigerian manufacturing sector. The study recommended that manufacturing organizations should share quality, timely and accurate information to ensure their product offerings can be altered to meet customers while offering competitive prices. The study further recommended that organizations should assist its suppliers to improve product quality; regularly relate with clients to set dependability, receptiveness, and other standards; notify trading partners early when changing needs arises; and have fast product development.


2022 ◽  
Vol 10 (1) ◽  
pp. 155-160 ◽  
Author(s):  
Itang, H.S. Sufyati ◽  
Asep Dadan Suganda ◽  
Shafenti Shafenti ◽  
Mochammad Fahlevi

The purpose of this research is to better understand the impact of supply chain management (SCM) and flexibility on firm performance, as well as the role of competitive advantage in mediating the model in Indonesian agriculture companies. Companies must apply supply chain management and supply chain flexibility (SCF) to boost industrial competitiveness, which impacts firm performance. To ensure that supply chain management supports the company's strategy, companies must evaluate supply chain concerns. From the literature search, researchers have not found any published studies or articles on SCM and SCF in their influence on firm performance through competitive advantage, specifically for corn companies in Indonesia. The population in this study includes agriculture companies in Indonesia. Sampling was carried out using probability sampling technique, the total population of 200 obtained a sample size of 133.333 which can be rounded up to 134 research samples. The inferential statistical method used in the data analysis of this study was the Partial Least Square Version 3 program. The study found that SCM influenced firm performance and SCF had a direct influence on firm performance. However, competitive advantage variable failed in being a mediator in SCM and SCF on firm performance.


2018 ◽  
pp. 1181-1207 ◽  
Author(s):  
Rajwinder Singh ◽  
H.S. Sandhu ◽  
B.A. Metri ◽  
Rajinder Kaur

Supply chain is the process of continuous flow of products or services from source to the destination. Supply chain management has become an effective tool now a day to survive in this competitive world. Organizations do their best to harvest profits by adopting better supply chain management practices for competitive advantage and organizational performance. In this paper an attempt has been made to understand the relationship among supply chain practices, competitive advantage, and organizational performance using structural equation modelling. This research conceptualizes and develops five secondary dimensions of supply chain practices (Use of technology, SC speed, Customer satisfaction, SC integration, and Inventory management). The research also identifies four primary competitive advantage components (Inventory management, Customer satisfaction, Profitability, and Customer base identification) and six primary organizational performance components (Financial Performance, Market performance, SC competencies, Customer satisfaction, Stakeholder satisfaction, and Innovation and learning). The data for analysis was collected from top 10 non-livestock organized retail players operating in Punjab, Haryana, Chandigarh, New Delhi and, Gurgaon in India. The relationships in the proposed framework were tested using structural equation modelling. The results indicate that Indian retailers know that competitive advantage has high impact on SCP but they have less understanding in matching SCP and competitive advantage with organizational performance.


2018 ◽  
pp. 871-897
Author(s):  
Rajwinder Singh ◽  
H.S. Sandhu ◽  
B.A. Metri ◽  
Rajinder Kaur

Supply chain is the process of continuous flow of products or services from source to the destination. Supply chain management has become an effective tool now a day to survive in this competitive world. Organizations do their best to harvest profits by adopting better supply chain management practices for competitive advantage and organizational performance. In this paper an attempt has been made to understand the relationship among supply chain practices, competitive advantage, and organizational performance using structural equation modelling. This research conceptualizes and develops five secondary dimensions of supply chain practices (Use of technology, SC speed, Customer satisfaction, SC integration, and Inventory management). The research also identifies four primary competitive advantage components (Inventory management, Customer satisfaction, Profitability, and Customer base identification) and six primary organizational performance components (Financial Performance, Market performance, SC competencies, Customer satisfaction, Stakeholder satisfaction, and Innovation and learning). The data for analysis was collected from top 10 non-livestock organized retail players operating in Punjab, Haryana, Chandigarh, New Delhi and, Gurgaon in India. The relationships in the proposed framework were tested using structural equation modelling. The results indicate that Indian retailers know that competitive advantage has high impact on SCP but they have less understanding in matching SCP and competitive advantage with organizational performance.


Author(s):  
Rajwinder Singh ◽  
H.S. Sandhu ◽  
B.A. Metri ◽  
Rajinder Kaur

Supply chain is the process of continuous flow of products or services from source to the destination. Supply chain management has become an effective tool now a day to survive in this competitive world. Organizations do their best to harvest profits by adopting better supply chain management practices for competitive advantage and organizational performance. In this paper an attempt has been made to understand the relationship among supply chain practices, competitive advantage, and organizational performance using structural equation modelling. This research conceptualizes and develops five secondary dimensions of supply chain practices (Use of technology, SC speed, Customer satisfaction, SC integration, and Inventory management). The research also identifies four primary competitive advantage components (Inventory management, Customer satisfaction, Profitability, and Customer base identification) and six primary organizational performance components (Financial Performance, Market performance, SC competencies, Customer satisfaction, Stakeholder satisfaction, and Innovation and learning). The data for analysis was collected from top 10 non-livestock organized retail players operating in Punjab, Haryana, Chandigarh, New Delhi and, Gurgaon in India. The relationships in the proposed framework were tested using structural equation modelling. The results indicate that Indian retailers know that competitive advantage has high impact on SCP but they have less understanding in matching SCP and competitive advantage with organizational performance.


2019 ◽  
Vol 36 (7) ◽  
pp. 1053-1077 ◽  
Author(s):  
Binh An Thi Duong ◽  
Huy Quang Truong ◽  
Maria Sameiro ◽  
Paulo Sampaio ◽  
Ana Cristina Fernandes ◽  
...  

Purpose A single supply chain management (SCM) practice will have a certain impact on organizational performance (OP). However, since it is placed in a system that many other practices are conducted simultaneously, the practice itself will interact with other ones (i.e. affect/be affected). As a consequence, the efficiency of the affected practice is increased and it is expected to maximize the impact of SCM practices on OP. This mechanism is named the “resonant” influence that is a new approach in the SCM literature. The purpose of this paper is to test the above mechanism toward an insight into the relationship between SCM and OP. Design/methodology/approach Two models were compared: the competitive models only exist in direct effects; and the other contains relationships between practices that are able to show the mechanism of the resonant influence, i.e. the hypothetical model. A data set gained from Vietnamese garment enterprises was used to validate the mechanism of the resonant influence. Findings Empirical evidence from Vietnamese garment sector showed that the competitive models could explain 42.8, 26.3 and 34 percent variance of operational performance, customer satisfaction and financial performance, respectively. In the meantime, the hypothetical model containing the resonant influence is capable to explain 69.5, 33.1 and 57.3 percent. For the impact of each SCM practice on OP, all relationships in the hypothetical model are also greater than those in competitive ones. These results supported the mechanism of the resonant influence. Research limitations/implications This research provides an insight into the relationship between SCM practices and OP. By the resonant influence, the effectiveness of each affected SCM practice itself is magnified and OP is also increased remarkably. Practical implications Understanding the resonant influence, companies can apply this mechanism to enhance effectiveness of SCM practices at the lowest cost. To this end, the SCM practices should be implemented simultaneously as an integrated system rather than independent ones and the structural model proposed in this study is able to be used as “a guide map” for applying this mechanism. Originality/value This is one of pioneer empirical studies in the SCM literature that proposed and validated the concept of “resonant influence.”


Author(s):  
Florea Nicoleta Valentina

Organizations are operating in an environment which offers opportunities but also dangers, risks, changes, and challenges. To face these changes, organizations must develop effective strategies based on relationships with stakeholders and profit decisions, and cost-based in order to obtain competitive advantage. To satisfy customers' needs, the organizations seek a position of superiority over its competitors. To deploy its activities and to achieve its objectives, any organization must dispose resources such as material, human, financial, informational, and technological. This chapter treats a very interesting theme, that of procurement, as commercial activity, in the complex activities of organizations. The chapter starts with the literature in the field and presents the evolution of the process, the objectives, the roles, the functions, the activities, and the typology. The author presents the impact the new technologies have on procurement process, using a simulation model, based on mathematical and statistical models and IT programs.


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