The Role of Value Co-Creation on Brand Image

2017 ◽  
pp. 326-348
Author(s):  
Pravina Jayapal ◽  
Azizah Omar
Keyword(s):  
Conceptual Framework ◽  
Brand Image ◽  
Market Performance

The proliferation of SMEs in Malaysia shows that a better understanding on this SMEs are needed. Even though the SME market is booming, these SMEs face difficulties in sustaining in the constantly evolving marketplace. In order to continuously flourish in this industry, the firms should understand the role of value co-creation in improving their market performance. The lack of value co-creation implementation has been found to act as a barrier for these SMEs. Moreover, SMEs are identified to have issues in establishing a strong brand image through value co-creation. Therefore, the book chapter develops a conceptual framework to improve the understanding on the contribution of value co-creation in the development of stronger brand image and greater market performance.

The Role of Value Co-Creation on Brand Image

2017 ◽  
pp. 185-207
Author(s):  
Pravina Jayapal ◽  
Azizah Omar
Keyword(s):  
Conceptual Framework ◽  
Brand Image ◽  
Market Performance

The proliferation of SMEs in Malaysia shows that a better understanding on this SMEs are needed. Even though the SME market is booming, these SMEs face difficulties in sustaining in the constantly evolving marketplace. In order to continuously flourish in this industry, the firms should understand the role of value co-creation in improving their market performance. The lack of value co-creation implementation has been found to act as a barrier for these SMEs. Moreover, SMEs are identified to have issues in establishing a strong brand image through value co-creation. Therefore, the book chapter develops a conceptual framework to improve the understanding on the contribution of value co-creation in the development of stronger brand image and greater market performance.

Role of Social Business in Developing Countries: A Conceptual Framework

2019 ◽  
Vol 23 (4) ◽  
pp. 689-700
Author(s):  
Mohammed Salim Bhuyan ◽  
Valliappan Raju ◽  
Siew Poh Phung
Keyword(s):  
Developing Countries ◽  
Conceptual Framework ◽  
Social Business

Childhood Weight Management for School Health Nurses and School Children in Malaysia: A conceptual framework

2019 ◽  
Vol 4 (13) ◽  
pp. 14-26
Author(s):  
Norimah Said ◽  
Norazmir Md Nor ◽  
Siti Sabariah Buhari ◽  
Siti Khuzaimah Ahmad Sharoni
Keyword(s):  
Health Education ◽  
Conceptual Framework ◽  
Weight Management ◽  
School Children ◽  
School Health ◽  
Cognitive Theory ◽  
Publishing House ◽  
Future Health ◽  
Childhood Weight

In developing an effective Chidhood weight management, it needs to be based on a theory. The Social Cognitive theory (SCT) and Urie Bronfenbrenner model with integrated Kolb's model of Learning Styles and Experiential Learning is used in this study to modify and make changes to the personal factor influences such as knowledge, attitude and expectations, behavior modification and environmental influences among overweight and obese school children. The aim of this study is to provide a new model for the professional development role of the nurses in the School Health Program (SHP) and health education promotion towards obese school children to improve their quality of life. Furthermore, in this study SHP and future health education and promotion are integrated with the role of SHN to facilitate the effective management of childhood obesity. Keywords: obesity; school children; school nurses; conceptual framework;weight management eISSN 2514-7528 © 2019. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/jabs.v4i13.331

A New Hope

2018 ◽  
Author(s):  
Zoran Oklopcic
Keyword(s):  
Popular Sovereignty ◽  
The People ◽  
Collective Self ◽  
The Relationship ◽  
The Way

As the final chapter of the book, Chapter 10 confronts the limits of an imagination that is constitutional and constituent, as well as (e)utopian—oriented towards concrete visions of a better life. In doing so, the chapter confronts the role of Square, Triangle, and Circle—which subtly affect the way we think about legal hierarchy, popular sovereignty, and collective self-government. Building on that discussion, the chapter confronts the relationship between circularity, transparency, and iconography of ‘paradoxical’ origins of democratic constitutions. These representations are part of a broader morphology of imaginative obstacles that stand in the way of a more expansive constituent imagination. The second part of the chapter focuses on the most important five—Anathema, Nebula, Utopia, Aporia, and Tabula—and closes with the discussion of Ernst Bloch’s ‘wishful images’ and the ways in which manifold ‘diagrams of hope and purpose’ beyond the people may help make them attractive again.

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