Re-Examining the Relationship Between Team Work Quality and Speed of New Product Development

2020 ◽  
pp. 21-39 ◽  
Author(s):  
Asmat-Nizam Abdul-Talib ◽  
Turki Abdullah Alanazi ◽  
Hasbullah Ashari ◽  
Siti Norhasmaedayu Mohd Zamani
Keyword(s):  
Product Development ◽  
Market Orientation ◽  
New Product Development ◽  
New Product ◽  
Internal Market ◽  
Team Work ◽  
Mediating Effect ◽  
Work Quality ◽  
Internal Market Orientation ◽  
The Relationship

Previous research has consistently demonstrated that team work quality plays an important role in predicting the speed of new product development (NPD). However, the examination of the fundamental mechanisms behind this relationship has received less attention than it deserves. Drawing on the resource-based view and internal market orientation theories, this chapter examines mediating effect of internal market orientation in the relationship between teamwork quality and speed of new product development. One hundred and forty-nine team members drawn from the telecom companies in the Kingdom of Saudi Arabia participated in this study. Partial least squares path modelling was employed to test mediating effect of internal market orientation in the relationship between teamwork quality and NPD speed. Findings suggest a positive relationship between teamwork quality and NPD speed. As hypothesized, the findings showed that of internal market orientation mediated the relationship between teamwork quality and NPD speed.

scholarly journals Mediating Effect of Internal Market Orientation on New Product Development in the Telecom Industry

2015 ◽  
Vol 15 (2) ◽  
pp. 205-213
Author(s):  
Turki Abdullah Alanazi ◽  
Asmat Nizam Abdul Talib ◽  
Hasbullah Ashari ◽  
Rabiul Islam
Keyword(s):  
Product Development ◽  
Market Orientation ◽  
New Product Development ◽  
New Product ◽  
Internal Market ◽  
Mediating Effect ◽  
Telecom Industry ◽  
Internal Market Orientation

Platform Strategy for New Product Development

2020 ◽  
pp. 123-143
Author(s):  
Sang-Wuk Ku
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Mediating Effect ◽  
Hierarchical Regression ◽  
Product Platform ◽  
Mediating Role ◽  
Platform Leadership ◽  
The Relationship

This chapter proves the mediating effect of product platform strategies on the relationship between a firm's subject, environment, and resources and the performance of new product development in the perspective of platform leadership. The author analyzed the mediating role of product platform strategy by considering CEO propensity, competition and customers, and competitiveness of retained resources. Compared to the past, in the perspective of platform leadership, the product platform strategy has a critical effect on the relationship between the business scope of a platform leader, the external relationship with complementors, and the internal organization of a platform leader impact on the performance of new product development. As a result of hierarchical regression analysis with the data of Korean high technology companies, the product platform strategy would be mediating the relationship between the antecedents such as CEO propensity, competition and customers, and competitiveness of retained resources and NPD performance.

scholarly journals How to Improve the Quality and Speed of Green New Product Development?

Processes ◽  
2019 ◽  
Vol 7 (7) ◽  
pp. 443 ◽  
Author(s):  
Shi Yin ◽  
Baizhou Li ◽  
Xiaoyan Zhang ◽  
Meili Zhang
Keyword(s):  
Supply Chain ◽  
Product Development ◽  
New Product Development ◽  
Market Competition ◽  
New Product ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Research Framework ◽  
The Relationship

With the deep integration of supply chain with Internet and Internet of things, it is an important way for enterprises to win market competition and seek sustainable development to develop green new products through external green supply chain integration (GSCI). This study established a unified research framework of external GSCI, knowledge spiral (KS), green new product development (NPD), and top management’s environmental awareness (TMEA). Structural equation modeling and analytic hierarchy process are used to explore the mechanism of the established research framework. The research results of this paper are as follows: (i) Green supplier integration (SI) and green consumer integration (CI) have significant positive effects on green NPD speed (GS), green NPD quality (GQ), and KS, and KS has a significant positive effect on GS and GS, respectively. Compared with green CI, green SI has a greater impact on KS, GS, and GQ. In addition, compared with GS, KS has a greater impact on GQ; (ii) KS has a significant partial mediating effect in the relationship between green CI, GS, and GQ. Compared with GS, KS has stronger mediating effect between green CI and GQ. Compared with green SI, the equivalent KS capability is more significant in integrating green customer information; (iii) TMEA has a significant moderating effect on the relationship between KS, and GQ and has no significant moderating effect on the relationship between KS and GS. Future research will analyze the mediating effect of the four dimensions of KS in the relationship between external GSCM and the green NPD speed and green NPD quality.

Improving new product development performance by risk management

2016 ◽  
Vol 31 (3) ◽  
pp. 418-425 ◽  
Author(s):  
Mehran Salavati ◽  
Milad Tuyserkani ◽  
Seyyede Anahita Mousavi ◽  
Nafiseh Falahi ◽  
Farshid Abdi
Keyword(s):  
Risk Management ◽  
Product Development ◽  
New Product Development ◽  
Small Sample Size ◽  
New Product ◽  
Small Sample ◽  
Content Type ◽  
Total Performance ◽  
The Relationship ◽  
Npd Performance

Purpose The principal aim of this study is to investigate the relationship between technological, marketing, organizational and commercialization risk management on new product development (NPD) performance. Design/methodology/approach Based on questionnaire, the data were collected from a sample of general automotive industry in Iran. Based on theoretical considerations, a model was proposed and descriptive statistic and hierarchical regression were used to measure the relationship between risk management factors and NPD performance. Findings Data analysis revealed that if organization can amplify their knowledge and information about risk and main factors that affect NPD process, not only can they do their work better but can also increase their ability to predict future happenings that affect performance. Research limitations/implications First, due to the relatively small sample size, caution should be exercised when interpreting the results. Second, the data were collected from automotive producer in Iran, which may restrict to some extent generalizability of the findings. Practical implications The results suggest that managers should consider more attention to risk management. If managers spread the risk management in all aspects of the NPD project, total performance will be increased and it can develop the probability of NPD success. Also organizations should perform great market research due to best commercialization. Originality/value Past researches have presented complete information about NPD process. But identifying and considering the effect of the risk management parameters that are connected to the NPD process were the main thrusts to perform the study. In this paper, based on past research about risk management of NPD, the extra aspect of process that can improve total performance of NPD has been examined.

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