The Social Construction of the Reality via Narrative Advertising

2019 ◽  
pp. 121-129
Author(s):  
Hanife Nur Köroğlu
Keyword(s):  
Social Construction ◽  
Social Construction Of Reality ◽  
Objective Reality ◽  
Multiple Realities ◽  
The Social ◽  
The Masses

When we evaluate the social construction of reality in advertising through narrative advertising in general, in narrative advertising; We can see the theory of social construction of reality by Berger and Luckmann, that multiple realities can be produced through narrative advertising, and the objective reality produced by legitimacy is that the advertiser and the audience (structure and actor) builds the reality of mutuality. We can say that the reality externalizes and objectifies the reality, the masses internalize the reality produced and participates in the process of socialization with this reality, the interaction and interaction of individuals in the production of reality are effective. However, we can say that the narrative, which is a feature of narrative advertising, and the empathy possible through narrative advertising are very important in reflecting the produced reality to the audience and in the participation of the audience in the process of social construction of reality.

The Mechanisms of Social Construction of Reality in Religious Extremism: A Socio-Philosophical Analysis

2020 ◽  
pp. 106-113
Author(s):  
Tat’yana V. Izluchenko ◽  
Keyword(s):  
Social Construction ◽  
Social Order ◽  
Common Good ◽  
Cognitive Biases ◽  
Daily Life ◽  
Phenomenological Theory ◽  
Social Construction Of Reality ◽  
Objective Reality ◽  
Religious Extremism ◽  
The Social

This paper studies the social construction of reality in religious extremism. The daily life of extremists is viewed here as an alternative social reality, which is opposed to objective reality and portrayed by the ideologists as the only right one. The methodology of the research is based on Peter Berger’s phenomenological theory of world construction by numerous transcendental subjects. The daily life of extremists is regulated by the social order established in the extremist community, which is ensured by specific attitudes, preferences, conventions, values, and knowledge systems that are contained in their ideology. An important result of the study is the characterization of the social construction mechanisms according to the extremist worldview. Cognitive biases and assertion of personal significance contribute to a positive perception of the ideology and an active participation in extremist activities, while the “Us vs Them” opposition leads to the polarization of views and fewer external contacts, as well as forms a positive image of “Us” while ignoring their negative qualities and hyperbolizing the negative qualities of “Them”. The idealization of history and the heroization of individual participants in this movement form false notions of justice and of the possibility of creating an ideal state system, thereby motivating extremists to commit unlawful acts, including violent ones. Thinking models are adjusted to conform to the ideology, new patterns of behaviour are established through social actions and ritual practices. Illegal extremist activity is presented as following the will of the higher forces, thus acquiring the status of a sacred duty to establish the common good and fight against the universal evil. These mechanisms are characteristic of various types of extremism (national, political). Religion acts as an element reinforcing ideological content and allowing extremist communities to project ultimate meanings onto objective reality, endowing it with a given meaning.

scholarly journals Dialektika Masyarakat Baduy dalam Memaknai Realitas Pemilihan Umum 2014

2014 ◽  
Vol 17 (2) ◽  
pp. 89-102
Author(s):  
Karman Karman
Keyword(s):  
Social Construction ◽  
General Election ◽  
Social Adaptation ◽  
Adaptation Process ◽  
Social Construction Of Reality ◽  
The Social ◽  
General Elections ◽  
Research Show

Baduy Community is very obedient to local rules/custom, e.g. lunang (sundanesse to express obedience to whoever the winner), and ngasuh rati, ngayak menak. Surprisingly, the voter number in Baduy have increased from 2013 to 2014. They have their own mechanism in determining leader, that is by deliberation among customary figures. The social-political changes make-up the result of their construction change toward reality. The issue in this study is how Baduy community (re-)construct general election. This one aims to understand Baduy’s  construction to electoral activities, their understanding to the obligation to participate in election, and the adaptation process of different realities (reality in Baduy and Reality in external). By harnessing the Social Construction of Reality introduced by Berger, and Social Adaptation System introduced by Giddens, this research show Baduy objectifies and participates in general elections as an obedience to the customary rules. Understanding about obligations to participate in election is legitimized by customary institution, regarding dualism of different structure, they must adapt theirselves to different realities.

scholarly journals Avatar Creation: The Social Construction of “Beauty” in Second Life

2017 ◽  
Vol 95 (3) ◽  
pp. 607-624 ◽  
Author(s):  
Hailey L. Mills
Keyword(s):  
Social Construction ◽  
Second Life ◽  
Virtual Community ◽  
Community Research ◽  
Social Construction Of Reality ◽  
Still Images ◽  
Socially Constructed ◽  
The Social ◽  
Significant Difference ◽  
Ideal Body

Rooted in the theory of Social Construction of Reality and informed by media portrayal of female beauty and virtual community research, this study examined how beauty is socially constructed by gatekeepers in Second Life. A content analysis of 360 still images of female avatars was conducted to understand the extent to the beauty types that appear in the virtual world. Findings suggest trendy and sex kitten/sensual beauty types were the most-portrayed beauty types. Most female avatars had the ideal body size and light colored skin. In addition, this study found a significant difference in beauty type among different types of products.

11. Identities and US foreign policy

2012 ◽  
Author(s):  
Christina Rowley ◽  
Jutta Weldes
Keyword(s):  
Foreign Policy ◽  
Social Construction ◽  
Social Constructivism ◽  
Constructivist Approach ◽  
State Identity ◽  
Social Construction Of Reality ◽  
The Social ◽  
Social Constructivist Approach ◽  
Critical Social

This chapter examines the role of identity in constructing U.S. foreign policy. Using a critical social constructivist approach, it argues that particular conceptions of U.S. identity constitute U.S. interests, thus providing the foundations for foreign policy. After providing an overview of the influence of interests on foreign policy, the chapter considers the basic assumptions of critical social constructivism, taking into account the social construction of reality and the concepts of discourse and articulation. It then analyses discourses as sites of power, identity, and representation, along with the importance of identity in U.S. foreign policy. It also looks at U.S. presidents’ articulations of state identity and foreign policy over the last six decades.

Language: A transformative key

1984 ◽  
Vol 13 (4) ◽  
pp. 511-513
Author(s):  
Carolie Coffey
Keyword(s):  
Social Construction ◽  
Gender Role ◽  
Social Transformation ◽  
Language Usage ◽  
Social Construction Of Reality ◽  
Cultural Ideal ◽  
Definition Of The Situation ◽  
The Social ◽  
Language Strategies ◽  
Definition Of

ABSTRACT“If men define situations as real, they are real in their consequences.” W.I. Thomas's insight along with the Whorfian Hypothesis provide us with a clue to the immense significance of language as the essential key to the social construction of reality. This article explores linguistic implications for transformations in language usage as applied to gender-role and the cultural ideal of equality. (Definition of the situation, Whorfian Hypothesis, nonsexist language strategies, social transformation)

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