Student Advantage Captures the College Market Through an Integration of Their Off and Online Businesses

2011 ◽  
pp. 226-242
Author(s):  
Margaret T. O’Hara ◽  
Hugh J. Watson
Keyword(s):  
Higher Education ◽  
College Students ◽  
Information Technology ◽  
Business Strategy ◽  
Lessons Learned ◽  
Online Portal ◽  
Education Community ◽  
Brick And Mortar ◽  
Technology Capability ◽  
Information Technology Capability

This chapter describes how Student Advantage successfully transformed itself from a brick-and-mortar company to the leading online portal to the higher education community. The company has followed a business strategy that includes creating Websites that appeal to college students and forming partnerships with businesses and universities. Through its activities, Student Advantage has assembled a wealth of information about college students, all organized around a common student identifier. This information is important to Student Advantage and to its partners who are willing to pay for the insights that Student Advantage can provide about the college market. Interestingly, Student Advantage only recently developed a strong in-house information technology capability. This capability is now allowing Student Advantage to implement a variety of e-marketing applications. Lessons learned from Student Advantage’s experiences are discussed.

Student Advantage Captures the College Market Through an Integration of Their On and Offline Businesses

2011 ◽  
pp. 151-170
Author(s):  
Margaret T. O’Hara ◽  
Hugh J. Watson
Keyword(s):  
Higher Education ◽  
College Students ◽  
Web Sites ◽  
Business Strategy ◽  
Lessons Learned ◽  
Online Portal ◽  
Education Community ◽  
Brick And Mortar ◽  
Technology Capability ◽  
Information Technology Capability

This chapter describes how Student Advantage successfully transformed itself from a brick-and-mortar company to the leading online portal to the higher education community. The company has followed a business strategy that includes creating Web sites that appeal to college students and forming partnerships with businesses and universities. Through its activities, Student Advantage has assembled a wealth of information about college students, all organized around a common student identifier. This information is important to Student Advantage and to its partners who are willing to pay for the insights that Student Advantage can provide about the college market. Interestingly, Student Advantage only recently developed a strong in-house information technology capability. This capability is now allowing Student Advantage to implement a variety of e-marketing applications. Lessons learned from Student Advantage’s experiences are discussed.

Measuring Information Technology Capability of Small and Medium Enterprises in Rajasthan

2015 ◽  
Vol 9 (1and2) ◽  
Author(s):  
Dr. Ankur Roy ◽  
Dr. Vishal Vyas ◽  
Ms. Priyanka Jain
Keyword(s):  
Information Technology ◽  
Human Resource ◽  
Business Strategy ◽  
Small And Medium Enterprises ◽  
Clear Understanding ◽  
Four Dimensions ◽  
It Architecture ◽  
Technology Capability ◽  
Medium Enterprises ◽  
Information Technology Capability

Use of Information Technology (IT) at the functional level by the small and medium enterprises (SMEs) is a recent phenomenon. Moreover, IT adaptation by the SMEs in India is at an emerging phase. As investments in IT continue to grow, SMEs managers’ awareness of the need to derive the value of IT is also increasing. Research has shown that SME managers are increasingly adopting new IT technologies in all aspects of business activities. On the backdrop, this research intends to measure information technology capability (ITC) in SMEs in Rajasthan state. ITC is a firm’s ability to acquire, deploy, and leverage its IT related resources in combination with other resources in order to achieve business objectives through IT implementation. The paper identifies four dimensions, viz. IT infrastructure, IT architecture, IT human resource, and IT relationship resource, in an effort to measure the ITC construct. To accomplish the above objective a sample of 193 SMEs have been surveyed through a pre-tested questionnaire. Results suggest that model fit statistics are reasonably acceptable and IT human resource as a significant contributor to the ITC construct followed by IT architecture. The study may help the firms to leverage technology to differentiate them from competition. SME managers and entrepreneurs will be able to develop a clear understanding of the critical components of ITC and their role in supporting and shaping business strategy.

scholarly journals MANAGEMEN PENDIDIKAN TINGGI TANTANGAN DAN PERMASALAHANNYA PADA ABAD KE 21

2018 ◽  
Vol 22 (1) ◽  
Author(s):  
Kudrat Dukalang
Keyword(s):  
Higher Education ◽  
Information Technology ◽  
Social Economic ◽  
Economic Globalization ◽  
Global Society ◽  
Education Management ◽  
Education Community ◽  
The World ◽  
Technology Revolution ◽  
Keywords Education

Abstract. Globalization that has been going on rapidly since the 1980s has led to very basic social, economic and political changes in all countries. The world of higher education which adheres to universalism in science and technology actually always pays attention and considers that the Indonesian education community is part of a global society. In the next 1015 years, Indonesian universities will face a variety of major challenges that need to be responded wisely. Economic globalization and the information technology revolution is a huge force affecting the world of Indonesian universities. Keywords: Education Management, Challenges, Problems, Globalization Abstrak. Globalisasi yang sedang berlangsung dengan cepat sejak dekade 1980-an telah menimbulkan perubahan sosial, ekonomi dan politik yang sangat mendasar pada semua negara.  Dunia pendidikan tinggi yang menganut faham universialisme ilmu pengetahuan dan teknologi sebenarnya selalu memperhatikan dan mempertimbangkan bahwa masyarakat pendidikan Indonesia adalah bagian dari masyarakat global. Pada kurun waktu 10-15 tahun ke depan, perguruan tinggi Indonesia akan menghadapi berbagai tantangan besar yang perlu di respons dengan bijaksana. Globalisasi ekonomi dan revolusi teknologi informasi merupakan kekuatan yang amat besar mempengaruhi dunia perguruan tinggi Indonesia. Kata Kunci: Managemen Pendidikan, Tantangan, Permasalahan, Globalisasi

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