Search Engine Optimization: An Analysis of Rhinoplasty Web sites

2017 ◽  
Vol 33 (06) ◽  
pp. 665-669 ◽  
Author(s):  
Amar Gupta ◽  
Michael Nissan ◽  
Michael Carron ◽  
Giancarlo Zuliani ◽  
Hani Rayess
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Search Engines ◽  
Web Site ◽  
Third Party ◽  
Site Quality ◽  
Search Engine Optimization ◽  
Facial Plastic ◽  
Google Search ◽  
The Web

AbstractThe Internet is the primary source of information for facial plastic surgery patients. Most patients only analyze information in the first 10 Web sites retrieved. The aim of this study was to determine factors critical for improving Web site traffic and search engine optimization. A Google search of “rhinoplasty” was performed in Michigan. The first 20 distinct Web sites originating from private sources were included. Private was defined as personal Web sites for private practice physicians. The Web sites were evaluated using SEOquake and WooRANK, publicly available programs that analyze Web sites. Factors examined included the presence of social media, the number of distinct pages on the Web site, the traffic to the Web site, use of keywords, such as rhinoplasty in the heading and meta description, average visit duration, traffic coming from search, bounce rate, and the number of advertisements. Readability and Web site quality were also analyzed using the DISCERN and Health on the Net Foundation code principles. The first 10 Web sites were compared with the latter 10 Web sites using Student's t-tests. The first 10 Web sites received a significantly lower portion of traffic from search engines than the second 10 Web sites. The first 10 Web sites also had significantly fewer tags of the keyword “nose” in the meta description of the Web site. The first 10 Web sites were significantly more reliable according to the DISCERN instrument, scoring an average of 2.42 compared with 2.05 for the second 10 Web sites (p = 0.029). Search engine optimization is critical for facial plastic surgeons as it improves online presence. This may potentially result in increased traffic and an increase in patient visits. However, Web sites that rely too heavily on search engines for traffic are less likely to be in the top 10 search results. Web site curators should maintain a wide focus for obtaining Web site traffic, possibly including advertising and publishing information in third party sources such as “RealSelf.”

scholarly journals Quantification of competitive value of documents

2009 ◽  
Vol 57 (5) ◽  
pp. 285-290
Author(s):  
Pavel Šimek ◽  
Jiří Vaněk ◽  
Jan Jarolímek
Keyword(s):  
Search Engine ◽  
Market Share ◽  
Full Text ◽  
Search Engines ◽  
Web Site ◽  
Optimization Techniques ◽  
Text Search ◽  
Full Text Search ◽  
Google Search ◽  
The Web

The majority of Internet users use the global network to search for different information using fulltext search engines such as Google, Yahoo!, or Seznam. The web presentation operators are trying, with the help of different optimization techniques, to get to the top places in the results of fulltext search engines. Right there is a great importance of Search Engine Optimization and Search Engine Marketing, because normal users usually try links only on the first few pages of the fulltext search engines results on certain keywords and in catalogs they use primarily hierarchically higher placed links in each category. Key to success is the application of optimization methods which deal with the issue of keywords, structure and quality of content, domain names, individual sites and quantity and reliability of backward links. The process is demanding, long-lasting and without a guaranteed outcome. A website operator without advanced analytical tools do not identify the contribution of individual documents from which the entire web site consists. If the web presentation operators want to have an overview of their documents and web site in global, it is appropriate to quantify these positions in a specific way, depending on specific key words. For this purpose serves the quantification of competitive value of documents, which consequently sets global competitive value of a web site. Quantification of competitive values is performed on a specific full-text search engine. For each full-text search engine can be and often are, different results. According to published reports of ClickZ agency or Market Share is according to the number of searches by English-speaking users most widely used Google search engine, which has a market share of more than 80%. The whole procedure of quantification of competitive values is common, however, the initial step which is the analysis of keywords depends on a choice of the fulltext search engine.

scholarly journals Analysis of Web Scraping Techniques to Get Keywords Suggestion and Allintitle Automatically from Google Search Engines

Compiler ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 71
Author(s):  
Aris Wahyu Murdiyanto ◽  
Adri Priadana
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Evaluation Result ◽  
Search Engine Optimization ◽  
Web Scraping ◽  
Long Time ◽  
Google Search ◽  
The Web

Keyword research is one of the essential activities in Search Engine Optimization (SEO). One of the techniques in doing keyword research is to find out how many articles titles on a website indexed by the Google search engine contain a particular keyword or so-called "allintitle". Moreover, search engines are also able to provide keywords suggestion. Getting keywords suggestions and allintitle will not be effective, efficient, and economical if done manually for relatively extensive keyword research. It will take a long time to decide whether a keyword is needed to be optimized. Based on these problems, this study aimed to analyze the implementation of the web scraping technique to get relevant keyword suggestions from the Google search engine and the number of "allintitle" that are owned automatically. The data used as an experiment in this test consists of ten keywords, which each keyword would generate a maximum of ten keywords suggestion. Therefore, from ten keywords, it will produce at most 100 keywords suggestions and the number of allintitles. Based on the evaluation result, we got an accuracy of 100%. It indicated that the technique could be applied to get keywords suggestions and allintitle from Google search engines with outstanding accuracy values.

Review of Link Structure Based Ranking Algorithms and Hanging Pages

2016 ◽  
pp. 420-459 ◽  
Author(s):  
Ravi P. Kumar ◽  
Ashutosh K. Singh ◽  
Anand Mohan
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Cyber Security ◽  
Web Security ◽  
Optimization Techniques ◽  
Web Pages ◽  
Link Structure ◽  
Search Engine Optimization ◽  
Ranking Algorithms ◽  
The Web

In this era of Web computing, Cyber Security is very important as more and more data is moving into the Web. Some data are confidential and important. There are many threats for the data in the Web. Some of the basic threats can be addressed by designing the Web sites properly using Search Engine Optimization techniques. One such threat is the hanging page which gives room for link spamming. This chapter addresses the issues caused by hanging pages in Web computing. This Chapter has four important objectives. They are 1) Compare and review the different types of link structure based ranking algorithms in ranking Web pages. PageRank is used as the base algorithm throughout this Chapter. 2) Study on hanging pages, explore the effects of hanging pages in Web security and compare the existing methods to handle hanging pages. 3) Study on Link spam and explore the effect of hanging pages in link spam contribution and 4) Study on Search Engine Optimization (SEO) / Web Site Optimization (WSO) and explore the effect of hanging pages in Search Engine Optimization (SEO).

scholarly journals Search Engine Optimization with Google-Web

2019 ◽  
pp. 227-230
Author(s):  
Pratik C. Jambhale
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Page Rank ◽  
Web Presence ◽  
Search Engine Optimization ◽  
Search Results ◽  
Web Document ◽  
Search Patterns ◽  
User Friendly ◽  
Google Search

Search engine optimization is a technique to take a web document in top search results of a search engine. Web presence Companies is not only an easy way to reach among the target users but it may be profitable for Business is exactly find the target users as of the reason that most of the time user search out with the keywords of their use rather than searching the Company name, and if the Company Website page come in the top positions then the page may be profitable. This work describes the tweaks of taking the page on top position in Google by increasing the Page rank which may result in the improved visibility and profitable deal for a Business. Google is most user-friendly search engine to prove for the all users which give user-oriented results. In addition ,most of other search engines use Google search patterns so we have concentrated on it. So, if a page is Register on Google it Is Display on most of the search engines.

Evolution of Portals

2011 ◽  
pp. 391-396 ◽  
Author(s):  
Lorna Uden ◽  
Kimmo Salmenjoki
Keyword(s):  
Search Engine ◽  
Web Site ◽  
World Wide ◽  
Historical Approach ◽  
The Public ◽  
The World ◽  
On Line ◽  
Definition Of ◽  
Google Search ◽  
The Web

The word portal came from the Latin word porta, which is translated to gate. Anything that acts as a gateway to anything else is a portal. The portal server acts as gateway to the enterprise in a network. However, there are many different definitions of the word portal. A search of the word using Google search engine yields many thousands of references. Some consider portal to be a new name for a Web site. A portal is an entry point to the World Wide Web (WWW) and therefore, more than what a Web site does. According to Internet 101 , a portal is a Web site linking to another Web site. Sometimes search engines have been referred to as portals. Access companies, such as Microsoft Network (MSN) and America On-Line (AOL), have often been referred to as portals. Although the definition of the word portal is still evolving, the definition we will use is a gateway, and a Web portal can thus be seen as a gateway to the information and services on the Web, more specifically to services on both the public Internet and on corporate intranets. This article aims to take the historical approach based on the development of the Web and examine the factors that have contributed to the evolution of portals. The origin of portals came about because of the need for information organisation. Users need to be provided with coherent and understandable information.

Satisfaction, Frustration, and Delight

2001 ◽  
pp. 231-251 ◽  
Author(s):  
Jennifer Edson Escalas ◽  
Kapil Jain ◽  
Judi E. Strebel
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Internet Technology ◽  
Third Party ◽  
The Internet ◽  
Research Project ◽  
The Individual ◽  
Site Internet ◽  
The Web

This research project develops a framework for understanding how consumers interact with Web sites on the Internet. Our goal is to understand the interaction of individuals and Web sites from the perspective of the marketer, or third-party, who has created the site. Internet technology enables marketers to customize their interaction with consumers in order to better meet consumer needs. We are interested in whether and how this works. Our framework builds on four interdependent elements: first, the individual Internet user’s mindset as he/she enters a particular Web site, which includes, importantly, the user’s expectations; second, the Web site itself (consisting of four components: structure, content, connectivity, and malleability); third, the individual/Web site interaction; and fourth, the user’s evaluation of the Web site, which affects behavior.

Enhanced Utility in Search Log Publishing of Infrequent Items

2014 ◽  
Vol 9 (2) ◽  
pp. 65-77
Author(s):  
S. Belinsha ◽  
A.P.V. Raghavendra
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Third Party ◽  
Privacy Issue ◽  
Search Results ◽  
Search Patterns ◽  
Frequent Items ◽  
Search Logs ◽  
The Web

Search engines are being widely used by the web users. The search engine companies are concerned to produce best search results. Search logs are the records which records the interactions between the user and the search engine. Various search patterns, user's behaviors can be analyzed from these logs, which will help to enhance the search results. Publishing these search logs to third party for analysis is a privacy issue. Zealous algorithm of filtering the frequent search items in the search log looses its utility in the course of providing privacy. The proposed confess algorithm extends the work by qualifying the infrequent search items in the log which tends to increase the utility of the search log by preserving the privacy. Confess algorithm involves qualifying the infrequent keywords, URL clicks in the search log and publishing it along with the frequent items.

Analysis of Web Pages Based the Changed Information and its’ Application in the Search Engine for one Web Site

2013 ◽  
Vol 303-306 ◽  
pp. 2311-2316
Author(s):  
Hong Shen Liu ◽  
Peng Fei Wang
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Web Site ◽  
New Method ◽  
Web Pages ◽  
Web Crawler ◽  
The Core ◽  
Core Technology ◽  
The Web

The structures and contents of researching search engines are presented and the core technology is the analysis technology of web pages. The characteristic of analyzing web pages in one website is studied, relations between the web pages web crawler gained at two times are able to be obtained and the changed information among them are found easily. A new method of analyzing web pages in one website is introduced and the method analyzes web pages with the changed information of web pages. The result of applying the method shows that the new method is effective in the analysis of web pages.

scholarly journals Penerapan Teknik Seo (Search Engine Optimization) pada Website dalam Strategi Pemasaran melalui Internet

2014 ◽  
Vol 5 (2) ◽  
pp. 1050 ◽  
Author(s):  
Rony Baskoro Lukito ◽  
Cahya Lukito ◽  
Deddy Arifin
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Web Design ◽  
The Internet ◽  
Internet Site ◽  
Search Engine Optimization ◽  
Internet Users ◽  
Technology Products ◽  
The World ◽  
Google Search

The purpose of this research is how to optimize a web design that can increase the number of visitors. The number of Internet users in the world continues to grow in line with advances in information technology. Products and services marketing media do not just use the printed and electronic media. Moreover, the cost of using the Internet as a medium of marketing is relatively inexpensive when compared to the use of television as a marketing medium. The penetration of the internet as a marketing medium lasted for 24 hours in different parts of the world. But to make an internet site into a site that is visited by many internet users, the site is not only good from the outside view only. Web sites that serve as a medium for marketing must be built with the correct rules, so that the Web site be optimal marketing media. One of the good rules in building the internet site as a marketing medium is how the content of such web sites indexed well in search engines like google. Search engine optimization in the index will be focused on the search engine Google for 83% of internet users across the world using Google as a search engine. Search engine optimization commonly known as SEO (Search Engine Optimization) is an important rule that the internet site is easier to find a user with the desired keywords.

A New Web Site Quality Assessment Model for the Web 2.0 Era

2010 ◽  
pp. 387-410 ◽  
Author(s):  
Minseok Pang ◽  
Woojong Suh ◽  
Jinwon Hong ◽  
Jongho Kim ◽  
Heeseok Lee
Keyword(s):  
Web 2.0 ◽  
Quality Assessment ◽  
Web Sites ◽  
Web Site ◽  
Assessment Model ◽  
Site Quality ◽  
Quality Model ◽  
Quality Dimensions ◽  
The Relationship ◽  
The Web

To find a strategy for improving the competitiveness of Web sites, it is necessary to use comprehensive, integrated Web site quality dimensions that effectively discover which improvements are needed. Previous studies on Web site quality, however, seem to have inconsistent and confusing scopes, creating a need of reconciliation among the quality dimensions. Therefore, this chapter attempts to provide a Web site quality model that can comprise all the quality scopes provided by previous studies. The relationship between the specific dimensions of the quality model and the characteristics or merits of Web 2.0 was discussed in this chapter with actual Web site examples. It is expected that this study can help Web sites improve their competitiveness in the Web 2.0 environment.

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