Fotogenika.com

2010 ◽  
pp. 1284-1297
Author(s):  
Esperanza Huerta
Keyword(s):  
New York ◽  
New York City ◽  
York City ◽  
Low Cost ◽  
Strong Ties ◽  
Mexican Families ◽  
Customer Base ◽  
Market Niche ◽  
A Company ◽  
The U.S

Fotogenika is a small e-business that was born out of the idea of two young Mexican entrepreneurs. It started its operations in March 2004, and after a few months, it managed to successfully create a small customer base. Fotogenika.com is the commercial name of a company established in New York City that delivers digital pictures in Mexico. The company serves Mexicans living out of their country who want to keep in touch with their families in Mexico. Owned by Mexicans living in the U.S., Fotogenika understands the strong ties among Mexican families and their need to keep in touch with their family. Fotogenika shows how culture is important to serve customers in America and how to focus on a profitable market niche. Also, this case presents the technology and marketing challenges that small startup e-businesses face, as well. Finally, Fotogenika’s business proposition demonstrates the advantages of displacing a product digitally to where it will be produced and delivered at a low cost.

Fotogenika.com

2008 ◽  
pp. 256-269
Author(s):  
Esperanza Huerta
Keyword(s):  
New York ◽  
New York City ◽  
York City ◽  
Low Cost ◽  
Strong Ties ◽  
Mexican Families ◽  
Customer Base ◽  
Market Niche ◽  
A Company ◽  
The U.S

Fotogenika is a small e-business that was born out of the idea of two young Mexican entrepreneurs. It started its operations in March 2004, and after a few months, it managed to successfully create a small customer base. Fotogenika.com is the commercial name of a company established in New York City that delivers digital pictures in Mexico. The company serves Mexicans living out of their country who want to keep in touch with their families in Mexico. Owned by Mexicans living in the U.S., Fotogenika understands the strong ties among Mexican families and their need to keep in touch with their family. Fotogenika shows how culture is important to serve customers in America and how to focus on a profitable market niche. Also, this case presents the technology and marketing challenges that small startup e-businesses face, as well. Finally, Fotogenika’s business proposition demonstrates the advantages of displacing a product digitally to where it will be produced and delivered at a low cost.

Fotogenika.com

2009 ◽  
pp. 1222-1235
Author(s):  
Esperanza Huerta
Keyword(s):  
New York ◽  
New York City ◽  
York City ◽  
Low Cost ◽  
Strong Ties ◽  
Mexican Families ◽  
Customer Base ◽  
Market Niche ◽  
A Company ◽  
The U.S

Fotogenika is a small e-business that was born out of the idea of two young Mexican entrepreneurs. It started its operations in March 2004, and after a few months, it managed to successfully create a small customer base. Fotogenika.com is the commercial name of a company established in New York City that delivers digital pictures in Mexico. The company serves Mexicans living out of their country who want to keep in touch with their families in Mexico. Owned by Mexicans living in the U.S., Fotogenika understands the strong ties among Mexican families and their need to keep in touch with their family. Fotogenika shows how culture is important to serve customers in America and how to focus on a profitable market niche. Also, this case presents the technology and marketing challenges that small startup e-businesses face, as well. Finally, Fotogenika’s business proposition demonstrates the advantages of displacing a product digitally to where it will be produced and delivered at a low cost.

scholarly journals Post-SARS-CoV-2 monoclonal antibody treatment hospitalizations as a sentinel for emergence of viral variants in New York City

2021 ◽  
Author(s):  
Kelsie Cowman ◽  
Yi Guo ◽  
Liise-anne Pirofski ◽  
David Wong ◽  
Hongkai Bao ◽  
...  
Keyword(s):  
New York ◽  
Monoclonal Antibody ◽  
New York City ◽  
York City ◽  
Human Services ◽  
Antibody Treatment ◽  
Health And Human Services ◽  
Department Of Health ◽  
Monoclonal Antibody Treatment ◽  
The U.S

Abstract We partnered with the U.S. Department of Health and Human Services to treat high-risk, non-admitted COVID-19 patients with bamlanivimab in the Bronx, NY per Emergency Use Authorization criteria. Increasing post-treatment hospitalizations were observed monthly between December 2020-March 2021 in parallel to the emergence of SARS-CoV-2 variants in New York City.

scholarly journals Art and Urban Regeneration in New York City. Doris C. Freedman’s Public Project

2021 ◽  
Vol 8 (1) ◽  
pp. 97
Author(s):  
María F. Carrascal Pérez
Keyword(s):  
New York ◽  
New York City ◽  
York City ◽  
Public Art ◽  
Low Cost ◽  
Urban Life ◽  
Public Project ◽  
The Public ◽  
Creative City ◽  
The Arts

<p>Given its positive economic, social and urban impact, even with low-cost or low-tech materialization, the urban creativity encouraged by the arts is of great interest today. This narrative reviews one of the most prolific careers in this regard addressing the pioneering work by Doris C. Freedman. The late 1960s and the 1970s, in the context of two financial crises, saw a groundbreaking effort to formalize innovative artistic programs that recycled the obsolete city and integrated local communities in the processes. Doris C. Freedman was the first director of NYC Department of Cultural Affairs, the Public Arts Council, and leader of the organization City Walls. These institutions promoted an unprecedented improvement of the public urban life through the cultural action. Such experiences led Freedman to the conception of her last project, the relevant and, still, ongoing Public Art Fund of New York City. This article focuses on her early professional years, when she began and consolidated herself in the task of legitimizing art as an urban instrument for shaping the city. This research provides a contextualized critical analysis on Freedman’s less-known experimental projects before the foundation of the Public Art Fund, enabling an extraordinary source of inspiration for a current creative city-making.</p>

Unilever's Mission for Vitality

2017 ◽  
pp. 1-13
Author(s):  
David Austen-Smith ◽  
Adam Galinsky ◽  
Katherine H. Chung ◽  
Christy LaVanway
Keyword(s):  
New York ◽  
New York City ◽  
York City ◽  
Mission Statement ◽  
Central Question ◽  
Consumer Awareness ◽  
Portfolio Company ◽  
The Media ◽  
A Company ◽  
Conflicting Messages

Dove and Axe were two highly successful brands owned by Unilever, a portfolio company. Dove was a female-oriented beauty product brand that exhorted “real beauty” and not the unachievable standards that the media portrayed. In contrast, Axe was a brand that purportedly “gives men the edge in the mating game.”□ Their risqué commercials always portrayed the supermodel-type beauty ideal that Dove was trying to change. Unilever had always been a company of brands where the consumer knew the brands but not the company, but recently there had been the idea to unify the company with an umbrella mission for all of its brands. This would turn Unilever into a company with brands, potentially increasing consumer awareness and encourage cross-purchases between the different brands. However, this raised questions about the conflicting messages between the brands' marketing campaigns, most notably between Unilever's two powerhouse brands, Dove and Axe. The case begins with COO Alan Jope anticipating an upcoming press meeting in New York City to discuss Unilever's current (i.e., 2005) performance and announce Unilever's decision to create an umbrella mission statement for the company. This case focuses on the central question of whether or not consistency between brand messages is necessary or inherently problematic.The Unilever's Mission for Vitality case was created to help students and managers develop an appreciation for how the values underlying a marketing campaign can affect and alter an organization's culture. The case focuses on how two products and marketing campaigns that express conflicting underlying values (as reflected in the Dove Real Beauty and the Axe Effect campaigns) within the same corporation can give rise to a number of unintended organizational and marketing complications.

Family Formation and Marital Selectivity among Colombian and Dominican Immigrants in New York City

1987 ◽  
Vol 21 (2) ◽  
pp. 275-298 ◽  
Author(s):  
Douglas T. Gurak
Keyword(s):  
New York ◽  
New York City ◽  
York City ◽  
Family Formation ◽  
Early Stage ◽  
Hispanic Immigrants ◽  
The U.S

Utilizing data from a 1981 survey of Dominican and Colombian immigrants to New York City, and from 1975 marriage certificates for the entire city, this article describes the extent of family formation in the U.S. and patterns of marital selectivity of recent Hispanic immigrants residing in New York City. A core goal of the analysis is the provision of indicators of the extent of and nature of integration processes at an early stage of the immigration.

Setting the Stage

Stone Free ◽  
2018 ◽  
pp. 1-20
Author(s):  
Jas Obrecht
Keyword(s):  
New York ◽  
New York City ◽  
York City ◽  
Detailed Account ◽  
Professional Career ◽  
Greenwich Village ◽  
Rolling Stone ◽  
Jimi Hendrix ◽  
The U.S

This detailed account of James Marshall Hendrix’s life before he transformed into “Jimi” Hendrix covers his hardscrabble childhood in Seattle, his early musical inspirations, first instruments and bands, and stint in the U.S. Army. Following his discharge, Hendrix embarks on his professional career, playing the chitlin circuit and making his first recordings as a studio musician. He then lands in New York City, where he lives in abject poverty until his “discovery” by Linda Keith and Bryan “Chas” Chandler. Chandler sees him perform “Hey Joe” and Bob Dylan’s “Like a Rolling Stone” in a Greenwich Village club and arranges his passage to London. In a move that will come back to haunt him, Hendrix agrees to let Chandler and Michael Jeffery manage his career.

The Movement and Settlement of Puerto Rican Migrants within the United States, 1950–1960

1968 ◽  
Vol 2 (2) ◽  
pp. 40-52
Author(s):  
J. Hernández-Alvarez
Keyword(s):  
United States ◽  
New York ◽  
New York City ◽  
Puerto Rican ◽  
York City ◽  
Metropolitan Areas ◽  
Puerto Ricans ◽  
The United States ◽  
Future Trend ◽  
The U.S

This article presents a concise summary of the geographic movement and settlement of Puerto Ricans within the United States from 1950 to 1960, based on data drawn from the Census taken on the latter date. The Author observes that a shift away from New York City occurred both in terms of migration from Puerto Rico and internal movements between states. This resulted in the development of major Puerto Rican communities in eight other metropolitan areas of the U.S. The Puerto Rican population was found highly mobile within the U.S., especially from neighborhood to neighborhood within the same city and usually in the direction of neighborhoods marked by out-migration of non-Puerto Ricans. The analysis is then extended to the different patterns of settlement outside New York City and the present evolution of the migrant colonias and to the diaspora of a small portion of the Puerto Rican population throughout the U.S. In the final remarks, the Author discusses the future trend of dispersion of the second generation population, especially, and the correlation between economically favored cities and the setlement of Puerto Ricans on the mainland.

scholarly journals Trapped in the Land of Liberty: Monika Maron’s Animal Triste (1996)

2017 ◽  
Vol 4 (1) ◽  
Author(s):  
Susanne Rinner
Keyword(s):  
United States ◽  
New York ◽  
New York City ◽  
York City ◽  
New World ◽  
The United States ◽  
Literary Imagination ◽  
German Unification ◽  
Pursuit Of Happiness ◽  
The U.S

Monika Maron’s Animal Triste (1996) was widely understood as a response to German unification. This reading of Maron’s critically acclaimed novel places the text in the context of the literary discourse of the so-called New World. The United States have long enticed the German literary imagination and have served as a screen for projections of (utopian) promises of life, liberty, and the pursuit of happiness. The narrator’s exploration of her freedom, symbolized in a trip to New York City, are juxtaposed with feelings of imprisonment, expressed through seemingly endless remembering. Maron’s novel connects with the tradition of German writing about love, another powerful trope of freedom and captivity, and resonates with other women’s writing about the U.S. after 1989.

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