Product Choice and Channel Strategy for Multi-Channel Retailers
Keyword(s):
With the explosive growth of online sales, multi-channel retailers are increasingly focused on finding ways of integrating the online channel with traditional retail stores. The need for the development of effective multi-channel strategies is strongly felt by the retailers. The present research normatively addresses this issue and using a game theoretic approach, derives optimal strategies that maximize profits under different competitive market structures. Managerial implications are discussed and probable paths of future research are identified.
2018 ◽
Vol 13
(2)
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pp. 434-454
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2009 ◽
Vol 15
(4)
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pp. 223-238
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Keyword(s):
2017 ◽
pp. 264-282
2020 ◽
pp. 1-18
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2011 ◽
Vol E94-A
(3)
◽
pp. 929-936
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Keyword(s):
2020 ◽