Relieving Financial Constraints of Doing Postgraduate Research in Africa

2020 ◽  
pp. 187-218
Author(s):  
Moses Muhindo Kibalirwandi ◽  
Adrian Rwekaza Mwesigye ◽  
Clive Maate
Keyword(s):  
Quality Assurance ◽  
Financial Constraints ◽  
Evaluation Criteria ◽  
Global Marketing ◽  
Tertiary Institutions ◽  
System A ◽  
Percentage Weight ◽  
Private And Public ◽  
Global Marketing Strategy ◽  
Performance Research

Private and public universities all canvas to enroll learners targeting community as a source of students. The parents' and learners' choice to join universities is guided by knowledge available on social media as universities are web-ranked depending on evaluation criteria of best performance. Research and publication is one of the three core activities that identify a university from other tertiary institutions after secondary education. The financial constraints in financing research for Masters and PhD students remain a drawback in implementing quality assurance policy in African universities. The major criteria used while evaluating best performing universities are: teaching, research, citation, industrial income, and international outlook. Research takes equal percentage weight as teaching in universities' web ranking. This chapter explores the possibility of financing research and publications in promoting quality assurance system, a global marketing strategy for universities.

Information Technology in the Global Strategy of a Multinational Bank from an Emerging Economy

2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Satya Prakash Saraswat
Keyword(s):  
Business Strategy ◽  
Financial Constraints ◽  
Methodological Approach ◽  
Global Strategy ◽  
Information And Communications Technology ◽  
Global Business ◽  
Global Marketing ◽  
Global Competitiveness ◽  
Global Marketing Strategy ◽  
Survey Responses

Based on a survey and extended interviews with 78 domestic and international managers of a leading bank in India, this paper identifies some problems encountered with the utilization of Information and Communications Technology (ICT) by this enterprise in its global marketing strategy. A comparative analysis of the survey responses reveals recognizable differences among managers within and outside India concerning the problems and prospects of ICT as an instrument of global business strategy. Twenty problems that can diminish the influence of ICT in this strategy are identified and classified into four categories: Infrastructure, Regulation and Restrictions, Training and Culture, and Financial Constraints. The study finds that ICT has assisted the bank in maintaining its global competitiveness but the international managers of the bank do not agree that it has generated any competitive advantage. Using a qualitative methodological approach, this paper systematically explores the problems and prospects of ICT as an important supporting factor in the global strategy of a multinational bank from India.

scholarly journals Strategic Marketing Issues for an Emerging Market Firm to go Global

2017 ◽  
Vol 10 (6) ◽  
pp. 35
Author(s):  
Nagasimha Balakrishna Kanagal
Keyword(s):  
Emerging Markets ◽  
Marketing Strategy ◽  
Success Factors ◽  
Emerging Market ◽  
Global Market ◽  
Strategic Marketing ◽  
Global Marketing ◽  
Moderating Factors ◽  
Global Marketing Strategy ◽  
Emerging Market Firms

Emerging markets, as of recent times, are going through phases of liberalization towards market economies, increasing privatization, and are witnessing an emphasis of emerging markets’ governments towards globalization. There has been a rise in the contribution of emerging market firms to the economies of emerging markets. A study with a purpose to conceptualize strategic marketing issues for an emerging market firm to go global is significant, given that success in overseas marketing ventures is critical to sustain the phases of globalization. The challenge is to enter, obtain market share, and sustain in advanced economies and other emerging markets. This paper attempts to address the conceptualization and the challenge. The method of the study is to (i) define strategic marketing, outline and distinguish the different types of firms marketing overseas – international, multinational, and transnational / global; and (ii) analyze using extant literature, the aspects and issues of global entry and implementation of global marketing strategy. The study, post analysis, conceptualizes and postulates three moderating success factors, wherein consideration of these factors will aid the emerging market firm in improving its performance (i) acculturation processes in global businesses; (ii) achievement of global marketing synergies; and (iii) the importance of overcoming global negatives. Given that conditions for global entry and implementing global marketing strategy are met, and the three success moderating factors are addressed, the study recognizes that it is necessary to address the competitive forces in the global environment to be able to obtain an optimal share of the market. The study includes a discussion based on an in-depth interview with a leading garment exporter in Bangalore, India, to understand global entry and global marketing strategy implementation. In conclusion, it can be stated that that (i) an explicit process to address global negatives is required to overcome the perceptual gap of emerging market firms on deliverables; (ii) explicit attention to the achievement of global market synergies has to be given by global marketing strategists.

“Will a global marketing strategy work? An energy conservation perspective”

1989 ◽  
Vol 17 (2) ◽  
pp. 129-136 ◽  
Author(s):  
Bronislaw J. Verhage ◽  
Lee D. Dahringer ◽  
Edward W. Cundiff
Keyword(s):  
Energy Conservation ◽  
Marketing Strategy ◽  
Global Marketing ◽  
Global Marketing Strategy

The fundamentals of standardizing global marketing strategy

2007 ◽  
Vol 24 (1) ◽  
pp. 46-63 ◽  
Author(s):  
Nanda K. Viswanathan ◽  
Peter R. Dickson
Keyword(s):  
Marketing Strategy ◽  
Global Marketing ◽  
Global Marketing Strategy
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