Information Technology in the Global Strategy of a Multinational Bank from an Emerging Economy

2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Satya Prakash Saraswat
Keyword(s):  
Business Strategy ◽  
Financial Constraints ◽  
Methodological Approach ◽  
Global Strategy ◽  
Information And Communications Technology ◽  
Global Business ◽  
Global Marketing ◽  
Global Competitiveness ◽  
Global Marketing Strategy ◽  
Survey Responses

Based on a survey and extended interviews with 78 domestic and international managers of a leading bank in India, this paper identifies some problems encountered with the utilization of Information and Communications Technology (ICT) by this enterprise in its global marketing strategy. A comparative analysis of the survey responses reveals recognizable differences among managers within and outside India concerning the problems and prospects of ICT as an instrument of global business strategy. Twenty problems that can diminish the influence of ICT in this strategy are identified and classified into four categories: Infrastructure, Regulation and Restrictions, Training and Culture, and Financial Constraints. The study finds that ICT has assisted the bank in maintaining its global competitiveness but the international managers of the bank do not agree that it has generated any competitive advantage. Using a qualitative methodological approach, this paper systematically explores the problems and prospects of ICT as an important supporting factor in the global strategy of a multinational bank from India.

Relieving Financial Constraints of Doing Postgraduate Research in Africa

2020 ◽  
pp. 187-218
Author(s):  
Moses Muhindo Kibalirwandi ◽  
Adrian Rwekaza Mwesigye ◽  
Clive Maate
Keyword(s):  
Quality Assurance ◽  
Financial Constraints ◽  
Evaluation Criteria ◽  
Global Marketing ◽  
Tertiary Institutions ◽  
System A ◽  
Percentage Weight ◽  
Private And Public ◽  
Global Marketing Strategy ◽  
Performance Research

Private and public universities all canvas to enroll learners targeting community as a source of students. The parents' and learners' choice to join universities is guided by knowledge available on social media as universities are web-ranked depending on evaluation criteria of best performance. Research and publication is one of the three core activities that identify a university from other tertiary institutions after secondary education. The financial constraints in financing research for Masters and PhD students remain a drawback in implementing quality assurance policy in African universities. The major criteria used while evaluating best performing universities are: teaching, research, citation, industrial income, and international outlook. Research takes equal percentage weight as teaching in universities' web ranking. This chapter explores the possibility of financing research and publications in promoting quality assurance system, a global marketing strategy for universities.

Human Capital and Global Business Strategy

2013 ◽  
Author(s):  
Howard Thomas ◽  
Richard R. Smith ◽  
Fermin Diez
Keyword(s):  
Human Capital ◽  
Business Strategy ◽  
Global Business

The relationship between MNCs’ strategies and executive staffing

2017 ◽  
Vol 25 (2) ◽  
pp. 233-250 ◽  
Author(s):  
Sangeetha Lakshman ◽  
C. Lakshman ◽  
Christophe Estay
Keyword(s):  
International Business ◽  
Business Strategy ◽  
Global Strategy ◽  
Business Strategies ◽  
Future Research ◽  
Research Approach ◽  
Global Integration ◽  
Content Type ◽  
Managerial Implications ◽  
The Relationship

Purpose The purpose of this paper is to examine the relationship of business strategies with executive staffing of multinational companies (MNCs). Design/methodology/approach Based on in-depth interviews conducted with top executives of 22 MNCs’, the authors identify important connections between international business strategies and staffing orientation. The authors used the qualitative research approach of building theory from interviews; thus, creating theoretical propositions from empirical evidence. Findings The authors find that when the pressure for global integration is high, MNCs use more parent-country national (PCNs) (ethnocentric staffing) as against the use of host-country managers (HCNs) (polycentric staffing) when this pressure is low. Additionally, MNCs using a global strategy are more likely to use an ethnocentric staffing approach, those using a multi-domestic strategy use a polycentric approach and firms using transnational strategy adopt a mix of ethnocentric and polycentric approaches. Research limitations/implications Although the authors derive theoretical patterns based on rich qualitative data, their sample is relatively small and comprises mostly of French MNCs. Generalizability to a broader context is limited. However, the authors’ findings have critical implications for future research. Practical implications The authors’ findings provide critical managerial implications for MNCs in matching their HR strategies with business strategies. These are important for effective strategy implementation. Originality/value Although MNC staffing orientations have been studied for a long time, their relationship to international business strategies is still not clearly understood. The authors contribute to the literature by investigating the relationship between MNCs’ business strategy types with staffing orientations.

Relationships, sustainability and agri-food purchasing behaviour in farmer markets in Italy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vera Teresa Foti ◽  
Giuseppe Timpanaro
Keyword(s):  
Business Strategy ◽  
Food Systems ◽  
Methodological Approach ◽  
Sustainable Consumption ◽  
Farmers Markets ◽  
Sustainable Supply Chain ◽  
Current Crisis ◽  
Content Type ◽  
Relational Structures ◽  
Behavioural Model

PurposeThe study aims to demonstrate that farmers' markets can represent a model of environmental, social and governance reference for modern agri-food systems facing the challenge of post COVID-19 pandemic reconstruction, responding to consumer expectations in terms of health, safety and wholesomeness of agri-food products.Design/methodology/approachA sample of consumers was surveyed in farmers' markets and social network analysis (SNA) was adopted as a methodological approach to reconstruct the links between the worlds of production and consumption and to derive the relative importance attributed to various factors that promote relational structures.FindingsThe work demonstrates the importance of sustainability – as a productive and behavioural model of firms – for the construction of efficient and durable relationship systems in two farmer markets in Sicily. In particular, four fundamental components emerge in the construction of networks represented by consumer sensitivity to sustainability processes, the individual behavioural model of purchasing and consumption, the expectation of political direction and the level and factors of knowledge of the firm. The clustering elements of the relationships were found to be the territory and local products, the environmentalist attitude and the protection of resources, as well as the adoption of a rational waste disposal policy, the fight against food waste, the encouragement of healthier and more sustainable consumption styles, clear and transparent communication and the activation of sustainable supply chain processes in line with the Sustainable Development Goals (SDGs).Originality/valueThe paper aims to demonstrate how alternative food systems can become a useful model for large enterprises, which are committed to rebuilding their business strategy to overcome the current crisis.

Global Business Strategy

10.1142/12254 ◽  
2021 ◽  
Author(s):  
Hwy-Chang Moon
Keyword(s):  
Business Strategy ◽  
Global Business

Customer centricity and guanxi prevalence as social capital: a study of international business relationships

2018 ◽  
Vol 33 (8) ◽  
pp. 1209-1220 ◽  
Author(s):  
Angeline Close Scheinbaum ◽  
Stephen W. Wang
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Global Business ◽  
Global Marketing ◽  
Logistics Industry ◽  
Content Type ◽  
Global Logistics ◽  
High Level ◽  
Customer Centricity

Purpose This research blends perspectives of the Eastern phenomenon of guanxi with the more Western perspectives of relationship marketing and customer centricity. Extending scholarship on guanxi in marketing (e.g. Park and Luo, 2001; Sheu and Hu, 2009; Luo et al., 2008; Fowler and Reisenwitz, 2014), the objective is to highlight the indirect role of customer centricity (i.e. how visible or central it is for the business partner to communicate with/have information sharing with), for firms in regions with a prevalence of guanxi. Design/methodology/approach The empirical model is tested in context of global marketing in the business-to-business (B2B) logistics industry (n = 508). A total of 508 global logistics employees and managers with experience in global business participated in the survey in Taiwan. Structural equation modeling was used for data analysis with multi-group analyses. Findings Customer centricity intensifies positive outcomes of guanxi prevalence. Specifically, a high level of customer centricity strengthens established associations among guanxi prevalence, trust, relationship commitment and firm performance. Originality/value While most work on guanxi has a focus in China, this research focuses on Taiwan. While building on a wealth of literature, relatively less work has focused on customer centricity.

scholarly journals The research of Born Global Firms’ transnational strategy

2020 ◽  
Vol 214 ◽  
pp. 03023
Author(s):  
Li Chong
Keyword(s):  
Market Integration ◽  
Global Market ◽  
Global Strategy ◽  
International Strategy ◽  
Social Responsiveness ◽  
Born Global ◽  
Global Business ◽  
Transnational Strategy ◽  
Multinational Strategy ◽  
Born Global Firms

With the development of global business, Born Global Firms are always sinking into various pressures which are related to economic factors, social factors and informational factors. This situation making Born Global Firms’ strategies is supposed to achieve those requirements that including global market integration, social responsiveness, worldwide learning. There are four important strategies which are widely used in Born Global Firms internationalization process that including multinational strategy, global strategy, international strategy, and transnational strategy. This essay will introduce pursuing transnational strategy and some difficulties existing in this process. Furthermore, an example of an entrepreneurial subsidiary will be chosen to explore and conduct further research.

The Future: RAND, Brand and Dangerous to Know

2016 ◽  
Author(s):  
John Beck
Keyword(s):  
Cold War ◽  
Business Strategy ◽  
Rand Corporation ◽  
Global Business ◽  
Avant Garde ◽  
Futures Research ◽  
Interdisciplinary Field ◽  
The Future ◽  
History Of ◽  
Whole Earth Catalog

The interdisciplinary field of futures research is now at the heart of policy-making and business strategy, but the serious study of the future has its roots in Cold War strategy, led by Hermann Kahn at the RAND Corporation and the Hudson Institute. The migration of futures research into business was accompanied by a burgeoning countercultural futurism, most vividly embodied in Stewart Brand’s Whole Earth Catalog. The founding of the Global Business Network in 1987 brought together many of the key players from business futurism and the avant-garde wing of futures studies, forging a high-powered consultancy that went on to provide services for multi-national corporations and government agencies. As pressing contemporary issues such as global security and climate change prompt futures researchers to develop scenarios intended to deal with potentially extinction-level catastrophes, can an interrogation of the recent history of the future contribute to the release of a critical engagement with the future that is not beholden to the lockdown of its Cold War legacy?

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