The Use of New Media Applications in Corporate Social Responsibility

2021 ◽  
pp. 274-291
Author(s):  
Eda Turanci ◽  
Nefise Sirzad
Keyword(s):  
Corporate Social Responsibility ◽  
New Media ◽  
Social Responsibility ◽  
Research Results ◽  
Different Types ◽  
Media Types ◽  
Corporate Social ◽  
Media Applications ◽  
The Impact

Corporate social responsibility is the responsibility of the corporations towards the stakeholders, the environment, and society. It covers the voluntary practices for the solution of social problems. Similar to other areas, new media applications offer new opportunities in terms of corporate social responsibility practices. In addition, it is now possible for companies to benefit from four different types of media: “paid, earned, shared, and owned media”. The purpose of this study is to reveal how corporations take advantage of paid, owned, earned, and shared media using new media applications in their social responsibility practices. For this purpose, the Vodafone Turkey Foundation's #BuMamaBenden project is selected as a case study and examined. The research results show that new media applications can be used as an effective tool to reach people. Moreover, the coordinated use of these four media types can increase the impact of corporate social responsibility projects and keeps them alive.

The Use of New Media Applications in Corporate Social Responsibility

2021 ◽  
pp. 874-891
Author(s):  
Eda Turanci ◽  
Nefise Sirzad
Keyword(s):  
Corporate Social Responsibility ◽  
New Media ◽  
Social Responsibility ◽  
Research Results ◽  
Different Types ◽  
Media Types ◽  
Corporate Social ◽  
Media Applications ◽  
The Impact

Corporate social responsibility is the responsibility of the corporations towards the stakeholders, the environment, and society. It covers the voluntary practices for the solution of social problems. Similar to other areas, new media applications offer new opportunities in terms of corporate social responsibility practices. In addition, it is now possible for companies to benefit from four different types of media: “paid, earned, shared, and owned media”. The purpose of this study is to reveal how corporations take advantage of paid, owned, earned, and shared media using new media applications in their social responsibility practices. For this purpose, the Vodafone Turkey Foundation's #BuMamaBenden project is selected as a case study and examined. The research results show that new media applications can be used as an effective tool to reach people. Moreover, the coordinated use of these four media types can increase the impact of corporate social responsibility projects and keeps them alive.

Exploring the effects of liminality on corporate social responsibility in inter-firm outsourcing relationships

2017 ◽  
Vol 32 (1) ◽  
pp. 47-61
Author(s):  
Brian Nicholson ◽  
Ron Babin ◽  
Steve Briggs
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
It Outsourcing ◽  
Interpretive Analysis ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship ◽  
Specific Project

This article draws on the evidence gathered from a corporate social responsibility (CSR) research project in the area of global information technology (IT) outsourcing to examine the impact of liminality. IT outsourcing offers a novel context to study this phenomena, as it operates across the boundaries of both firm and country. The case study focuses on the specific project of a school in India, as the liminal space found ‘betwixt and between’ the client and provider of IT outsourcing services. Three stages of liminality are identified: separation (divestiture), transition (liminality) and incorporation (investiture); through the interpretive analysis of the empirical material. The construct of communitas is proposed for analysing the impact of liminality on the relationship between an outsourcing client and the provider. The understanding of liminality and communitas has both theoretical and practical implications, and contributes to the understanding of relationships and the wider role of CSR in global IT outsourcing.

scholarly journals Corporate Social Responsibility (CSR) Performance and Accrual Quality: Case study on Firms Listed on Indonesia Stock Exchange (IDX)

2016 ◽  
Vol 6 (2) ◽  
pp. 51
Author(s):  
Ferry Aditya ◽  
Dr. Juniarti
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Firm Size ◽  
Stock Exchange ◽  
Research Model ◽  
Accrual Quality ◽  
Earning Quality ◽  
Corporate Social ◽  
The Impact

Research on the impact of corporate social responsibility (CSR) performance to the financial performance have been widely studied previously. However, there were a few studies investigate the effect of CSR on accrual quality which is one of the attributes of earning quality. The aim of this study is to examine the affect of CSR toward accrual quality in the context of Indonesia, where the empirical results of the benefits of CSR implementatation are still scant.Research samples are all listed companies in Indonesia Stock Exchange (IDX) in miscellaneous industry sector for period 2009 to 2013. There are 92 firm years included in this study. CSR is measured by scoring CSR activities of the firm based on GRI Index guideline version 3.1, whereas attributes of earning quality used in this study is accrual quality. We include two control variables in this research model i.e. firm size and leverage. The results show that CSR performance do not explain the changes in accrual quality. Leverage has no effect on accrual quality as well. On the other hand firm size has a significant effect on CSR performance however the sign of association is contrary with the expected.

scholarly journals Corporate Social Responsibility As Institutional Hybrids

1970 ◽  
Vol 23 (1) ◽  
pp. 45-64
Author(s):  
Eva Boxenbaum
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Societal Context ◽  
Foreign Institution ◽  
Business Setting ◽  
Level Problem ◽  
Corporate Social ◽  
The Impact ◽  
The Empirical Analysis

This paper empirically examines the impact of societal context on constructsof corporate social responsibility (CSR). The empirical analysis is informed byneo-institutional theory, which conceptualizes CSR constructs as potential oractual institutions. A case study from the Danish business setting identifies thesteps that a project group of business actors took to develop a new CSR construct.The steps include the transfer and translation of a foreign institution in responseto a field-level problem, major events, and partial deinstitutionalization of anestablished CSR construct. The findings suggest that the new CSR construct is aninstitutional hybrid, a combination of foreign and familiar institutions that makea new CSR construct innovative, legitimate, and continuous with existing practicein the business setting. The paper proposes that CSR constructs are malleableinstitutional hybrids that are most easily implemented if tailored to the socialcontext. It concludes with implications for managers who want to select, designand implement CSR constructs in their own business settings.

The Impact of Corporate Social Responsibility (CSR) on Bank Reputation and Financial Performance (Case study: Iranian banks)

2020 ◽  
Vol 1 (1) ◽  
pp. 1-6
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Banking Sector ◽  
Positive Impact ◽  
Financial Institution ◽  
Private Banks ◽  
Corporate Social ◽  
The Impact

Banks and financial institutions play a significant role in the economy by facilitating the transfer of resources between lenders and borrowers. This article is an endeavor to map the corporate social responsibility (CSR) practices of major players in the Iranian banking sector and to find out the impact of such practices on their performance and image. This study examines the impact of CSR on bank reputation and financial performance. This research is based on local sample of 24 private banks and financial institution in Iran. We use a questionnaire for assessing reputation and for assessing performance we check bank income by their annual statements. The main hypotheses of research show the positive relationship between these indicators. The findings of study suggest that banks in Iran have increased their CSR activities, which also have a positive impact on performance of the business, apart from improving their reputation and goodwill.

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