Seeing Information Strategies

In the knowledge economy, we must manage information as a strategic business asset. Information must be an essential component of our business strategies, and the information strategy must speak to the business value of information. Information strategies are often formulated and issued only at the organization level. The authors stress the importance of developing information strategies that pertain to business units, teams, and individuals. The authors present an integrated view of information strategies to mirror and support business strategies. The integrated view is a high-level synthesis of the information science literature and practice.

The goal of this chapter is to identify methods for reducing the risk of strategic failures at the division, the unit, the community, or the team level. In particular, the authors are interested in managing those risks that relate to information strategies and the businesses' use of information in the day-to-day work and operations of any organization. The framework and methodology they follow to identify misalignments, to develop target lists of strategies at risk are the same at these lower levels. What is different is the breadth and depth of business strategies they have to work with, the nature of the impact of lacking or sub-optimized information strategies at the operational level, and the cultural factors they need to see and shape. They establish a general methodology around the framework at the organization level and promote that methodology throughout the organization. The authors walk through the seven-step methodology, noting that line managers and team members must take ownership of and be engaged in the assessment process.


Information cultures affect an organization's ability to define and implement a practical and effective information strategy. Just as business culture supports or impedes business strategy, so does information culture support or impede information strategy. Organizations typically have many information cultures, some of which may be contradictory. Unmanaged information cultures can present a significant risk in the knowledge economy. Information culture is reflected in the organization's values, norms, and practices concerning the management and use of information. The information science literature provides insufficient treatment to help us understand the day-to-day impacts of information cultures on business. It also fails to provide an inclusive description of the range of cultures extant in the information management profession and practice. Just like business cultures, information cultures exist and may vary by level of the organization. The authors call out and describe dynamic factors that affect information cultures at all five levels.


Author(s):  
Akira OHCHI ◽  
Nozomu TOGAWA ◽  
Masao YANAGISAWA ◽  
Tatsuo OHTSUKI

2019 ◽  
Vol 12 (2) ◽  
pp. 1-26 ◽  
Author(s):  
Julian Oppermann ◽  
Melanie Reuter-Oppermann ◽  
Lukas Sommer ◽  
Andreas Koch ◽  
Oliver Sinnen

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