Brazylijski rejs „Lwowa” na łamach „Świata” i „Tygodnika Ilustrowanego”

The aim of this article is to compare the modelling of media and memoir coverage of the Brazilian voyage of the “Lviv” in 1923 in two popular illustrated cultural magazines of the interwar period: Świat and Tygodnik Ilustrowany. To reconstruct the forms the message, publications from the years 1922–1925 were traced, i.e., those printed before, during, and shortly after the voyage. Using the comparative method and editorial collation, B. Pawłowicz’s and T. Dębicki’s reports published in the magazines were compared with their first book editions. As a result of this contextual analysis, the author shows how the choice of the information strategy pursued by the periodical influenced the modelling of the travel message. This information strategy also determined the reduction of the components presented and led to the creation of two separate stories, bringing people closer to the reality of life in São Vicente, Portugal, or the Brazilian state.

Influence of Top Management Supports on Informationization Performance: Based on the Mediating Role of Informationization Strategy

Based on cognitive theory and high-level echelon theory, this paper studies the impact of executive support on the performance of enterprise informatization. Constructed the relationship model of corporate executive support, informatization strategy and informatization reform. Through a questionnaire survey of enterprises in Guangdong Province, China, a total of 420 valid questionnaires was collected, and the data were empirically analyzed using SPSS25 statistical software. The paper found that: executive support positively affects enterprise information performance. Information strategy positively affects enterprise information performance. Information strategy has an intermediary effect between executive support and information performance. This paper helps to understand the mechanism of executive support and informatization performance in-depth, enhance the support of executives to informatization management, and provide relevant suggestions for the development of enterprise informatization.

Cognitive-Discursive Study of Migration Discourse (Based on English-Language Media Texts)

Introduction. This article is a fragment of a study on migration discourse. The migration discourse uses a persuasive strategy implemented by means of evaluation information strategy. Evaluation information strategy is carried out mainly through persuasive tactics, which are introduced into the text thanks to the cognitive metaphor. Metaphor allows to compare economic and political concepts with simple and visible images. The construction of conceptual integration schemes makes it possible to track the process of forming a particular image and, consequently, implementing a persuasive strategy in a media text. In modern research, the mechanism of intertextuality can be analyzed in terms of conceptual integration, since intertextual references make a connection with background knowledge.Methodology and sources. The material for the study was articles in English published in American periodicals: https://www.nytimes.com, https://www.washingtonpost.com, as well as on the website https://edition.cnn.com. At the first stage of the study, articles were considered at the text level with the identification of lexical, syntactic and stylistic aspects of the functioning of the discourse. At the second stage (discourse as a discursive practice), examples of intertextuality were investigated, including the depth layer of intertext – cognitive one. The essence of the third stage of work with media texts was the search for interconnection and mutual influence of discourse and social practice. At this stage of the study, the focus of attention was shifted from the media text itself to the socio-political situation in the context of which this text was generated. At each level, an attempt was made to determine which of the means contribute to the realization of the persuasive strategy in the media text and how it is carried out.Results and discussion. The phenomenon of migration is examined in media texts as objectively as possible, both the pros and cons of the migration process are given. The evaluation strategy and related tactics are mainly aimed at describing the actions of politicians. Discrediting tactics directed against Trump are adjacent to Biden’s positive representation tactics and, thus, we-they polarization (we-Biden, they-Trump) through linguistic means, as well as cognitive metaphor is performed. In the articles reviewed, lexemes from the migration and militaristic discourse are often found, and vocabulary describing the events of the coronavirus pandemic period and the accompanying economic crisis are widespread. From the viewpoint of intertextual references, a high percentage of numerals and proper names, which give the impression of the authority of the material, might be of particular interest. The cognitive layer of intertext is widely represented by a conceptual metaphor. Some metaphors discussed in the article participate in the representation of migration and the migration crisis, other metaphors contribute to understanding political and economical processes and phenomena directly or indirectly related to migration. Metaphor-disease, metaphor-natural phenomenon and commoditymaterial metaphor were the most common in the studied body of texts.Conclusion. The migration discourse studied is explicitly related to politics, to issues of power and influence. The persuasive strategy contributes to the construction of images of politicians: Trump is introduced through the mistakes that he made as president of the United States, as well as his inadequate and sometimes cruel actions against migrants, Biden is represented through social problems that he needs to solve performing the role of the president elect. Obviously, the migration issue is a key factor, a test task, which Biden will have to work on immediately after coming to power.

Relations between merchandising information orientation, strategic integration and retail performance

PurposeThe purpose of this study is to investigate the conditions under which small independent retailers can improve their business performance by adopting a merchandising information orientation and strategically integrating into retailer buying groups.Design/methodology/approachThis study tests hypotheses using a hierarchical multiple regression model and data obtained from 241 supermarket retailers that are existing members of buying groups in Japan.FindingsThe results indicate that merchandising information orientation alone may not be a beneficial strategy for small independent retailers to improve their business performance; however, by combining a merchandising information strategy with strong strategic integration with a buying group, optimal benefits can be achieved.Practical implicationsThe findings highlight the potential benefits small independent retailers can gain from buying groups when pursuing a merchandising information orientation, which may prompt such retailers to actively integrate the policies and activities of the buying group into their business strategy.Originality/valueThe authors conceptualise retailers’ merchandising information in a model that demonstrates the link between a firm’s information strategy and its performance from the perspective of resource-based theory. Thus, this study advances the knowledge of the strategic behaviours of small independent retailers and provides valuable information for buying groups in the retail sector.

Research on quality traceability of cigarette by combining PDCA quality cycle with information strategy based on fuzzy classification

For the weak part of the quality traceability ability of cigarette logistics and products, this paper proposes a quality traceability method which integrates PDCA quality cycle with information strategy. This method firstly establishes the quality cycle process of cigarette logistics through PDCA quality cycle process, and then constructs IS-PDCA process based on information strategy (IS) to analyze the quality traceability process of cigarette products. The key links are determined according to the traceability process of cigarette logistics, and the traceability resource scheduling function is determined through the product. Then, according to the determined scheduling function and RFID technology, the optimal allocation strategy is constructed to complete the feature extraction and classification identification of cigarette quality labels. For assessing the quality of cigarette evaluation, classification based on fuzzy is proposed and artificial neural network are utilized for calculating the grade of cigarette. Finally, a process of cigarette quality traceability combining PDCA quality cycle and information strategy is formed, and the quality traceability results are constructed by means of QR code technology, so as to realize the process system of cigarette quality traceability and improve the quality control ability of cigarettes. The simulation results show that the cigarette quality traceability method constructed in this paper can obtain the cigarette quality control with good adaptive performance, and the control process shows a strong ability, which improves the feasibility and effectiveness of the cigarette quality traceability.